When woocommerce was launched in 2011, we also launched some things: an online market, construction of construction, construction Those can buy expansion procedures to customize their stores.
Over the years, WooCommerce Marketplace has developed from the initial 9 expansion to nearly 400 products, and has grown from a few developers to nearly 40 companies that have actively created, updated and supported expansion.
In the past few years, the Woocommerce market has been closed for new submissions and new developers. Although the WoOocommerce user base has increased to
3 million active installation , the options provided to store builders through our official market are still stagnant.
Now,
We are changing all this and opening the door to the WoOOCOMMERCE market again in early 2018.
Update: The WOOCOMMERCE market is now open!
A developer account was created to submit your extension and start selling in the official market.
At the same time as you are waiting Construction -we summarized some opinions to help you prepare to build the next extension.
Store builders from all walks of life around the world want to build a unique shop
Among the customers purchased on woocommerce.com, [ 123] 84% said they were building a store (woocommerce.com data) for themselves
.
WooCommerce Store from All Blacks (the product of the New Zealand Football Team) to Zoobug (British Children’s Glasses) and Adob \u200b\u200bOloco (the family’s hot sauce companies) to Zula Juice is everything.
Fashion and costumes are the most popular industries on woocommerce.com, but there are many changes.
woocommERCE customers come from various industries. Data from woocommerce.com.
They also vary from position. The user of the WooCommerce and the visitors of WooCommerce.com are from all over the world. Echoes in Europe, Asia and North America are relatively similar.
WooCommerce users from all over the world. Data provided by WoOCOMMERCE Tracker.
Store builders with a wide range of stores are seeking to create a truly unique experience.
Store builders turn to expand to add special featuresWhen we build Woocommerce, we usually optimize the most typical e -commerce experience -selling physical products through one -time payment.
However, most WoOOCOMMERCE market customers want to add something outside of the typical e -commerce experience:
86% of customers want to sell things other than physical goods, 66% of customers want to use another kind of another type Method payment (data from woocommerce.com).
Data from woocommerce.com.
Extension is a tool that allows store builders to provide these types of experience.
On average, 15 other plug -ins have been installed in the WOO store, 6 of which 6 specific plug -in, of which 6 of them, 6 of which are specific at Woocommerce (data from woocommerce tracker). Payment and transportation are the most common extensions.
Of the nine original extensions provided in the market, six are payment gateways.
For example, because the Woocommerce team comes from South Africa, one of the earliest extensions is Payfast. Payfast is a popular payment method in South Africa, which provides it to help WooCommerce develop in the country in the early days. The same trend is also suitable for other payment and transportation options -they are crucial to the global growth of WooCommerce.
PaymentAnd transportation is not the gap we see in the Woocommerce market today. These categories actually account for more than half of the extension.
In order The first 100 extensions installed in the WOO store, the income obtained by the Marketplace today, and the combination of these factors.
The builder’s installation enhanced expansion maximum In the top 100 expansion, there were 34 enhanced expansion -those who modified product pages, category pages, checkout or other parts of the store. They account for 41%of the installation volume, which means that they are the most common extensions in our top 100 lists and the most commonly used expansion types.
The enhanced category promoted the most installation. Data from the Woocommerce Track.
This makes sense when you consider the extensive store that builders try to create. Due to complex, unique, atypical and niche settings, builders need to customize standard components of the store to meet their needs.
The successful expansion in this category understands the content of the builder’s hope to customize and provide solutions.
For example, woocommerce shows changes in the drop -down list. One of the developers who sold on Woocommerce Marketplace, Lucas Stark, aware of a more intuitive choice in the clothing store, so that customers can see the change. He developed Variation Swatches and Photos expansion to solve this specific problem: allowing clothing stores to display changes in a way suitable for its industry.
Use changes samples and photos, store builders can show the visual representation provided by the change. Inspiration can also come from actual customers who cooperate with you.
In the early days of the Woocommerce theme, Kathy Darling was working with a pastor in Australia. He wanted to sell his books online and let people pay any costs they wanted. He asked Kathy WooCommerce if he could do this.
Casey did some research and thought of a solution. She jumped into Woocommerce Github to ask the development team a few questions.
Then someone interrupted that if I built it, they would buy a copy, so now I have two people confirmed that they need this function.
– Kathy Darling, WooCommerce market developer There are two potential customers line up, Kathy has established name your price. Kathy and Lucas both understand the problems faced by store builders. Through expansion, solutions are expanded, and now it is helping builders to use these extensions to create more customized experiences.
The builder spent the most in product type expansion
Another way to determine what the architect wants to spend money. When we look at the WOOCOMMERCE market income according to the same category, we find product type expansion, such as subscriptions, membership qualifications, and booking, defining the types of stores they are established.
Product type extension brings more income than other categories. Data from Automattic.
Compared with other categories, the product type expands an average of 35% per month. The same way of expanding and defined stores, they are usually the cornerstone products of developers. At the same time, the expansion of these types also requires the most product development -consistent new features and compatibility with a large number of other extensions, so product type expansion may be in the long run. It is difficult to maintain. A expansion that can do this is Product Bundles, Manos PsyChogyiopoulos from Somewhere Warm.
