Do you have discovered that you browsed your online store because there is a beautiful one in your Twitter’s summary picture of? Welcome to the power of photography of e -commerce products!
If you want to open a Woocommerce store, the photo is one of your most influential sales tools.
Good e -commerce photography can attract appropriate customers, tell stories, and improve the overall quality of the store. Bad e -commerce photography may weaken trust, disappoint customers, and even mislead, leading to return and damage your profits.
What if you know nothing about product photography?
Then you come to the place -understand how to plan photos and obtain a poster.
Formulate a consistent style for your shooting1. Formulate for your shooting
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[ 123] Most e -commerce business owners have many things to do -and usually do it by themselves -so targeting a \”shooting day\” to take all your product photos at the same time.
In order to ensure the smooth progress of the shooting day, please understand your goal style clearly.
Inspired from excellent product photography
Start with some excellent examples of your industry. If you want to sell coffee, explore how other coffee shops deal with their photography. Pinterest can be an important source of inspiration, and it is also a good place to preserve your favorite image. If you are on Pinterest, please create a \”shooting creative\” board to collect your favorite.
Select the style suitable for your product
Product photography may be very different in style and landscape details -but it does not need to be complicated.
Many excellent e -commerce stores, such as ghostbed , using simple pictures of its product on the white background:
] This very simple appearance can be achieved by taking your product photos in a white background.
Create your own light box, set an unlimited curve, or just use ordinary white paper pasted on the wall. For the basic family settings, the ordinary white paper is flattened on the table, and then stands straight down on the chair.
Tip
: In your you A flat object under the product to improve them and create a natural \”projection\”.
This pair of notebooks were taken on a white card from the top to create a natural shadow. Pre -repair -Pay attention to uneven shadows.
This white background style is compared with Twochimps Coffee et al.
Lifetime
, the latter shoots pillows in an attractive real life environment: [[
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[ [ 123] Light, refreshing, velvet as smooth. TWOCHIMPS Coffee at 4 am club.
or SOXS, they have taken creative and artistic methods for product photos:
This is this Zhang Black and White pictures showed SOXS’s gray and sugar coral socks in action.
Determine what you think is useful for your products, and collect some props and paper. Textiles, plants, and small objects can be used on the shape!
E -commerce photography shooting props used for handmade notebooks -including back -shaped needles, turtles and Isso hand cream!
2. Create a list of lens When you decide to find your photo, plan a shooting list. This should include:
Which products are in the camera.
What type of lens it is (for example, style, white, coffee table, folding or layout, etc.).
camera angle.
Important style or setting operation (for example, the top light is turned on/off).
Important items and props to include.
For example, a lens entry in your list may be written like this: sequins cotton T -shirt | front and back | close -up | half -body model | with redColor jeans and long gold chain with cat charm.
The shooting list can ensure the consistent rhythm of your shooting, almost no interruption -and you will not forget anything about the day!
The shooting list can ensure the consistent rhythm of your shooting, almost no interruption -and you will not forget anything about the day!
After the completion, the project in the list is removed.
3. Select your camera, light and background
When you first started, the best camera is the camera you can use and confident. If it’s your smartphone -great! If you have a friend with a beautiful camera for an hour to help you, it is also good.
Although professional product photographers will choose a digital SLR camera and shoot in RAW, you don’t need to buy it Excessive cameras can take exquisite photos. In other words, in the past few years Digital SLR cameras and fool cameras
price
have declined.
Although professional product photographers choose digital SLR cameras and shoot in RAW, you can take exquisite photos without buying expensive cameras.
In addition to the camera, you should also pay attention to lighting and background.
Natural light will be your simplest and cheapest choice. If you have additional lights, you can use them to enhance it.
For your background and shape, please use your inspirational photos as the starting point to see if you can re -create some scenes. It is never a bad idea to maintain simple and tidy.
Now, take a lot of photos!
4. The importance of modification
After completing the shooting, please take the time to view all the shots you created. Choose those you want to use on your website -and then prepare to learn some knowledge about image editing.
Even if you use appropriate lighting and quite good cameras, this process has not been completely over. For real professional e -commerce websites, edit or moisturize your photos first, and then add them to your product list.
This essentially means removing defects and adjusting the size, and it is trueAll photos have similar brightness and focus, with similar backgrounds. There are some reasonable online services that can do this for you, such as Fix The Photo or Retouch Gem; send the photos to them through emails and let them pay in batches.
If you modify it yourself, there are many free image editing tools to complete the work:
pixlr -free, allowing you to apply quickly or add personal style.
Canva -user -friendly free online editor, the most suitable marketing team.
Fotor -free online editing tools to meet all your photography needs.
Snapseed -A complete and professional photo editor.
Remove the wrong background items, correct colors, remove the human model and add shadows, so that your product photos look more beautiful-but remember, whether you apply it to a picture of a picture Photos should be applied to all photos. Your photos should be similar to customers who browse your directory.
Tip: If you are using Photoshop, please create a \”action\” to apply all photos to all photos applications Exactly the same correction and modification.
Finally, make sure that the same size is used for all images. Using the same size (e.g., square images) means that there are fewer problems in the contraction diagram and how to display photos. Keeping the size in advance will ensure that there is no strange cutter.
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Do you have any questions about taking good e -commerce products? Or do you have any suggestions for the new shop owner who planned? Let us know in the comments.
We will come back tomorrow to provide some techniques about the styling, lighting and camera settings about e -commerce photography -stay tuned!
Formulate a consistent style for your shooting
For example, a lens entry in your list may be written like this: sequins cotton T -shirt | front and back | close -up | half -body model | with redColor jeans and long gold chain with cat charm.
