As the owner of large and small e -commerce websites focusing on SEO, I ask potential potential The first question of the customer is whether they are playing long -term games. I mean: What is the ultimate goal of their business? Market leader? Roas (advertising expenditure return)? With excellent brand awareness, it has steadily increased?
If they set the website on any of them, we know that they need to optimize the top of the funnel and optimize through a strong search engine to establish their understanding of their website. To this end, we always recommend using or migrating to Woocommerce and WordPress for construction.
Exploring the existing technical stack of your customers to obtain SEO opportunities
as an agent and developer, our job is to penetrate customers in depth The needs, including their ultimate goals and products of the product, to ensure that we build a website that grows with their business. When we start working with potential customers, I like to explore their current technical stack. This is an excellent way to understand their business and check whether their SEO encounters obstacles. We saw two questions again and again.
The abandoned WordPress blog, or there is no blog at all?
We often find that a WordPress website is abandoned when transitioning to e -commerce on the website, or an active WordPress website for blogs, and they are unwilling to combine with their e -commerce platform.
Correct integration of content and business can improve the ranking of search engines , so it is found that these things usually indicate that customers have made some changes.
Diagnostic and grasping speed problem
Google continuously crawl the website to obtain information. Your grabbing speed is Googlebot’s request to you every second when grabbing your website: for example, 5 requests per second. Excessive grasping will cause the page loading speed to slow down, so the website usually sets the limit of the frequency of grasping. If these are too strict, the website climbing may take a few days or even stop working, which will have a negative impact on SEO.
Many drag -and -drop websites builder platforms have great restrictions on the speed of crawling. Customers who use SEO services such as SEMRUSH or Screaming Frog will find that it may take a few days due to the limitation of speed limit.
Examples to capture reports through Semrush’s website. Once the rate is used, the crawler will be stopped. This may not seem important, but if you rely on professional grab tools for effective analysis, this may be a real obstacle. These platforms have denied restricting Google crawlers, but these restrictions may affect Google’s own reptile bandwidth.
The problem of solving the speed of climbing network is to optimize the reliable strategy of SEO, and the only way to achieve this is to use the platform you controlled from top to bottom -this is the highlight of WordPress and Woocommerce.
Move the customer to Woocommerce to gain greater flexibility and SEO optimization
Although the closed platform provides some results and benefits, when the customer wants to want When they expand the scale, they may bring obstacles. For example, it is impossible to edit files that control the climbing rate and cache or each transaction fee, and the planning layer related to the order volume.
Many inquiries I received come from the company that starts the journey on the drag and drop platform; As they get traction and begin to grow, due to the technical restrictions and lack of ability to enter their own stores, they are in trouble and cannot be expanded. In these cases, our work is to support these customers through platform migration.
For \”technical difficulties\” e -commerce customers facing the problem of SEO and network rates, lack of content integration or general lack of flexibility: WooCommerce is a good choice because it provides you with a complete one. Code ownership, 100% customized, and can be used almost like a fault exclusion tool. My agency, THAT TECH Guy, uses WooCommerce in our development stack. These cases are actually our ideal customers!
Migration client is usually a simple process, which is due to the migration tool that completes most heavy work.
For small and medium -sized stores with thousands of customers and about 1 hundred products, migration usually require Several smallTime. Through some basic work, it is much easier than you think.
Migration method: Audit and benchmark test
Migration requires some preparations and plans, especially elements such as custody, design and URL structure.
Most of our actions were also \”like\” at the beginning. The last thing you have to do is to migrate and make major changes immediately: it may have problems, and so many sudden changes to e -commerce websites are not the best practice. Before the migration, we will analyze and test as much as possible, including:
Technical review.
The main test here is the website speed report. We like to use the PingDOM site testing tool because it enables us to set the position to be tested (Australia in our example).
Layout and design review . Here, we look for menu structure and link depth. We will also consider the display mode of the page on the mobile device and whether it is lacking in important pages such as H1S.
page review of all main category pages . In terms of e -commerce, it is usually difficult to fill the product page with text. To solve this problem, we like to build a powerful category page, we can fill these pages with SEO elements.
All channel data and analysis benchmark . This is essential for viewing all channels, not just organic channels. It is not uncommon for business owners to slow down or even stop marketing -forget to mention it. This is not necessary, but it does happen and it will adversely affect your traffic after migration.
Risk assessment and advance training . Understanding this helps us to minimize the migration may have any impact on employees or administrators who currently manage different store interfaces. We often provide training on the test site to familiarize the interface and help to ensure smooth migration.
After the migration, we handle the same list again. We capture it again, and now there is no restriction on the speed of the capture, and we start to complete our optimization process.
In the long run, select a flexible platform Today, online store It can be seen everywhere, but many shop owners have made the same common errors: short -sightedness in terms of platform needs.
WOOCOMmerce provides us for the SEO opportunity -and the flexibility of adding members and subscriptions, and many other WordPress plugins -it means that our customers’ reservation rate is very high, because we can always provide the possession of growing with customers.Solution of cost benefits.