In order to track the inventory of LAB, the co -founder of ATMIZONE Manos PsyChogyiopoulos created the Product Bundles extension.
Before becoming a woocommerce developer, Manos and others created a name calledAtmizone’s company, the company produces customized electronic cigarette components. LAB is one of their products, and it is created by a set of parts. Because each part is made separately, Manos is not sure how many complete Labs will come out, you need to track the inventory of each component separately, and then automatically calculate how many LABS available.
Therefore, Manos created a product package to solve a problem in his own business- — While selling complete products, track the inventory of a single part.
Today, we use it to sell binding bags in the WOO market.
WOOMEMBERS bundle bags are sold with product bundle bags. Since the founder is using WooCommerce to create such a complicated experience, we find that an expansion is usually not enough to completely solve specific problems. The builder is buying a series of extensions to cover a very complicated case. When we studied the data in depth, we found that some builders usually purchased the expansion group together. In order to find these complete solutions, we now launch them as a bundle bag.
By solving the problems in his own business, and then transforming the solution into an extension, Manos enables a wider WOO community (including woocommerce.com) to access a complex feature.
Builders need store management, marketing expansion to operate and develop stores
Although although although Payment and transportation extension is vital to open stores, but store management and marketing are essential for the success of the store.
NEVER SETTLE is a digital agency that cooperates with WordPress and Woocommerce. It has witnessed this natural mosquito -driven soap company OSANA, which is operated by NEVER SETTLE. This work is progressing smoothly, and NEVER SETTLE needs to expand their performance.
For this reason, they chose Fulfillment By Amazon that allowed the owner to store the product in Amazon’s performance center. Amazon will select, packaged, transport and provide customer service for these products.
There is only one question: No Amazon Logistics integrated with woocommerces solution. NEVER SETTLE did more studies and found that it was one of the most popular ideas on the Woocommerce Ideas board.
Therefore, they established their own products and we launched Fulfillment by Amazon expansion in August.
Amazon Fulfillment from NEVER SETTLE is the first new expansion of our new developers.
We know that the growth space of these categories is the largest -we currently only sell two sales points expansion and a few accounting solutions. This is why most of our new extensions in the past year, such as Square, Facebook, and Mailchimp, are all this category. We look forward to seeing more such solutions.
The builder is looking for payment, transportation expansion in the country/region developed in Woocommerce Although WooCommerce users are all over the world, and we have many solutions in payment and transportation, Local localities Developers are usually more capable of solving problems for their communities, and we know that we can provide better services in some areas. For example, Brazil. Like most countries, Brazil has unique payment and transportation solutions that local businesses need to provide. But Brazil also has a unique address field format that can break the checkout form.
Enter: Claudio Sanchez, developers of core teams and Brazilians. Because he is from Brazil, he has a special understanding of the conditions required for the success of Brazilians in e -commerce.
Thanks for Claudio, Brazilians have more choices for Woocommerce.
Therefore, Claudio established three payment gateways, one transportation integration, and an enhanced expansion -all these are to meet the needs of Brazilians.
We hope that other developers can follow Claudio’s approach and make solutions for them to see problems facing the problems of local communities.
Brazil is just one of the countries we want to better serve.
We are paying special attention to the rapid growth of Woocommerce.Lan, Italy and Poland North America: Canada, Mexico
Asia: India, Vietnam, Thailand, Indonesia, Russia and Iran
South America: Brazil
] Africa: South Africa The builders are looking for a trustworthy solution in the WOOCOMMERCE market -ready for comprehensive review
In the top 100 WOO expansion,
72 % Of paid expansion installation is from the official market.
Most paid expansion installation is installed from the Woocommerce market.
The builders have always told us that they have a reason for their selection of the official WOOCOMMERCE market: trust.
We prefer the extension on WooCommerce Marketplace -if the WooCommerce review has been reviewed, we would rather buy it from there.
– Customers of the Wooconf Product Research Lab
In order to maintain this trust, we will handle all extension submissions by carefully reviewing the process.
As of today, market developers can submit new extensions. Our team will review each submitted content and carefully choose to join the official market. We will also cooperate with existing developers to iterate and improve the submission process. The WOOCOMMERCE market will be open in early 2018 -prepare!
From the beginning of 2018, we will begin to accept new expansion submission from new developers. We believe that the insights in this article will inspire some new year’s creative expansion ideas, and because we want to quickly bring the solution you created to the Woocommerce market, we have published some guidelines: [123 ]
All the information you need to know about selling on Marketplace , including what types of extensions we will accept, what to submit extensions, and the terms in our Marketplace developer agreement [
[ 123] Our technical and user experience standards
The best practice in support, document and marketing
All of the woocommerce can’t wait to see what you build you build Intersection
If you have any questions, please leave us a message -more detailed details about the WOOCOMMERCE marketFor information, please watch a speech on this article in Wooconf 2017.
They also vary from position.
Store builders turn to expand to add special features
Manos created a product package to solve a problem in his own business- — While selling complete products, track the inventory of a single part.
From the beginning of 2018, we will begin to accept new expansion submission from new developers.