Determine whether visitors are suitable for your store

With the increase of our online activities, the number of online accounts under our name is also increasing. It seems that almost every website requires you to \”register\” or \”log in\” -the the process has never been simple. From one site to another, these accounts did not follow the same standards, which led to forgetting or even being unsafe.

Unless this has obvious benefits, no one is willing to create another account. Shoppers will even do their best to avoid logging in to complete the purchase, even if they completely give up their shopping carts and choose another store.

In short: Customers from all over the country are suffering from new account fatigue, which may hurt your store .

The obvious solution of this problem is the guest checkout option. It does not need a shopper to create an account or save any personal information to complete the purchase. However, adding a visitors to checkout is not a wise move for each online store. In some cases, it may actually lead to more problems with the problem that solves it .

Let us see how to see how to re -order, the possibility of re -ordering, and the overall interests of the customer account Wait for some important standards to determine whether visitors are suitable for your store.

Visitors checkout and account checkout: Basic knowledge

First, let us briefly explain what we call \”guest checkout\” is What’s the meaning.

Visitors’ checkout refers to the shopper

You can buy any information (such as user name, password, delivery/billing address, etc.) in your database to purchase from your store [ 123] The ability. Customer information is only applicable to one order and will not be stored for further reuse.

On the other hand, the checkout process of the account allows shoppers to store information for future reuse

. If the customer returns to your store later, this may be very helpful -they can use the stored information for order instead of manually entering again.

If you are using (or you are going to use) woocommerce, the following is some information about how to enable visitors to checkout in your store.

Select a box, you can allow guests to check out.

The common belief of many shopkeepers and e -commerce experts is that guests’ checkout will increase the conversion rate (that is, the percentage of the buyer who completes the purchased). Registering accounts during the checkout process is an obstacle, and obstacles will annoy the shoppers and even drive them away. Therefore, this idea is that the guest’s checkout eliminates this obstacle and allows more people to order you.Why is it not necessarily a good move to enable guests to check out

Therefore, if there is account fatigue, it takes only a few minutes to enable the visitors to get the account. You may want to know why no one

No

this option.

The reality is that Some stores require even Forced

Their client’s creation account is actually feasible.

In some cases, the existence of guest checkout may cause more problems than it solves. You may encounter: It is difficult to view, modify or track orders

Can’t easily re -order the product

• return, exchange or refund/credit required The manual and automatic process
• Can’t connect the customer’s order history/loyalty to other procedures (such as member qualifications) that needs accounts (such as member qualifications)
• Customer service discovery to help shoppers is time -consuming Or difficulty

However, not every store. For some stores, the guest account is great. For others, they may cause the above problems … and then some problems.

The best way to decide whether you should choose a guest is to consider some specific factors. When you decide whether to apply for an account is a good move, please keep in mind the following points.

Considering the frequency of your client may shop with you

Some online stores have accumulated loyal customer followers. They think they are the best store for specific products, or they can quickly quickly quickly Or buying a variety of products at a reasonable price. They may even obtain wholesale or commercial accounts.

However, other stores do not often accept orders from retorters. They may still be loyal to certain brands, but they may still fall only once or twice a year or during the holidays.

Some stores are not uncommon to see the return guests during the holidays, which makes guests checkout more practical.

The guest checkout is the most impossible for those who are most impossible for thosePeople who often place orders from the same customer are the most favorable.

Visitors’ checkout can help these uninteresting customers to quickly place orders and go on the road again, without the nobles, not will not go on the road again, instead By disturb them. If you want to work hard to turn them into a frequent visitor, you can try many marketing methods -forcing the creation of accounts is not a reliable method at all. Considering whether it is likely to order

The frequency of

re -ordering frequency of the order is available. Both are important, but you should consider them -they

are not

. that’s why.

Let’s consider a store -made all -natural soap and shower gel store. Their customers are loyal, not only to their brand, but also to specific odors. Therefore, when they come back to order more soap every two to three months, they are likely to choose the same fragrance and product size. Of course, this store can provide guest checkout services -they really have no reason. However,

With a account, customers can quickly order the products they want, without having to bother to browse the store and add them to the shopping cart

again. They can also store payment and transportation information in files, so that re -ordering is indeed a very fast process.

Account to re -order consumables (such as these cute soap strips) It is easier for everyone. If you produce or sell consumables or often replaced goods, and your customers may use the \”Buy again\” options to order the same product each year, then you should at least let them register The advantages are clear. Forcing registration may be unnecessary, but of course, the benefits of explanation can help win them.

This may be the only No

There is no account, return, replacement and refund is a troubles

Do you have to return to an online store that is a bit behind the times? It may be thisSample:

Find and read the return policy page

Call or send email customer service

Waiting for a few minutes to a week (oh)

] Get a RMA number and write it on your box

Ship the unnecessary items at your own expense

Wait a week or two to get a refund

] If you have never done this, please feel anger you feel when reading and take it at least ten times. This is not only a very inefficient process, but also wastes time, and allows your money to stay much longer than it takes in talking.

The order issued by most of the online stores is unlikely to encounter such a problem- – That is to say, as long as you are doing friendly things for customers, such as putting a transport label in the box or automating the return process in some way.

However, if the product you sell is more likely to be returned, guests checkout, guests checkout, and guests will check out. This process may be a bit complicated .

Consider the soap shop we mentioned above. Only when a gift

is very

is not popular, or if there are defects in batches, they may return the goods (in this case, you may refund the goods without return, no matter what). However, the opportunity to return the clothing store is much higher -the shirt may not fit, and the lower dress may not be liked by gift recipients. The socks may be different from the color that appears on the Internet … you say it.

If there is no account, it is required to be returned or refunded. Email, contact form, or even social media. But using an account, your customers can simply log in and click a button.

Just like re -ordering, your best approach is to strongly urge shoppers to create an account, And explain the reason. If you are willing, you can still enable the visitor options, but if your product is likely to be returned or replaced, the account will make the entire process

easier. If you run any type of store, provide trial, trial period or fast exchange at home? The guest checkout should definitely be disabled – If you have not used an account with your client for return or communicate with you, they will spend too much time to manually operate. The account is multi -purpose: considering their needs for membership, booking, and curriculum …

The last thing to consider is Whether the account can create an account can be your store for your store Services forOther purposes .

If the account is multi -purpose, it is best to ask them.

Some stores are absolutely

Need

Provide accounts for their customers. This is because they provide special functions that require customers to provide services for their accounts -for example, managing member qualifications or registering online courses.

If the store you operates is sold and transports physical products , has having some Membership qualifications, booking, courses, groups, digital or other services, then providing guests to checkout may have problems.

Your client will want to manage everything from the same place

, even if they add members or order physical products later.

In this case, providing guests to checkout may cause customers to be confused when they cannot find orders in their account history, or they cannot log in to the same place as management reservations to return. Therefore, it is best to explain the benefits like any other situation described here at the checkout.