Woocommerce brought WordPress to the ownership of the online store, providing everyone with the opportunity to pursue passion and transform it into a source of income. But every entrepreneur has something that they want to know before opening the store: they will do different things and lessons they will teach to help others avoid the same mistakes.
We spent a minute talk to three entrepreneurs in four different industries. They all left a successful career and pursued their dreams of operating our own companies. We asked them how they started, and why they were in this process.
Joe Niemann: The common owner and president of the Acoustical Solutions. The company is a church, school, manufacturing facilities, outdoor venues, hospitals, etc. solve noise control control control control control control control control control control control control. Product manufacturers and global distributors of the problem. They increase productivity, increase privacy, and enhance voice clarity.
Katie Thomson
: Registered nutritionist, Master Nutrition, Square Baby founded people. They provide customized diet plans for babies of each age and development, and provide 100% nutrition every day.
Ivan Rivera:
Little Giants -the co -founder of Giant Shorties, which is inspired by the past and present youth culture to produce high -quality modern products for children. This is not your ordinary brand. The clothes made for tomorrow’s rulers are \”good enough for adults, but strictly made for small G\”.
How did you start?
The three entrepreneurs we interviewed had a strong corporate background, but they felt that they could do more.
Joe Niemann
adopted different methods to cooperate with several people to acquire an existing company. He has worked in the company for 25 years, including some focus on large industrial companiesM \u0026 A work, but he is going to take over some smaller companies with his experience, so that he and his partners can
to develop in his own method. But Acoustical Solutions is not his original intention:
\”Our goal is to acquire an industrial manufacturing company. Fortunately, we found this company, which is mainly a national B2B distribution company. \” He acquired the company in 2014. At that time $ 10,000. It is now close to $ 450,000.
For
Katie Thomson
, the establishment of Square Baby is to provide the correct nutrition for her own children:
\”I am a mother in 2008, should be a mother, be a mother, be a mother, should be a mother, be a mother, be a mother, be a mother, be a mother, be a mother, be a mother, be a mother, be a mother, be a mother, be a mother, be a mother, be a mother, be a mother, be a mother, be a mother, be a mother, be a mother. When I was looking for food on the aisle, I was tired of my discovery. Do you know that the number of sugar grams in many baby food bags is the same as a bowl of lucky symbols? Mind. \”
At that time, Katie was at that time, Katie It is Starbucks senior nutritionist. Over the years, she has been responsible for many improvements in the brand in terms of health selection and provides strategic and nutritious consulting for products such as Perfect Oatmeal, Skinny Lattes and Frappuccino Light. She also served as a consultant and accompanied the chief executive officer Howe Schultz and other major executives to go to Italy for product development. In 2010, Katie left her work in Starbucks and began to study her custom -made diet plan. \”I don’t want the next -generation babies to grow on SO. Many. Apple sauce,\” Katie said.
But for Katie, things did not happen overnight. \”I have worked for Square Baby’s concept and business plan for eight years. It sounds crazy, right? Sometimes the time is everything,\” she said. “推出产品需要付出很多努力,但我非常感谢有机会在我如此热衷的事情上努力工作。”
照片https://wearelittlegiants.com/
[ 123] Ivan Rivera
and his wife were also inspired by their parents, Knowledge, and became inspired by their parents.
\”We can’t find in the field of children’s clothingToo many products with modern sense, related culture, and reasonable prices, \”Ivan said. Everything existed is high -end luxury goods, too expensive, not completely in line with the values \u200b\u200band love of the subculture we entered. Make our own clothes for internal consciousness, and then expand from there. \”
Your life happened. What changes?
Just like Acouustical Solutions is not the kind of business he intends to buy, Joe Niemann’s character The result is not as he imagined:
\”When we acquired this company, I and my partners didn’t know much about acoustics, and we never operated small companies. So we have a general manager responsible for daily operations, but several of them are He left after the month. I have to play the role of the president. I have never intended to maintain this role for a long time, but now I am really satisfied. So far, I still think this is a correct decision. \”
When he was inspired by founding the Little Giants – Giant Shorties, Ivan Rivera has served as a database consultant in the IT department and has a successful hip -hop career. His life is full of action: real -time travel, recording room meeting, late night, club and everything related to professional music.
Now, life is still full of action. \”But more importantly, there must be a six -year -old child with a temperament, and keeps extinguishing the fire in our business,\” Ivan said with a smile. \”I wore so many hats and played so many roles, and spent every day in the ups and downs of the business. You combined it with the first time to be a father, still very tired, just different.\”
Katie Tomson responded to the balanced emotion: \”I think I do well in maintaining the balance of family and personal life. It is the mother of two boys, so life looks like carpooling, homework, teacher follow -up, sports exercises/games, cooking, housework.. And a startup company. This is crazy, but it is completely feasible.
When you love your work and regard it as a privilege rather than a job, the energy you cross the end line is very powerful. I am proud of my two sons can see me so hard to chase myself in this way. Dream. I’m proud I can sometimes be able to close itClose to give them attention and love. Every day is a balanced behavior, but this is life, right? \”
What do you want to know before starting a business?
