A good navigation system can help customers find what they want quickly and effectively, and improve the improvement The overall success rate of your store. In fact, your website has only a few seconds to attract the attention of the website visitors, so you better guide them to the information they need immediately!
Even small differences in leading flights will significantly affect customers’ ability to find products that meet their needs. If they can’t figure out what to do or where to go when they reach your website, they will leave and shop elsewhere soon.
However, how do you create effective navigation for your online store to increase sales and reduce the jump rate?
Best practice of navigation menu
1. Use clear and meaningful language
When it involves your main maintenance When navigation menu, usually in your website title, make sure your label is clear and meaningful. Website visitors should know which products belong to a certain category, or what information they will find when they read the label. It seems attractive to get creativity with your wording, but this will only confuse your customers, instead of tempting them to click.
For example, the leading menu on fixjeiphone.nl is clear and meaningful. Before clicking a specific project, you can well understand the content or product on each page.
Photo https://www.fixjeiphone.nl/9L/9L/9L/ The project in the navigation menu is also directly related to the needs of Fixjeiphone customers. They know that people come to their website to purchase parts or accessories, read phone books or buy refurbishment equipment. Each menu item is based on these specific needs, so website visitors immediately know where to click.
2. Make top projects on
Top navigation items of some websites will only trigger drop -down menus instead of linking to the new page. But this may confuse website visitors, especially when they cannot open the drop -down menu for any reason.
If you list the product category in the menu, consider linking the top project to your main category page and include sub -category in the drop -down list. This also provides users with more options to accurately find the content they are looking for or browse the entire category.
absoluteantibody.com in this regard is very effective. If you click \”antibody resources\” in their leading navigation menu, you will be brought to all information about their antibodies. Alternatively, you can click on the drop -down menu to highlight more specific resources.
Photo https://absoluteantibody.com/ turbine or The drop -down indicator was implemented in their navigation menus.
Generally, the drop -down indicator will add a arrow next to each navigation tag to display the menu item. They help website visitors to understand more available options without hovering in each individual project.This is usually an option in your theme settings, but you can also use plug -ins such as menu icons or editing your website code.
4. Adhere to the standard position
Getting creativity through your website design is from your website design. A good way to stand out from the crowd. However, if creativity causes confusion, you may lose customers and sales. It is a good idea to put your navigation in where people expect to find it. Eye tracking research shows that website visitors will first view the upper left corner of the page. Therefore, keep your main navigation in the title and put the most important project (such as the homepage) on the left. The user can also view the foot and sidebar for navigation. Consider the important pages of links to the footer, as well as return policies and terms. On your product and category page, you may want to include a sidebar that contains links to related products, other categories and common problems. Although the \”Hamburg\” menu (when the customer clicks the three -row icon) is very suitable for simplifying the mobile menu, they may be confusing on desktop computers.
Because the icon is small and is usually hidden in the corner, websites are easily lost or ignored it. It does not show your most important menu item, and require visitors to take one step before finding the content they are looking for.
How to use bread dandruff and why
Bread crumbs are auxiliary navigation systems, showing the location of the user on the website. The name comes from the story of Hanser and Glatt, and they dropped the bread crumbs to find the road through the forest. If you have many pages or products, this navigation method is particularly useful. The bread dandruff menu is usually displayed below your dominance, just above your website content. This allows your website visitors to use them easily without rolling. Cract Can Directory website uses bread crumbs to show the customer’s page and how to return to their starting point. This allows them to return only one page or even jump over a few pages without having to click the \”Return\” button of the browser multiple times.
Photo https://craftcan.directory/\u003d3] This is also useful when browsing products or comparative products. If they want to buy a box of beer, but they don’t like the options they are viewing, they only need to click back to the mixed case category to view other options.
Why is bread crumbs important Bread crumbs can prevent your customer from being you in you Lost on the website. Without them, it is difficult for people to navigate back to the previous page or category. Instead, customers must click your main menu, search page or use the \”Return\” button again.
Google also likes bread dandruff because they help outline the structure and hierarchical structure of your website. Bread crumbs can even be included in the results of search engines, which increases the opportunity to find potential customers and click on your website page.
How to add bread crumbs to your website:
In many cases, you can open the bread crumbs in the theme settings. For example, the free WOOCOMMERCEFRORORONT theme is the built -in function of pages, products, categories, etc. If your theme does not include bread dandruff or you want to further customize them, there are two ways to add them to your website:
1. Use plug -in:
You can use a few plug -in to open the bread with clicking the button. For example, Jetpack allows you to use bread crumbs on the website page, but cannot be used on the product or category page.
