We hope you like these four parts of the email marketing series! To sum up, we want to give you some inspiration. The following is some emails that stand out in each stage of the e -mail life cycle.
Admission
Welcome to email:
Welcome email Paul Smith to thank them for their new subscribers and highlight them online, and highlight their online online The core function of the store. They also include a clear link to their social media information, so people can contact them through the Internet.
Entry/User Guide Email:
If you sell unique products that you may not be able to use, \”Getting Started\” email gives you the opportunity to explain its functions through explanation of its functions And share basic methods to help them succeed-TOS. In this useful email, Google emphasizes its unique sales proposition of Chromecast:
Google’s entry email. Source: reallygoodemails
Contact customers and ask them to add information to their profile, this is to learn more about you The good way of customers,
helps personalized emails and subdivided your email list. Starting from WooCommerce 3.4, customers can upload personal information photos. This email from Hired
accurately show the recipient’s account creation process. They can quickly view the remaining steps, short copy Ming , and Call of sexual term- \”Complete your personal information\” – -Clear.
Fill in your personal information email through Hired.
Source: OptinMonster Cultivation
Product update email : Update mail is most commonly used in electronic products and fashion industries. The product changes may be upgraded regularly.
PLNDR
and other brands will send product update emails, In the theme line, email copy, and even heroic image new products -bold Don’t miss it.
Plndr showed the latest members of their denim series. Source: omnisend
Current affairs communication email:
The results show that sending a current affairs communication every two weeks will produce the best customer participation results. In Julia Janus \u0026#39; S, the focus is on people to know that today is International Women’s Day and show related products:
Sales and promotion
Sales Announcement Email: Everyone likes saving money! Most online retailers increase their income through sales. This email from GILT announced the limited time discount of each product.
Promotion email from GILT announced the sales of all products.Holiday discount email: Like the sales announcement email, these emails highlight the holiday -based sales. The email of Godiva contains the theme of Easter and specific festivals.
The mouth -watering thing!Equivalent
Order receipt email: For WooCommerce, these are located in WooCommerce \u0026 GT; settings \u0026 gt; emails . When the customer completes the transaction on your website to inform them their orders have been successfully issued, the order receipt will be triggered immediately. Confirm that the opening rate of the email is as high as 70% .
Huckberry’s
This \”order receipt\” email Follow the standard rules of confirmed emails: 80% of the transaction content and 20% promotion content for cross Sales related products. In this way, subscribers can choose to buy products through the image of the product.
The order confirmation email of Huckberry. Source: reallygoodemailsDelivery confirmation email : The moment we after buying products online Waiting …. .. Freight confirmation! These email usually Very popular, so please consider Email Copy Add Some Stimulation and fun. Standard delivery confirmation email will include all information in the order confirmation of an order, so many sellers merge the two into an email.
Delivery confirmation email
Information is the tracking number and link; from warby Parker , confirmation of confirmation email Including a description of the dedicated tracking number and contacting the support team.
Order delivery email of warby Parker. Image source: Mailcharts
:
Coffee, pet food, shaving blades -For any product that needs to be replenished regularly, you can use redistribution to an email as reminding customers. The re -ordering email of Pet Wellbeing reminds customers their recent orders, including the customer service number for feedback.
In order to make things as simple as possible, it also includes direct links, allowing customers to add products to their shopping carts and ship.
Received email for pet food. Image source: Vertical response
Product Suggestion/Recommended Email:
Customer purchase history records can be available. Help you determine their product preferences and recommend that they like it.
This targeted marketing is a way to attract and win loyal customers.
Lowellita’s recent product perfect perfect 123]
Combined
Other clothing options to determine the product recommendation email , and the image help Customers intuitively see the appearance of the recommended product. Based on the advice of past purchases, from Lowellita. Photo source: Bickting
Shopping car abandon email:But fortunately, a mild reminder of the shopping cart abandoned the form of email Let people who exceed return to half of the purchase. As a proof of Chen’s specified concept sent by e -commerce websites,
Secret Escapes
This email reminds the receiver hotel in a limited time available . By adding the image of the resort and the end of discounts and discounts, the customer is prompted to return their reservations. Apologize email: Make mistakes is a common sense, and each competent email marketer has sent at least once a wrong email
. 
Send a follow -up
apologize email and admit Your error Yes Establish a way of harmonious relations-and prevent your reputation. Eloquii
responded to responding through an apology in advance Their mistakes then please customers by extend the discount period. A apology email from Eloquii. Image source: Email Design Studio
Leave a comment Email: 65% of new businesses from recommendation
Active recommendation can establish a customer’s feeling of product quality and the service level they can expect.
Social proof has been proven to be promoted, so please set automation to ask customers to comment politely after each order.
This UNDRARMOR email requires commenting on a single product. Each purchased product has a picture for convenient reference.
Social proof conducted in the form of customer comments can be proven to increase the conversion rate. Image source: Pinterest Messi Department Store has adopted different methods to increase transactions through the lottery in exchange for Comment!
Customer loyalty email email :
Reward loyalty is … reward. For ordinary customers, Special treatment will establish their existing affinity for your brand.
You can set up loyal emails for different milestones, such as
Anniversary
Memorial Day, Order Target or Order Frequency- Please please please please Consider which milestones are most suitable for your business. Crocs Provide a straightforward email for their loyal customers: they are associated with the brand All over a year of a year Customers provide discount coupons.
Celebrate a milestone: Crocs wishes customers that everything is smooth in the anniversary of their email lists. Photo source: Fashion Note
Birthday/Anniversary Email: If you store the birth date or anniversary date of your customer, send them to them on their birthday. Email (attached ) is a good excuse for greeting.
This may also prompt customers to talk about your brand with their social groups.
Happy birthday from Facebook! Image source: Email
Recommended email:
Like the comments, it is recommended to help Potential customers understand People [ 123] The satisfaction of the products you purchased,
to inspire them to buy.
Customers do not need to read the detailed paragraphs of each project, but instead check the recommendations of the project itself and the customers who guarantee it. Recommended is another powerful form of social proof. Image source: Vertical response Password reset email: We all have dozens of online accounts, and it is easy to forget the password.
The user’s request is triggered, and the password reset the email has the highest opening rate and click rate (the reason is obvious!).
Spend some attention to the copy -this is a simple way to make the subscriber smile on the face of the subscriber.
We like this
Email how to use a humorous image based on their products (wine) and reassuring copy in their \”password reset\” email.
For customers, this is not the most exciting heartAt all times, but a good design and humorous email copy can make the reset password less ordinary.Image source: ReallyGoodemails
E -mail marketing will help you come into contact with customers E -commerce means purchasing and delivered to the product at the door of the house.Restrictions on regional boundaries.
Email marketing can help you contact customers from all over the world so that they can cultivate and attract them when they understand your brand and products -and are expected to turn them into lifelong customers. Share your prompts and experiences in the comments below, or you think it is a good brand in e -mail marketing!