] Katie Thomson
is
It is very clear that her listing time is long. Although it is not unheard of, it is not the most common situation. She is fortunate that she is just pursuing it and I don’t know her dream. It did not realize until many years. \”I was glad that I didn’t know how long it would take to start. Ten years ago, this might be discouraged, \”Katie said.
If you ask Joe Niman
The same question, he will immediately say a one The main list. He knows what he will learn before he is pushed into the role of the leader:
search engine marketing and how Google and Bing bring traffic to the website. search engine Optimize and how to use keywords in content development to get better positions in the search results.
- How to maximize the expansion to expand woocommerce and control costs.
- [
Standardized packaging and more Effectively use the importance of UPS tools.
The future impact of the state sales tax.
Credit card processing and how to prevent fraud.
[
123] Photo https://acousticalsolutions.com/ turbine
This list not only let us see Qiao’s straightforward and highly organized management style, but also for anyone who wants to start his own e -commerce business. It provides a solid outline. Many people may have a strong grasp of some of the projects, but not all. Qiao suggested that you know more about your unfamiliar areas, or find a strong partner in the field of unknown areas. [[ 123]However, Ivan Rivera I did not hesitate to invest in the business:
\”I hope I have more understanding of sales, marketing and general business. We started the clothing production line without knowing how to do it. Therefore, there are so many \”fire tests\”. I hope we have more systematic systems, specific growth strategies, and better understanding of actual clothing production. \”
What will you say to those who want to open a store?
Katie Thomson
Encourage entrepreneurs not to be afraid of starting from a young age:
\”Do not invest too much pathway before testing. Adjust in some way. \”
Katie pointed out that in addition to continuous improvement and changes for changes, you must also study the customer journey and make decisions based on your discovery. \”Listen and learn from your customers. Nothing is more important than the customer experience, especially in DTC (directly targeting consumers). At the moment of seeking answers, buying, receiving products and seeking help all the way, focusing on customers is the key to establishing trusted brands and loyal followers. \”
For Ivan Rivera 123]
\”I will tell them to do this! But keep their daily work as much as possible and save as much as possible. The way I give up is too early. Previously, first familiar with the basic knowledge of marketing, sales and product development. If you do not lay a good foundation, once your business takes off, it will lead you, and it is really difficult to get involved in it. \”
According to Joe niemann , this is attributed to careful planning: \”Whether you start a business for the first time or have online business, it doesn’t matter. You should be. Formulate a thoughtful business plan, including a thorough understanding of the competitive pattern. \” But he also agreed to start from childhood and focus on customer experience: \” I believe you should keep you maintain Your website and navigation are simple, with limited number of products to start and release. It is planned to spend money on search engine marketing to increase traffic, stay away from Amazon, and always focus on allowing the buyer’s experience to be as easy and happy as possible. \”
What are the biggest lessons you learned?
As
Joe
Niemann summarizes, these entrepreneurs are committed to continuously improved and focused on customers: \”Competitors also In continuous improvement, youYou must constantly update your store to ensure that customers have a better purchase experience than them in your store. \”
Katie Thomson
emphasizes the necessity of survival and breathing of customer experience, and it surpasses UX design and general customer service:
\” You How to listen and respond to customers, and how you understand them and follow up is the key. \” Photo https://squarebaby.com/
Then she turned to something we haven’t discussed yet: design and visual effects. [123 123 ]
\”Don’t sting for product photography. For online business, your target webpage and website are the opportunity to attract potential customers’ attention and respect. The beauty and function of your website are equally important. \”
Ivilvila\”When everyone eats, life will become better. 100% grapes are never as good as watermelon. Don’t be greedy and selfish when your company and your team are involved.
A good team is necessary. Make a certain exponential growth. Without that team, you will eventually wear more hats than your fingers, and there is no enough time to complete it all day. \”
So where did Woocommerce come from? We must know what we chose Woocommerce as their solution before we broke up. 123] Katie Thomson mentioned its flexibility:
\”Through Woocommerce and some additional plugins, we can create customized subscription services. Focusing on customer experience, we enable them to be able to pause, skip for a week, and change freight classification. \” Easy to use is
Ivan Rivera
:
\” WordPress and Woocommerce make the website start immediately and run it easily. It is simple to run every day. Then the only thing you care about is to make your basic program in place so you can prepare at the beginning of sales. \”
Joe
niemann
YesThe web developer introduced to Wooocommerce: \”When we re -launched our website in 2015, our developers introduced us to WooCommerce. It is an easy -to -use e -commerce engine. Suitable for our online business volume at the time. We added many plug -in in the initial implementation to improve website functions, thereby effectively developing our online store business to today’s level. \”
Woocommerce is suitable for enterprises Home
As an entrepreneur, sometimes you focus on growing, moving forward and service, and forget how far to review and appreciate how far you have gone. We hope that every Woocommerce shop owner can experience the moment of reflection and pride. Regardless of their income increased, the balance of life has been improved, or it grows in an inestimable manner. We are all glad that Woocommerce has become part of their journey.
If you are considering opening your own store, the Woocommerce community is ready to welcome you. Don’t wait any more; let’s start today.