At this moment, your store has been loaded, and these data are waiting for your business develop.
It provides valuable information about your customers: what they like to buy from you, the frequency they buy, and the time they buy. Once you integrate your WOOCOMMERCE store and Mailchimp, our strong marketing tools (including automation and report) will use these data to personalize your marketing and sell more products.
There are 6 tools here to help you build your own brand:
1. Open the automatic advertising series
Marketing automation is a software, which is a software. It can talk to your customers like you to help you find your employees and attract them better. Automation is different from manual activity because it can run in the background, so you can assign more repeated tasks to it to save time.
This is like having a second brain to help you develop business -now it is more free and easier than ever.
Here What stage is in the journey:
The first is
- Welcome series
- , which is an excellent opportunity to leave a deep first impression. When someone register your list or buy from your store, you can welcome them to join your list, introduce them to your business or new product, or thank them for their interests or buying. Our studies have shown that the average orders obtained by automation are five times the average conventional batch email. Next, you can create a personalization that matches the appearance and feeling of your brand
- . This automation allows you to design, send and track invoices, transport confirmation and other transaction notification emails without leaving Mailchimp. You can even add a product recommendation block to recommend other related projects and encourage repeated business. Our
- Automation allows you to reward customers easily through exclusive coupons, promotion code or other discounts. Thanks to customers for their loyalty to make them feel attention and build a more lasting relationship. If you still don’t believe it, please consider: in Mailchimp, the best customer automation leads to each receiptThe person’s order is nearly 6 times more than conventional batch activities.
Order notification
The best customer
The last but not the most important point is to send the automation based on the
- date
- , such as birthday or anniversary message, to please them in the special days of customers Essence You can design a celebration message -or send a special promotion code -and set it to automatically send it in time in important occasions.
This allows customers to keep and thank them for their continued support.
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When you open the abandoned shopping cart automation in your account, you can get the sales that will be missed. When research shows that 67% of online shopping carts are abandoned before customers complete their sales, you can use these income.
The abandoned shopping vehicle email is running in your business background, so you can automatically establish contact with customers who leave the shopping cart. By reminding shoppers that they leave great things and encourage them to return to your store, you will re -sell and generate more income. In fact, we found that our ordinary users earned enough money from the abandoned shopping cart e -mail to pay their Mailchimp account.
3. Segment your customer
If you want to improve the correlation of message transfer, you can subdivide them according to the customer’s shopping behavior Essence Our research shows that compared with marketing activities without any segmentation, marketing activities sent by e -commerce segmented have caused the sales of each subscriber to be almost three times higher.
Fortunately, Mailchimp makes it all simple -when you connect your store At that time, your client’s purchase data will automatically synchronize to your Mailchimp list. Then, we will create pre -built segments for your potential customers, first customers and loyal customers, so that you can quickly locate them at a few times. If you are worried about manually maintaining these subdivisions, please don’t worry: When the subscriber meets the requirements, we will automatically update these subdivisions for you.
4. Use simple templates to make the copy simple and test everything.
Good email is not just good text. You may have seen the best practice you share, but it doesn’t seem toThere is a set of golden rules to ensure perfect email participation.
Although this is the case, millions of customers use Mailchimp to send billions of emails every year, and our data scientists have been able to identify three things that are usually shared by accounts that usually send very good emails. Essence
They tend to use simple layout . We most often use the 1 -column layout, with 48% of the sends advertising series to use it.
They keep the copy concise
- . Our 95% of the high -performance accounts usually send an advertising series that does not exceed 200 words per picture, which seems to indicate that the lower copy and the picture ratio usually lead to a higher click -through rate. But there are always exceptions. Under the appropriate case, using more words may actually be the right actions.
- They tested the content they sent
- Therefore, if you leave any content in this list, remember that testing seems to be the most consistent indicator of high performance.
. We found that the advertising series after the A/B test can always bring better participation: when viewing the advertising series sent by the same account, the advertising series of the A/B test has increased by 73%in terms of opening rate. The rate has increased by 198%, and nearly 15 sales are more%than conventional activities.
5. Re -attract the attention of the person who visited your website. Whenever the customer visits your website, you will compete with a large number of interference factors, and these interference factors may prevent them from completing the purchase. In fact, 97% of the first visitors of e -commerce websites left without buying. This is where Google’s re -marketing advertisement comes in handy: they can make you come into contact with those who like your brand, no matter where they go online and bring them back to the first thing that attracts their attention first Essence When you connect your store, we will collect your best -selling products and generate thousands of advertising sizes. These advertising size will be displayed on the 2 million websites on the advertising network on Google. After publishing re -marketing ads in Mailchimp, they will re -sell sales loss in the background, so you can focus on other parts of the business.
Before you send the next email to increase the number of access to your website, please set up redirect ads in accordance with our method to attract those who leave.
6. Use the pop -up form to increase your list. If you are worried that the pop -up form is invalid, we have a number for you: we find that users see their list growth rate of 60%after implementing the pop -up form. The pop -up form is not only an excellent way to announce the promotional activity, but it is also useful for those who are interested in your business to join your list, so you can turn the website visitors into subscribers.They can also be used as enthusiastic greetings for your website.
You can customize our pop -up, embedded, and hosting forms to meet your needs -most importantly, they are completely free.
Start using your data to personalize your marketing, sell more products and develop your business.Immediately connect your Woocommerce store to Mailchimp!