In the peak season with limited duration and fierce competition, the landing page of the intelligent optimization store is allowed A way of gaining an advantage in your store.
If the shopper has two seconds of the busy shops and another store with a target page with their needs, then The single page may bring brings bring Very different .
In this article, we will understand what landing pages are, how to optimize them for holiday shoppers, and explore some new pages you may need to turn more clicks into stable sales.
Why do you need to consider the login page
The login page is not a magical thing to turn all visitors into customers in a blink of an eye. These pages are very different from other pages in your store:
- The login page is Shopper most often searches for (or \”login\”) page of page And/or
- You usually have specific goals or purposes for these pages , for example. Display specific content, explain the benefits of single products, and so on.
As we explained in the previous article, the login page can actually be almost any existing page in your store. Because search engines can and indeed recommend all your pages to searchers, , even the most obscure pages may be the first impression of the visitors to your store .
intend Introduce new customers, so it is meaningful to optimize it to get the best results.
Let us talk about what optimization you should do during the holidays.
How to optimize the existing landing page for holiday shoppers
What you should now realize is: new customers can meet you on your homepage, just like they can on a specific product on a specific product Page or special \”saving 30%of our holiday promotion\” pages are just as easy.
However, you have no reason to waste time assessment and update the storeEach page. On the contrary, please
Wide
Consider your page and ask the following questions: Each each Is there a call for sexuality on a page?
This is very simple for the product page- \”Join shopping cart\” is your call. For others, it may be \”reading this article\” or \”contact us to seek help\”. Consider whether the shopper will understand what you want them to do next.
- Is the call sexual term obvious? Is your \”Add to Shopping Cart\” button big enough? Do you have a link (such as \”contact us\” to the form or email address)? Is your text noticeable?
- Do you serve your customer each page? If a page can help you get a good ranking in the search, but you cannot guide the visitor to the product or service, then it does not really serve the most important person.
- If the shopker starts from one page, can they easily turn to another page? View your dominance (it should appear on each page, may be except during the checkout process), bread dandruff links and football.
- Can shoppers easily \”start again\”? This means that the link back to your homepage, the \”homepage\” link, and even the accessability of the search box.
- For some pages, the answer to these questions will be \”yes, yes\”, and other pages may allow you to suspend. You are likely to find that you add some links and appeal words on pages that are popular but not to sell products directly.
If you want to know the most of the pages in your store, please take you The store integrates Google Analytics and uses their reports to explore your store activities. You can use the four ideas of the new login page used during this holiday
Of course, your existing page may not always cut it. Sometimes you may need a special page to welcome the shoppers, show new products or discounts, or just explain your brand to a specific audience.
The following are some basic target web pages created for the holiday shopping season, and how they help you turn more curious clicks into sales.
1. Use a temporary holiday login page Welcome to a holiday shopper
We explained in the previous article how to improve and optimize the homepage of the store to get betterthe result of. But during the holidays, the homepage may not be where you want the shopper to start the journey.
One idea is to create a login page, where you can plan all the content related to holiday shoppers -products worthy of gifts, coupon code, sales information, transportation deadline date, and so on. This will collect all these scattered information to a place -a simple starting point.
Now, the key entry link of your homepage will be replaced to point to this page to this page Links . This may mean links in editing social media information, static links in email templates, and so on. Our idea is to send it here that may be a holiday traffic, not your homepage. If the shopper visits this page, they will see targeted related offers and your best products … this may make them more likely to buy.
2. Use the page to establish an e -mail list for your holiday activities
If you register our WooCommerce and friends holiday prompt email, you may register through our login page.
We use the login page to encourage those who use woocommerce to register an educational email for 4 weeks. The login page can access the e -mail access to our Wooocommerce customer list and link from our homepage in a short time.
WooCommerce prompt login page [ 123] You can collect and register for your own email lists
. Want to send coupons? Just plan to show off new products? Any method can.
why
register an email . We try to explain the content we want to send, and who these emails (and the blog articles we have linking) are for. For you, this may mean \”registration to receive independence\”Home discount\”, even said that \”email subscribers will get 30% coupon on Friday.\”
]
3. Orient the email recipient to the content they really need
Once you have these email subscribers, of course, you want them to feel special. They give you occasionally enter them to enter them occasionally entering them. The privilege of the income box; if your news becomes bland or annoying, they will delete it without hesitation.
An idea of \u200b\u200bsatisfying them is: For visiting for access Those who click to create one (or multiple pages) from the email, including specific email discount . For example:
- If you choose the BOGO promotional promotion Shoes, please create and link to pages that only display the conditions that only meet the conditions (so they don’t have to figure it out by themselves).
- If you send 25% of the coupon of all cooking utensils, please create a coupon code code code code The login page (this reduces the needs of the shopper’s search in emails) and contains cooking utensils.
- Just want to promote great holiday gifts? Put it on the \”Great Festival Gifts\” page.
You can use the short code of Woocommerce to list these products on any new page. Different brief codes will allow you to list and order to order Different items, so please try it to see what you can think of.
Existing customers create a page -and promote it by marketing
As we mentioned earlier, research shows that your existing customers are the most likely to buy from you. Why not use on the holiday shopping season used What about this?
Use Facebook advertising or re -marketing email to attract shoppers who have purchased goods from you in the past. This new login page will introduce them to you. [123 123 ]
Some kind of \”welcome back\” or \”shopping with us again\”
Invite to view new features (such as products, products, products, such as products, Plan, subscription …)
- Returning gifts, such as exclusive discounts or rewards
- and start publishing it to customers who have purchased from you
Page in place, get URL and
. You can send emails to customers who have already purchased from you, or create a Facebook re -marketing advertisement pointing to it -this is just two ideas.
The idea behind this page is Make the previous customers who feel it with you again with you. Pay attention to and excitement. You may be surprised that this will have such a great impact on your sales!
How to create a login page with Woocommerce
Passionate to create a login page? No problem -WordPress’s release ability makes it easier.
The best way to solve this problem is
Create a new page as usual as usual
, the method is to select Pages \u0026 GT; add NEW. Provide a custom URL for your page and add it to your navigation (unless you want to hide it for some reason).
If you hope that the page mask has a custom design that does not match the appearance of your store or does not match, you should consider creating a sub -theme or cooperate with developers. But please note:
usually It is best to create a page that is very matched with your existing themes, otherwise shoppers may doubt whether they are in the right place!
You only have a few seconds to convince the new visitors of the store to take action. But through clear language and targeted discounts, there may be one or two special pages , you can convert their curiosity clicks to the shopping cart.
We hope these prompts provide you with a clear action policy so that you can take action on new or existing target web pages. Try it before the holidays start, let us know what the result is.
