Black Friday and Internet Monday marked the beginning of the American holiday shopping season, but in large retailers There are fewer people in front of us. Instead, they avoid the crowd and shop online.
In 2018, Monday is the largest e -commerce sales day in American history, with revenue of $ 7.9 billion. This is a huge opportunity for online stores!
But with this opportunity, huge competition came. To be successful on this Black Friday, you need to consider not just the transactions you provide and your inventory. You need to ensure that your website is ready to cope with the increase in traffic, ensure that users understand the transaction and can easily find the products they want to buy, and have appropriate strategies to follow up and create loyal fans. Your brand will be in the next few years.
A good dye young
On -site preparation
is high Prepare and optimize your store
Before you win the shopper through new products and unparalleled transactions, your website needs to be technically improved and do a good job of a large amount of traffic from various devices. Prepare.
Imagine that you interviewed the special program of the morning talk show or the popular blog Essence Can your website handle the increased traffic? If not, it may load slowly or even collapse, which makes you lose precious sales.
First follow the advice to prepare your e -commerce website contained in our post to cope with the surge in traffic. There, we recommend measuring testing your website’s ability to deal with such events. If your performance is not as good as expected, or you want to prepare as much as possible, please check your custody plan carefully.
The use of the basic custody plan to start may have economic significance, but as you grow, this may be very limited. Generally, the basic plan involves shared servers, which means you are competing with hundreds of other websites. All these sites share the same bandwidth and resources, so if the traffic of any site increases, it may cause the speed of other sites to slow down or stop.
In contrast, you may want to upgrade to the VPS hosting plan or special server.This does involve more management, but if it brings more sales throughout the holiday season, time and financial investment are very worthwhile. If your host plans based on the website bandwidth, please use this guide to calculate the average bandwidth of your website. Then, be sure to consider the expected traffic on Friday. How much did your traffic increase last year? Are you expected to have a bigger influx this year?
In addition to handling a large amount of traffic, your website should also be loaded as soon as possible. People need to load the website quickly and have all competition options during the holidays. You can bet that their patience will be less than usual.
The Jetpack plug -in provides some great tools to improve the speed of your website, such as delay loading and CDN functions. For e -commerce websites, a large number of pictures required to display the product may be the main source of speed issues. Therefore, be sure to read our guide to optimize images to improve speed.
The response website is as important as a fast website. Last year, 61% of online purchases during the holidays were carried out on mobile devices. Fortunately, Google provides a test suitable for mobile devices to help you measure your website performance. There are hundreds of equipment of different sizes. Due to the limited time before the holiday, you may not be able to optimize your website to run perfectly on each website. To help you determine the priority, use Google Analytics to view the percentage of traffic from various types of devices.
Navigation to
The audience \u0026 gt; mobile \u0026 gt; device
. Browse the list and optimize as much as possible, start with the maximum source of traffic.
Set off coupons and discounts in Woocommerce
Woocommerce provides a variety of methods to create coupons, such as the total number of shopping carts The percentage, the fixed amount of the minimum order, free delivery, etc. Read our full blog post on the creation of coupons in Woocommerce to start using it.
If you need a more advanced coupon option, for example, a one -thousand unique coupon code code is generated at a time Or offer discounts when buying some products, consider using Woocommerce smart coupons. Consider how you build coupons for customers to understand, but it can prevent those who may usePeople with defects in your plan. For example, if you provide multiple coupon codes, these coupon code accounts for a percentage of the total number of shopping carts, you may want to ensure that they cannot merge.
Test the coupons yourself to ensure that they work normally. Let people who are not familiar with your store test it for it is also a good idea. This will help you determine any areas that need to be improved.
Highlight sales and discounts
Only when the shoppers know, a large number of transactions are valid! Make sure you plan to promote discounts directly on your website. This can be as simple as creating a new hero graphic for homepage or placing banners on the top of all pages.
The pop -up window is another kind of attractive user attention Method, but make sure it does not affect the availability of your website. Using GDPR and other privacy statements, adding pop -up windows may make it difficult for your website to navigate and annoying users. However, the audience of each store is unique and will respond to marketing strategies differently. If you have tested the pop -up window and achieved good results, then the holiday may be the best time to use the pop -up window! WooCommerce Splash Popup is an excellent tool that allows you to define the content displayed according to the previous interaction with your store.
Try to sell graphics for customers based on the product category they are watching. Therefore, you may design a T -shirt -like style for your T -shirt category page, and design a style to display pants for pants category page. By using direct -related images that are directly related to the product type that are viewed by visitors, you can increase the opportunity of advertising to attract their interest.
to provide customers with a discount for adding another product to the shopping cart will never be too late! At the time of checkout, you can notify customers other related items that may be attractive to them. Shopping car notification expansion procedures can help you create custom dynamic messages. For example, \”spend 15.00 US dollars to get free delivery!\” Outside preparation
Coordinating physics and online operations
It is really good to receive a large number of holiday orders! But if you are not ready, it will soon become a nightmare. Extending the performance time may make customers feel frustrated and cause negative comment and sales loss. AskIt must use clear language to explain the performance time, such as \”the order will be shipped within 3-4 working days\” so that customers know what it will happen.
If you receive more orders than expected, research can improve process efficiency and outline the planning field of planning capabilities. Learn more about the effective transportation during the holidays.
