Google shopping advertise You can attract online shoppers directly from Google to your store from Google.
If you use woocommerce for sale, your product can also be displayed there! To put on shopping advertisements, you need to share your product with Google -and there are some extension procedures, such as WooCommerce Google product summary, specifically used to help you do this.
Google shopping advertisement increases exposure and conversion rate
Shopping advertisement appeared Before Google text advertisement, including basic products such as title, picture, price and review Data and promotional activities:
You can control the displayed product information
, which makes it easier for customers to find the exact product they are looking for, Therefore, it is more likely to buy. Compared with conventional text -based advertising, Google shopping ads have some advantages :
Shopping advertisements include a picture, so users can immediately check whether your product is the product they are searching for (or not).
This can optimize your advertising expenditure. They include price, so when someone clicks the advertisement, this is a powerful indicator they are interested in buying and possible transformation.
Your product appears more on the search engine results page, which means more exposure rate and more click opportunities.
The typical cost of each click is the same as the fee you paid in the non -brand search advertising series, and your conversion rate is usually slightly higher than the non -brand.
Marketing personnel use 76% of the budget for shopping, only 25% for search for advertisements;
However, 85% of the click came from Shopping activities!
We recommend putting text ads and shopping advertisements to increase popularity and maximize youThe audience . To make your shopping advertisement, Google needs your product information, you can share this information through Feed. The following is how to create one for your products.
How to create a product FEED
accurate product information Feed It is a prerequisite for setting up shopping advertisements.
Feed will synchronize to the Google Merchant Center account.
In Google Merchant Center, you can add the main and secondary Feed
How many your Google products should be included A must -have category:
Product title (up to 150 characters)
Instructions (up to 5,000 characters)
Product Picture
Valent )
Brand
Manufacturer’s component number (or SKU)
Google product category [ 123]
For certain products, such as clothing and accessories, you should include the following details:
Color
Material
Pattern
Size
Gender [ 123]
Overall:
The best way is Including as many attributes .
In order to support two formats: Pure [ 123] Text
(. Txt) and
scalable tag language, or xml (.xml).
.txt file is an ordinary non -structured data file, which is often simpler and smaller, and .xml file Storage with label language can include images and other details. These details not only require data itself, but also require how to display the data description. Read the related .txt and .xml files More information.
There are two ways to create your request file: Manual : Use in your Merchant Center account The registered Google form, or the .txt file exported from any electronic table editor Automatic : Use a specially constructed WoOOCOMMERCE expansion program to automatically create and synchronize it to Google to Google If you choose to support the FEED of the form, you can install the Merchant Center plug -in from the electronic form to fill in Feed, verify product data and upload your Feed.
When involving an extension of the creation of the creation, there are several available options on the network.
We recommend Woocommerce Google products from the official woocommerce.com market -have been updated four times this year. This expansion is a reliable choice, and email support is included when you need it.
It supports a variety of specifications, including Google, Bing and Google product reviews.
In the rest of this article, we will take you to understand how to use Woocommerce Google products are required. WooCommerce Google Product Supply: Automatic synchronization Woocommerce Google Product Summary Extend Varities containing all your product information and Google correct format. You can also:
Add any additional data words to your specific products and variants as neededpart. Set information at the category level to apply to a specific category product. Set the default value for all products for all products.
This extension adds a data input field to the WooCommerce category level, and you can provide the value suitable for all products in this category.
The following is five steps for your WoOOCOMMERCE products to put Google shopping ads from scratch:
[
[ 123]
Buy and activate the Woocommerce Google Product Feed expansion.
Turn to wp/admin → woocommerce → setting → Product referral
, then
Select the product data attribute you want to ask for:
Register a free Google Merchant Center account.
Please follow the steps below, including paste some code into the theme files of your store to verify your URL.
Set and get your summary. Add the only Feed URL in the product feed screen in WP-Admin to your Google account. It looks like
Related your Google Merchant Center account with AdWords account, and then start advertising! Remember to pay close attention to your advertisements and make sure they are favorable.
The following is the appearance of the product shopping advertisement on different screens. Learn more about the component of shopping advertisements.
Shopping through Google through WoOOCOMMERCE Sending real -time Feed to Google to Google can make your product more easily discovered in Google search. In addition to conventional text or display advertisements, these super -strong e -commerce advertisements have proven to promote transformation and bring more suitable shoppers to your store.
If you need to learn more about the advantages of Google shopping advertise] FirstTracks Marketing
