Nothing can be comparable to entrepreneurs -work for yourself and do what you love! But the online business is not just for money: it is about controlling your life and finding a sense of personal accomplishment while meeting the needs of the world.
Your company may provide you with additional income, so that you can support your family or leave the unhealthy working environment. You may be able to bring work to your community, or attract people’s attention to the problem of neglected problems.
The journey will be exciting and beneficial -if you start with the right start, success. Therefore, we are sorting out a series of seven parts- from creativity to the first customer -Conal all prompts, resources and tools to stimulate a great idea, enable you to execute it, and promote it to promote it Your first sales.
Navigation Journey
Part 1: Select the audience
Part 2: Find the problem to solve
Part 3: Sell it before you manufacture it
Fourth Part: Create Product
Part 5: Select the operating system
Part 6: Give your product to your customers
Part 7: Create a happy customer
Today we start from the first step: select the audience.
Your audience is a crowd interested in your products or services.
They are the person you solve the problem. Successful and sustainable enterprises focus on meeting the needs of customers. To this end, you must understand them.
By figured out your audience to start your new business -yes, even before deciding what products you will sell. Already have business ideas? It doesn’t matter! We still encourage you to complete this process, fine -tune your audience definition, and better understand them.
Why start with the audience?
In This is the marketing , Sais Gotadin wrote: \”Create a key and run around to find the lock that can be opened. The solution is to find a lock, and then make a key. \”It is easier to create a product for people who want to serve you than to find a product you want to create.
Your audience will affect all aspects of your business, from product development and website design to customer service and marketing. When you know who you are creating a product for whom, you can build it around their needs and put it in the first timeIt is done well -instead of investing time and money, it is just because you did not establish a connection with the customer and changed the business model a year later. Without customers, you have no business.
Selecting targeted audiences can also minimize competition. Suppose you sell gardening tools. If you decide to provide a roof garden service for urban residents, then you will not compete with a shop with a store with a few acres of land. These two groups are looking for very different products and will choose to meet their specific needs.
Finally, from the audience, it can help you focus on the value you provide, not to respond to the market. Competition with other stores at the price is to compete one by one; some people can always sell the same products at a lower cost. However, when you provide solutions designed for specific crowds, you will not need to rely on low prices to stand out and sell them.
How to define the target audience
When defining your audience, there are two common methods that can maximize your chances of success. First of all, focusing on you are already one of them. This makes market research easier -you already know where you can find people to test ideas and understand what really excites them. The second is to serve the person you are not familiar with, but work with people who are very familiar with your target group, you can provide you with insights, introduce you to important people, and serve as consultants Essence
\”Don’t start with machines, inventory or tactics. Don’t know from you know How to do things start, or be distracted by your tasks. On the contrary, starting from dreams and fear, starting from the state of emotion, starting from the change of customer seeking. \”——Sais Gotadin
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Population statistics are important, but psychological statistics are usually a better starting point.
Population statistics are the external or body characteristics of the audience: their age, race, gender and occupation. Psychological characteristics are the psychological characteristics of the audience, that is, their inherent motivation: their needs, needs, motivation, attitude and desire.
The fact that the client is 35 years old, the fact that women and the middle class do will indeed affect her purchase decision, and she likes to spend time outdoors and want to share this fact with her children. These interests and desires will cause her to buy a family -sized tent or four -person bicycle frame, and her income level may affect her work budget. It is important to understand all aspects of customers.123]
Ask yourself: What makes your audience unlike the public? Is this what they like to do? Is there a problem with them? Do they want to see changes in their lives or their loved ones?
The following are some other methods that narrowed the scope of the crowd:
- People you contact and care about
- The values \u200b\u200bthat people cherish . We all have values, which constitute our worldview and affect our decision. For example, \”I care about protecting the earth for my children, so I only buy sustainable products.\” Another possibility is that \”It is important to have the latest and most modern technology to me. So I buy it every time I release a new smartphone. \” You cannot change someone’s values, but you can affect the decision made by these values. Maintaining your products and services with the values \u200b\u200byou insist on your audience are usually an effective strategy.
- Customers who insufficient service . Think of the needs of a group of people have not been met. Maybe they need more time, simpler processes or more affordable choices. You have the opportunity to serve customers while filling the gap.
. Are you passionate about a certain type of person? Maybe you like to interact with car enthusiasts, small business owners or new father. (Remember: If you have no same enthusiasm, it doesn’t matter; you can always work with people with the same hobbies.)
Want to go further? Trying to create a buyer’s role, which means your audience’s fictional information. This is a high -level strategy that helps you to videos the person you want to work with you.
How to understand your audience
Do nothing, even if you do nothing, even if you do nothing, even if you do nothing, even if you do nothing, even if you do nothing, even Do you think you are exactly the same as them! People make decisions based on extensive factors. It is important to find out what these factors are and their differences from you. There are some ways to do this here:
- A face -to -face interview
- . Sit face to face with the real figures in the audience. Talk to them about their experience, beliefs and problems. Why do they make their decisions? Compared with online surveys, face -to -face chat helps natural dialogue and provide more details and background information.
- . Whether your audience member is active in FAcebook group, industry forum or Subreddit? Participate in. Note that they are ongoing discussions and the language they use. Participate and ask questions.
- Investigation tools such as CrowDSIGNAL in social media or contact members through emails through emails. Hubspot provides good guidelines for writing effective investigations to obtain more information.
It takes time to spend time
Create a survey.
Professional reminder:
Want to learn more about your audience? If you understand their problems, interests, or other characteristics, use keyword planning tools (such as Google Keyword Planner) to collect more details. Search for a question or interest, you will get related terms and estimate search volume. This is a good way to understand common products and services that people are looking for and determine the scale of potential customer groups.
business examples centered of? Let’s take a look at two successful online stores.
1. Grab pet food
The company headquartered in Australia was founded by Mike Halligan and Doug Spiegelhauer, and the sales changed the industry’s dog food. In the early days, they spent time to understand the needs of pet owners and obtained some key information that can be used to meet the unrealized needs:
Almost all dog foods are sold in pet shops.
Customers do not trust pet food companies to a large extent.
- Pet food companies do not need to disclose ingredients, which exacerbates distrust.
- Photo https://www.scratchpetfood.com.au/
chat. Then, they created a customized online subscription service, which eliminates retailers, focuses on better ingredients, and provides high -quality dog \u200b\u200bfood at a lower price and delivered free delivery.
Now they have a lot of satisfactory customers and report on media around the world. Check their complete stories or check their online store. 2. Mariener glasses 2012Mariener Eyewear founder Marien Klootwijk is looking for a pair of sunglasses with very special features, but nothing can be found in his budget. Therefore, he designed products for customers like him: they want simple, high -performance and no money.
Photo https://www.mariener.nl/en
Following the all aspects of specific audiences affect all aspects of product development. They use durable and flexible materials; they have anti -impact lenses; and add waterproof, pollution -proof, oil -proof and waterproof coating. They even developed the world’s first matte reflective snow mirror! Their website design is also based on the same principles: serious functional design.
To understand more information about their stories, please read their complete case studies or buy them The product. Please make it clear Focus on the specific group of you want to serve. The more focused, the more you can successfully meet their needs. As your business grows and you better understand your audience, you can change at any time. So sneak in and understand them! These are those you will work with them, you have to share their passion, and you have to meet their needs.
Where do we go here? Now that you have determined your audience, the next step is to find out the problem you want to solve. Please pay attention to the next article in this series:
Looking for questions to be solved.
Want to explore this further?
our audience possibility table
