How to create a buyer role for your online store

It is always important to really understand your customers. What is their daily life like? What problems do your products or services solve? Why do they choose you instead of competitors?

This is especially during the market and the world’s rapid changes or uncertainty. Your customer’s life may look different from a few months ago. Understanding your customers will enable your store to meet changing needs and continue to succeed.

What is the buyer role, why are they important?

The buyer’s role is a fictional profile that represents part of your target audience -who they are, what they value, and what they care about. It usually includes information such as population statistics, attitudes, interests and behaviors.

They should reflect the niche you realized in the industry and should be specific. If you are a coffee roastr, you don’t need a role to represent the general category \”coffee drink\”. You need to create a role for your coffee drinkers, such as \”busy entrepreneurs in their 40s, they want to brew high -quality coffee with French media before going to work in the morning.\”

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The buyer’s role will amplify your marketing, sales and brand promotion work by providing you with the real \”person\” you can contact you Essence They can help you write blog articles that answers the right questions, make advertising information that uses the same vocabulary as customers, adjust your products to better meet the needs of customers, and more effectively train your sales team.

After all, buyers are considering personalized marketing to solve the possibility of solutions for companies that solve their specific problems.

How to create a buyer’s role

Creating a buyer role is not necessarily difficult or time -consuming. Follow these four steps to get a tool that can improve your marketing, brand and sales.

1. Collect information

Effective buyer characters are based on real information and research, not assumptions. Their exact features vary from your products, services and business goals, but can start from the following categories:

Population statistics: age, gender, income, place, education level, occupation, family, family, family Scale

Attitude and interest: hobbies, goals, challenges, problems, values \u200b\u200b

Behavior: Buy history, how do they use your products, what they read and watch

Your goal is to understand the motivation and behavior of customers in order to better locate your products, brands and marketing strategies.

How do you collect this information?

Start with existing customer data.

Understand the common point of your current customers, especially the customers you think are loyal. Use the report in the WoCommerce dashboard to find data such as the average order, the frequency and location of the order, and the location.

如果您使用Google Analytics 或Jetpack Site Stats 等分析工具，您还可以查看他们说什么语言、他们使用哪些浏览器、他们是如何找到您的、 Their age and gender, their other interests, whether they are the first time or return visitors, they visit your website frequency, where they stay there, the equipment they use, and so on.

Added optional fields to the contact form and checkout page

. To collect more information, consider adding a problem during the checkout process. Don’t add any too complicated content, and insist on buying related questions, such as whether they buy for themselves or for others, whether there are dogs or cats, or how old their children are. Learn how to customize the end of the accounting field.

Send an investigation to the previous and existing customers

. The survey is an excellent way to ask more in -depth problems and penetrate the thought of shoppers. Use CrowDSignal and other tools to send investigators or previous customers to send investigators. Taking this opportunity to surpass multiple choice questions -open -style issues with text boxes allow people to provide you without even knowing information to ask. Provide discounts or free delivery to anyone who completes the survey as an encouragement.

Question on social media

. This is an interesting way to collect information from your followers and customers. You can ask questions on Facebook, Twitter, or Instagram, or use public opinion investigations in social media stories. Don’t ask any questions that are too privatized, but ask questions that are useful and happy to answer.

Talk to the customer directly

. If you can, spend time to face face to face or talk to your customers by phone. This is particularly valuable for services that are more directly related to customers. This format allows you to ask for follow -up questions,To learn more about customer motivation.

2. Check the common features Since you have all these important information, What will you process this information? Search trend. Start with the population statistics and direct features you can easily classify. Which age group does most of your customers belong to? Most of them buy a variety of products or only one type? Will your most loyal buyers spend more time on Facebook or Instagram?

You may want to put the electronic table or chart together in order to be more easily visualized and understand it at a glance.

3. Identify the customer goals and pain points

Consider a more abstract answer: the answers from open questions from investigation and interviews. How do your customers usually use your product? What problems did your product solve? What challenges do they face in business or daily life? What are their long -term or short -term goals?

Also find a common language or repeated phrase. These are very valuable when making marketing information and writing blog articles. Make down the reply you see in the electronic table over and over again.

4. Divide features, goals and pain points into different roles Now It’s time to sit down and build your buyer role. Remember, you want to contact everyone as a real person, so give them a name and a face. If you have real customer photos, it is great, but you can also use inventory photos to help you visualize their personality.

How much do you need? This will depend on your specific business and products, but two to three are a good starting point. As you know more, you can always create other characters to match their quality.

View your electronic table, determine common goals and challenges, and group them into different roles. If you sell a healthy diet subscription, you may have one role to lose weight, and the other role is to be allergic to food and want to eat less gluten. If you sell toys, you may have three different roles: parents who want to stimulate imagination, family members who look for perfect birthday gifts, and educators who want to include STEM toys into the course.