You don’t want to call dozens of customers and explain to them that the products they order have no inventory. If you can’t provide enough substitutes, you may damage your brand reputation. This is where good inventory management plays a role. Woocommerce provides a variety of ways to manage inventory preferences. During the peak hours, such as holidays, consider changing the reserved time in someone’s shopping cart. If people climb the limited number of available products, you may not want someone to hold items for several hours in their shopping carts. In addition, increasing the sense of urgency of ordering time can increase your conversion rate, because customers do not want to miss the opportunity to get your discount. You can also modify the inventory notification. For example, you choose to receive an email to notify you when you choose to be sold, instead of waiting for them to be sold. You can quickly order more or edit your pricing structure to reflect the increased demand.
Use woocommerce, you can hide the shortage of goods to the visitors. This can improve the user experience by allowing them to view only inventory products. However, in some cases, the display of out -of -stock products can show to customers that if they do not take action quickly, they may lose discounts, thereby increasing the urgency of shopping experience. Understand more information about management inventory. However, what if you really sell the product during the Black Friday boom? The WoOOCOMMERCE alternate list expands the opportunity to receive notifications when they are available again when they are interested. This increases their opportunities to buy your product instead of buying other places. If the retail location you operate can also be used as a warehouse for online orders, make sure they keep synchronization. By connecting your POS system to Woocommerce, you can keep your total inventory accurate and prevent the sales of products that are no longer inventory. You can also increase the quotation of the sales speed than the expected product. Check our POS integrated option.
Management delivery may make people exhausted, especially during peak hours. If you use a system like onFleet or Tookan, Zapier seamlessly connects them to WooCommerce and maximize their benefits. Customer Service During a large number of sales, excellent customer service is very important. It can cause differences between long -term customers with a fast one -time sales and obtaining a huge life cycle value.
Providing high -quality customer service not only requires a knowledgeable team, but also a morale and energetic team. This may be particularly difficult during the holidays, because your team may have to extend the working time and process a request higher than the normal quantity.
You can help maintain morale and energy by providing simple extra items such as snacks and beverages, or holding competitions and interesting games. This may increase the minimum cost to your operation, but the benefits of a happy customer support team will be worth it.
If you are worried about handling sales, please consider temporarily expanding the team’s strategy. You may be able to hire reliable adolescents or friends of employees to undertake the task of minimal training. Adding tools to your website (such as the real -time chat plug -in of Woocommerce) can help you provide faster services and make your team more effective than individual phone calls. Processing request. In addition, today’s customers usually prefer to chat quickly instead of picking up the phone.
Prepare your advertisement and marketing channels
Of course, you must first allow customers to visit your website first! Black Friday is a good time to strengthen your existing marketing work or start your first event to attract more people in Pinterest and Google shopping.
If you have already done this, remember that in the critical period of the season, competition may increase sharply. Therefore, please pay close attention to your advertising series and consider using more flexible bid options and higher budgets than you usually allow.
Although you want to attract as many new customers as possible, don’t forget all other websites you encounter. Even if they did not buy, they also expressed their interest in the products you provided, and more likely to buy your product than the first visitors. A good method is to re -marketing activities. In the most basic case, the re -marketing strategy involves the \”mark\” user,So you can advertise to them on platforms such as Facebook, Instagram and millions of websites on the Google Display network.
Re -marketing advertisements can be complicated according to your needs. For example, you can show the shopper to show the specific products they have viewed or the advertisement of the product category they have explored.
You can set the advertising series to a day or two after a shop visiting your website without purchasing. This is an excellent opportunity to provide free delivery coupons, which sometimes affects the completion of sales.
Planning social media posts in advance and starting publicity as soon as possible. Some platforms have strict rules for advertising. You don’t want to be trapped to get approval on the day when you should launch key activities! In addition, an early arrangement of posts means that you can worry about one thing during the busy holiday.
Use email marketing tools to send notifications to your list. Third, plan these in advance and set them to autonomous driving! For creativity, please check our seven email marketing skills for the holidays.
Professional reminder: Especially when marketing to previous customers, please keep some of your transactions mysterious. Impressions will be provided at a specific date or exclusive discounts and discounts that are launched at specific time, and buyers are required to access your website to learn more information. This will help attract website visitors and encourage them to view what you provide!
Prepare for the next day
The days of Black Friday and the Internet on the Internet are also critical. You may have attracted a group of eager shoppers to your store, but many of them still have a lot of gifts to buy. Now is the opportunity to stand out from the competition, provide timely, or remind customers of other products that they may be interested in.
You also want to consider how to turn a one -time holiday shopper into a loyal fan. Therefore, please make sure to continue your marketing work throughout the season, and plan social media posts, email group issuance and other communication methods to cover all your new subscribers and customers!
67% of shoppers said they still have room for shopping one week before Christmas. You have a good chance to help your customers buy the remaining gifts! Just make sure you are ready to perform and transport orders in time. Through some preparations and efforts, Black Friday and Internet Monday may be an exciting moment for your online store. By providing excellent shopping experience and continuing to continue marketing after the season, you can broadcast seeds that help expand the customer base in the next few years!
A good dye young
Of course, you must first allow customers to visit your website first! Black Friday is a good time to strengthen your existing marketing work or start your first event to attract more people in Pinterest and Google shopping. 