notifying the customer that the sound of order placing an order in your online store is that each shop owner is increasingly hopeful I heard the sound. With the arrival of holidays, this is still the most profitable (and the busiest) quarter of the year for all people involved in online retail and e -commerce.
Figure: According to STATISTA’s survey results, the holiday retail sales of November 2017 and December 2017 reached $ 72.3 billionWhether it was The owners involved in e -commerce are also marketers, and the preparations for holidays will start in advance. From inventory to the product in the renewal store, to setting up favorable preferential discounts to attract new people; and thanks to existing customers to ensure that they come into contact with the correct audience. This is completed for nearly one month in advance to adapt to the influx of a large number of tourists and shoppers.
Compared with other marketing channels, e-mail marketing has 81% of customers’ acquisition capabilities, which is undeniable that it is the best way to use this holiday-contact your audience, and pay attention to improving your overall investment response rate. However, compared with email marketing at other times this year, holiday email marketing is a different game.
What is the difference between email marketing during the holiday? The holiday is when you like to be with your family and buy gifts for your loved ones. Now, in the world where your house is delivered; this is a gospel for companies, because sales during the festival are high. In fact, people spent an average of $ 967.13 in the winter vacation shopping in 2017, second only to \”returning school\” shopping.
Source: Holiday email marketing skills
Therefore, your customers and potential customers will also receive emails from other brands. Fight for attention. In such a competitive period, your holiday email needs to stand out from the crowd by doubled hard work. Good user experience always brings higher recall value, whether in your store or later from your email. Therefore, let us learn 7 techniques that help greatly improve your holiday email marketing preparation, and then increase the return on investment.
Before the promptPrerequisites Before modifying your WOOCOMMERCE back end, it is very important to remove all the following prerequisites:
Email service providers such as MAILCHIMP, Hubspot and other email services.
According to the subscriber’s interests of the interests of the interests
HTML email template (but most of the PHP template)
The holiday list of your positioning
Some holiday joy!
1. Add some holiday style to your email
Ideally, 82% of subscribers want to receive welcome emails. Adding holidays in the season will feel that you will increase your user experience. A holiday theme from Crate \u0026 Amp; Barrel Welcome to email. If the following mail from Crate \u0026 Amp; Barrel can become your subscriber’s visual attractiveness. Similarly, you can add the holiday theme to your email to match the design of your store to facilitate correlation.
As you can see, the email design is very simple. However, by adding their products in the Christmas environment, they not only increased the feeling of festival, but also showed their different products. For your existing customers, you can please them by getting rid of the content of the standard e -mail that gets rid of the standard transactional email and create the following BARKBOX emails:
2. Use weird, happy theme lines
Although email design created holiday themes may not be liked by everyone, you can at least try on the theme of the holiday, for example:
] Fang-Tastic Halloween Save-only 4 days (Petsmart’s Halloween Email)
Over time spent a gourd time in Halloween (Halloween email sent by BucketFeet)
We provide these exclusive offers. (Barnes \u0026 Amp; NOBLE’s Thanksgiving Email)
Hehe! hey-hey! We are going to the fifth major way of Sax! (Christmas e -mail from Disney Store)
The reason for this is that 33% of email recipients only open commercial emails based on themes.
A levelThe prompt of the key is to avoid the theme of the torrents, such as \”no skills to treat\” or \”Santa Claus to come to the city\”, because these are like the ghost of the e -mail theme in the past.
3. Add festival gift guide Holiday is mid -year. When people are inspired by social media looking for holiday -themed products. By adding product photos to your inventory or improving the product by adding a festival gift guide, it may be a good way to increase sales. In the email of LUMI below, they artificially displayed their packaging materials and products in the packaging.
Sending such emails to potential customers who are exploring your store. You can not only provide the value and related information they are searching, but also in the real scene Promote your product, such as the following emails of Net-A-porter.
In addition, you can integrate the recommendation engine plug -in to your WOOCOMMERCE store to include similar products in your holiday guide email.
4. Aiming at the last moment of the shopper
During the holidays, time is the most important. Although most people complete the holiday shopping a week ago, it is important to cater to the last moment. At least the day before the critical holiday, I will send an email to anyone who reads your holiday guide one day to create a sense of urgency.
In the email below of American \u0026#39; s Test Kitchen, they have designated sales to continue When.
In order to create a sense of urgency, you need to send emails at the right time, which brings us to the next prompt. 5. Use accurate sending time
As mentioned earlier, most people complete holiday shopping one week in advance, so your promotion email time needs to \”correctly in the correct time in the income box. \”\”. Although there is no fixed time for sending promotion emails, the rule of experience is 3-4 days before sales. This is mainly to make people prepare their desire list.
Your promotional email time needs to be \”correct in the correct time\”.
According to the time you set, using email automation will help simplify the email sending process. In addition, you alsoYou can use email automation to send the last discussion at the last moment to remind the email.
Eager to understand more information about WOOCOMMERCE email marketing? See our complete guide.
6. Pay attention to your \”response ability\” about three -fifths of consumers check their emails on the journey. 75% of Americans say they use their most commonly used smartphones to use smartphones most often View email -therefore, your email is perfectly presented in your phone. This is called the \”response\” of your content. If your email does not respond, the email client on the subscriber device will not be able to present it perfectly, and your subscriber may be difficult to read your email copy, and may be suffered a lot because it is greatly suffered a lot Dreaming and jumping to the next email. 7. Pay attention to interaction
This is the most advanced email type. It cannot be used by WooCommerce stock email issuer plugin. These types of emails use CSS animations coded around HTML, so they are no less than a double -edged sword, because these emails help improve user interaction. The only limit is that some email clients do not support CSS animation and need backup support.
From a good aspect, the interactivity of the use of CSS animation brings the most visual order People with the most powerful emails, these emails depend on user interaction, and then depend on user experience.
TACO Bell and other brands use interactive emails to attract subscribers during the holidays.
Click the mailbox above to experience the mailbox! Seize the opportunity to review key emails
In the early stage of the holiday, it is a good opportunity to spend time viewing and updating these three important holiday emails:
[
[
123] Welcome to email Related promotional emails
The abandoned shopping cart email
Holidays are contact with different brands and improved A great opportunity for brand awareness. By adopting the above prompts in your holiday email activities, you can definitely get new potential customers for your business and improve your consumer user experience. We want to know what are you doing to improve your holiday email marketing?
There are some unconventionalIs it a prompt?Let the world know -to share your point of view in the comments below.
Figure: According to STATISTA’s survey results, the holiday retail sales of November 2017 and December 2017 reached $ 72.3 billion
Therefore, your customers and potential customers will also receive emails from other brands. Fight for attention. In such a competitive period, your holiday email needs to stand out from the crowd by doubled hard work. Good user experience always brings higher recall value, whether in your store or later from your email. Therefore, let us learn 7 techniques that help greatly improve your holiday email marketing preparation, and then increase the return on investment.
Fang-Tastic Halloween Save-only 4 days (Petsmart’s Halloween Email) 
4. Aiming at the last moment of the shopper 