Each plug -inThere will be different. For a complete list of options, check the WordPress plug -in repository.
2. Add bread crumbs with custom code
To display woocommerce bread dandruff, you can use \u0026 lt; php woocommerce_breadcrumb (); \u0026 gt; fragment to control bread chips The output position.
You can also use filters and parameters to control contents such as bread crumbs and homepage texts and links. 此自定义参数将更改面包屑分隔符以及显示在面包屑之前的HTML：
/* Change breadcrumbs separator */ \u0026lt;php $ args \u003d Array (\u0026#39; Delimiter \u0026#39; \u003d \u0026 GT; \u0026#39;/\u0026#39; BeFore \u0026#39; \u003d \u0026#39; \u0026 LT; Title \u0026 Quot; \u0026 GT; \u0026#39;. __ (\u0026#39; this is where you are: \u0026#39 ;, \u0026#39; woothemes \u0026#39;). \u0026#39;/span \u0026#39;) ; \u0026 gt; \u0026 lt; php woocommerce_breadcrumb ($ args); \u0026 gt;
This filter will change the default homepage text to any of the content specified by you:
]
/ * Change Home Text in Breadcrumbs */ Add_filter (\u0026#39; woocommerce_defaults \u0026#39; 39;mm_change_breadcrumb_home_text\u0026#39;,20); function mm_change_breadcrumb_home_text( $defaults ) { $defaults[\u0026#39;home\u0026#39;] \u003d \u0026#39;Store\u0026#39;; return $defaults; } This filter will be more改主页URL 链接：
/* Replace the home link URL */ add_filter( \u0026#39;woocommerce_breadcrumb_home_url\u0026#39;, \u0026#39;woo_custom_breadrumb_home_url\u0026#39; ); function woo_custom_breadrumb_home_url( ) {RETURN \u0026#39; http://woocommerce.com \u0026#39;}
View all custom code fragments in the WOOCOMMERCE document to help you make more customs.
How about the super menu? Large menu is a popular choice for online stores. They allow you to provide customers with many options in the main menu, and even add photos or videos. But you classify the content and products very important. You should use parent category, sub -category, and hierarchical structures in a combination of related products. This makes it easier for potential customers to find what they are looking for, and at a glance, they can see different product subdivisions and options.
For example, The Craft Can Directory uses large menus to help guide the customizer to find the product they want to view.
Photo https://craftcan.directory/93]
If you hang the mouse on the \”Cract Beer Shop\” of its main menu, you you, you You will see the parent category highlighting the body, and the subcate class is displayed in the paternity, and it is located below each parent class.
If there is no grouping of the category, then for customers More chaotic than standard navigation menus.
For users of the Storefront theme, WooCommerce provides a large menu extension to simplify the process.
Effectively use the footprint navigation Your football should be part of your website strategy, not the thought of afterwards. Since it is displayed on your websiteOn each page and products, it is a precious place to show your most important page.
You should not create a huge and overwhelming footer containing dozens of links, but it is important to make full use of available space. Imagine your footnote as an all -encompassing thing. If the website visitors read all the contents on the page and roll to the bottom, what information will they find the most helpful?
In some cases, it may be similar to the link in the main menu. Adding these options to your football can help people find the content they are looking for without rolling back to the top.
But don’t forget the pages and contents that website users want to see in the footsteps of the online store. For example:
Transportation information Return and refund policy Privacy policy Terms and conditions
Customer service details
Common questions
Contact Information
A search bar
Social media link
Photo https://www.yubico.com/ [1233]
yubico.com is a good example of effective football. Similar to their dominant navigation menu, Yubico organizes important links and content according to the category to facilitate its website visitors to find information.
According to the scale of your online store, you may only need some options. This has nothing to do with the number of links; this is about the strategy behind them.
Don’t forget your navigation
Website navigation is one of the most easily ignored aspects of online stores, which is usually considered granted. The first step to create effective navigation is to figure out which elements are most important to your customers.
How to make them easily browse your content, products and products? What information is most helpful for them? If you have a large number of product directory, does the large menu make sense? Remember, if potential customers cannot quickly find what they are looking for, you may lose them to competitors.
Do you want to test the menu of different versions? Learn how to test your navigation.
Generally, the drop -down indicator will add a arrow next to each navigation tag to display the menu item. They help website visitors to understand more available options without hovering in each individual project.
