The future of the search will be more intuitive, more natural, and more sound. Voice search has appeared for many years. Some people claim that by 2020, 50% of the search will be performed using voice.
This is likely to be part of your daily life. You can find voice search functions in the following common places:
- Windows 10 (Xiao Na)
- iphone (siri)
- macos (siri)
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[ [ [ [ 123] Android (Google Assistant) Google’s homepage (Google Assistant)
Amazon Echo (Alexa)
Voice can be used to control smart home devices and answer common questions. Add the meeting to your calendar, you can even order your favorite takeaway.
It also improves accessability by making users with visual or exercise skills more likely to search and perform tasks. Improve the accessability of your website should be a top priority, so that users can only help to find your website through voice.
Voice is changing people’s search methods
People The use of voice search may be very different from their traditional Internet search methods. Suppose you want to buy woocommerce extensions. If you enter the content in the search engine, you may use phrases such as \”WOOCOMERCE extension\”. However, voice search will be more dialogue- \”Hey Google, tell me where I can buy the Woocommerce expansion program.\”
However, according to PwC, people are most likely to use voice search simple answers or basic information. Therefore, you may see voice search as the top of the funnel. This means that you can use it to let new customers understand your store, but according to your sales situation, it may not cause a lot to buy it immediately. In order to obtain the maximum benefits from voice search traffic, make sure you have a plan to follow up with you on the website visitors.
The owner of the use One network mentionCMS for support. They can quickly add unlimited useful and high -quality content to their websites. Therefore, they are more likely to appear in the search results and attract new customers. How to prepare voice search for your store If someone searches the products or services you provide, you want them to find your store. So what changes do you need to make sure they can find you?
Fortunately, if you have focused on the optimization of search engine and provided a high -quality user experience, then you go on the right track.
However, you can take some additional steps to improve voice search optimization.
1. Positioning long tail and session keywords
Because voice search is more dialogue, long -tail keywords are more important than ever before. Long -tail keywords are more specific than standard keywords, which means that they usually have lower traffic, but their competition is also small.
There are many long -tailed keyword tools (such as KeywordTool) on the Internet, but you can think of them by logical thinking about the questions that someone may ask when using voice search.
For example, \”What is the most popular autumn smell?\” If you sell candles, it may be appropriate. Google Analysis is also a good tool that can determine the impact of voice search on your website and generate keyword prompts. Although it is a bit tricky to find the exact statistics of the number of people who access your website through voice search, you can find something: Meeting keywords -if your keyword search data shows a lot of sessions Keywords, this is good to indicate that these search uses voice, not traditional typing. You can also view keyword data in Google Search Console.
Query length -If you can’t see the exact keyword data, please check the trend of the average query length in the past few years. Logically, due to its nature, you will expect voice search to be longer.
Manual tracking keyword targets and results are unrealistic. Instead, use Moz Pro and Unamo and other software to track themAnd provide suggestions for new keywords.
2. Reshape your content
Content It is a key part of search engine optimization, so please consider shaping it into a more session. Voice search is usually performed in the form of problems. Therefore, a powerful problem page is crucial, and it may even be a good source of ideas for long -tail keywords. Learn more about how to create an effective common question answering page in detail. Another method is to create blog articles in an interview style. Therefore, you can switch back and forth between experts and reporters, instead of writing posts by a single author in a third person. You can even create a video and transcribe it into a blog post. You will then have videos and written contents that can be used for marketing. Generally, the content of the podcast is naturally dialogue. If you have a podcast, make sure each episode of the transcription is shared on your website. 3. Improve your website structure
Structural data allows you to recommend information about your website to index. Incorporating this strategy into a larger SEO program can improve search engine rankings, especially because Google now uses structured data more than ever before.
Comment is a good example. You may be familiar with the star rating in Google’s search results, such as Woocommerce member qualification comments:
This search engine format is the result of the pattern mark implemented on the website. In this case, you can clearly see scores and reviewers. Many different modes can be achieved; please check the official schema.org resource. This requires some technical knowledge, but some plug -ins can make things easier, such as SCHEMA and SCHEMA and WP and AMP structured data.
To test your architecture, use structured data testing tools. The tool will check your page and let you know if there are any errors. In short, it shows how Google looks at the structured data on your page.
Google recently launched Speakable. Google said:
\”Speakable schema.org attribute logo article or the most suitable part of the audio playback in the webpage is most suitable for the audio playback. Read aloud on the assistant’s device. Web pages with rehearsal structured data can use Google Assistant to distribute content through new channels and cover a wider range of user bases. \”
This is currently aimed at the news media. , But it is not surprising to see it expand to online stores and other types of websites.
4. List your product on Google shopping When the customer uses Google Assistant (Google Home), they may also get the search results from Google Shopping Essence Therefore, if you sell physical products, Google shopping may be an important way to make products appear in front of the right person.
Woocommerce Google Product Feed expansion will synchronize the products in your online store with Google shopping. It will automatically map product data, such as price and changes, and update when any change occurs in your store. This will save you a lot of time and trouble, and ensure that your customers can find you on Google.
5. State your merchant on \”Google My Merchant\”
\”Google My Merchant\” allows you Including business hours, websites, location and comments. When someone searches for a company, these results will be displayed on the right side of the page on the desktop, and the top of mobile devices and voice search. It is easy to register, but you need to verify, so don’t expect the immediate effect. Because users depend on accurate data, it is also important to maintain your personal data in the latest state.
6. Establish skills for Amazon Alexa [ 123]
Amazon Alexa skill is the voice driver function of the device, such as playing music and answering questions. If you are satisfied with software development, you can create your own aleXA skills or hire someone to make it for you.
For example, some supermarkets have Alexa skills, allowing customers to add products to their shopping list and tracking orders when they cook. This provides an excellent user experience and makes the online shopping process easier.
Amazon provides very detailed documents and tutorials for creating Alexa skills.
Not all voice search is equal
As described above, there are many equipment provided by voice search, but they are not exactly the same, and they are default Not all use Google. Although the device may enable users to change its default search engine, most users will not do so. The following is the default browser of the most popular voice search equipment:
- Apple Siri – Google
Microsoft Cortana – Bing Ying
Google Assistant -Google
Amazon Alexa – Bing Ying
This diversity means that there is no single one Voice search preparation strategy. There are always many ways to do. This also means that among the results of the target search words is more important than ever before. If the results are read to the customer, they will only hear the first few.
Like the traditional search engine optimization, Google may be where you should focus on. However, please check the data of your own website and the trend of the target crowd to determine your focus.
Looking for the future
One thing is yes -voice search will not disappear. In fact, in the foreseeable future, it may continue to grow. We may also start to see more voice technology authorized to third parties. Google has done this with Sony and their S50G speakers.
It is difficult to ignore voice search. It provides users with convenience, and the results are becoming more and more accurate. Gartner claims that by 2020, 30% of Internet sessions will be completed without the screen. Take action now to obtain future returns!
