You know that content marketing is a valuable way for development business, but you are uncertain Write what or how to create the content that truly connects to the reader. Or you are worried that you will not write well enough.
You don’t have to be the winner of the Pulze Award -you just need to know how to choose the correct theme and turn them into something that is helpful to your target audience. Focus on solving readers’ questions and answer questions in a clear and concise language. Don’t be too complicated.
Creating a useful business blog requires answering four questions:
How to choose the theme?
How long should I release it?
What format should I use?
How do I write blog articles?
Let’s introduce one by one.
How to choose the topic that helps customers?
First, you need to understand the content of customer care and online search. Then you can have a wide -minded theme. Although they may not be directly related to your business, it will be interesting and helpful for your target audience.
If you sell women’s shoes, you can write down how to keep your feet comfortable while traveling Essence If you provide web design services, consider posts about digital marketing, because the same customers will benefit from these two themes.
The topic list should be developed:
Pay attention to the customer’s complaints and feedback.
Pay close attention to the comments.
Use tools such as Google Keyword Planner and Ubersuggest to study common search keywords, and combines the topics related to these terms.
Analyze each product of you and outline each possible problem with each product.
Read the content written by your competitors.
Focus on
Each post covers a theme
. It is best to provide more details about one thing, not some details about many things. In an hour of concentrated brainstorming and research, you can propose dozens of blog articles themes.
How long should I release it?
The more the better! If you can write an article every day, you should. But few companies have time or money to publish every day, so there is a more useful strategy here: No matter what you are doing now, do more.
Promise to write one month. If you write an article every month, write two. If you are determined to get the results as soon as possible, it is best to four times a month. In order to make blogs easy to manage, please try to write posts in batches instead of decentralized work. Don’t write an article every week. Instead, write four at the same time in the writing area, and then arrange them to be released within one month. Then you can spend the rest of the time on other tasks.
What kind of post formula should I use?
All your posts should not look the same; diversity is more interesting and will allow readers to continue reading. Here are some common format options:
List post
List of posts consisting of the list. They are easy to browse, making readers curious to know more information, and people like to share them. Examples include:
\”Six solutions to organize garage\”
\”Ten methods to save money in the next car\”
\”Traveling abroad 15 Tips \”
Operation method post
The operating guide provides practical answers in the form of a guide. These usually guide readers to complete the steps required for the realization of the goals in the digital order.
This article is a guideline article, promising to teach you how to write content. But we can format it into a list of \”Four Secrets of Writing Blog Articles for Online Stores\”. The rest of the information will be similar, but for readers, it will feel different. Question post
These questions ask questions in the title and imply that you will answer:
\”Are there too many people from you from you Uttle in the email list? \”This means a solution to reduce the cancellation of the subscription number.
\”Are you worried about paying too much for life insurance?\” This will show you how to save money in insurance.
Question post is directly related to the problem of your target audience, and highlights theirSpecific needs.
Promise post
This kind of post directly promised to bring benefits to readers. The first three types indirectly made such promises. But the promised posts are directly presented: \”Learn the secret muscle exercise skills of elite bodybuilders.\”
Generally, these posts use verbs such as \”learning\” to make commitments.
How do I write a blog post? Once you determine the theme and format, it is relatively simple to create a post, even if you don’t think you are a writer. Remember, you are writing your familiar themes. You are an expert. This is your business. You know how your products and services help people solve the problem.
Remember: each article adheres to a theme and helps!
This is a fast six -step writing guide:
1. Study
Even if you are an expert, you should still search for other information. Others may make a point of view or the idea you didn’t expect. To verify or confirm the facts by linking your website to find them. This is not just polite. It affects SEO.
2. Plan a fast outline
This should not take more than a few minutes to make -no one will score you!
Establish your outline according to your post format. For list posts, your outline does not require more than one sentence of each project. Regarding other types of posts, write down your main point of view, and consider whether the reader can follow your ideas if there is only an outline.
3. Write a draft -including a small title The subtitle decompose your text and summarize the main points in order to read. They also provide positions in inserting keywords, which have more SEO value than in paragraph texts in the title. How long is your blog post? There is no \”correct\” length for each article -this depends on your industry, audience and theme. Thoroughly covering information instead of every detail.
4. Write the title
Your title should contain some seductive content, which is useful and operable. The goal is to create a
difficult to click
Title.
Photo https://designmodo.com/
There are several fascinating examples here: 7 need to need in 7 needs Regularly clean bacterial hotspots -the title of this list of posts accurately tell readers how much bacteria hot spots are and causing curiosity.
Is it good for you? The benefits of playing during the day -this title directly raises a common question and explains how they will answer in the post. Guide to the guidance: example, tutorial and technique -this title allows customers to know which operary items contain -examples, tutorials and skills.
How much caffeine does coffee and coffee contain? (Tip: This is not what you think) -This title not only raises a question, but also includes a small trailer to stimulate people’s click.
Facts still myth: Will concerts affect plant growth? – Ask a conspiracy whether something is fact or myth, so that readers want to find the answer.
5. Add pictures
Image decomposition text and help people visualize the content they are reading. They can also add a sense of humor or teach some things in different ways.
You can design your own image, chart or graph Image website. (As long as you make sure you have a legitimate right to use them for commercial use!) Zapier provides a wonderful list containing 20 free picture resources.
6. Complete the post and publish It is important to rest before editing the post. Write down the first draft and leave for a few hours. When you return to the editor’s post, you will see your writing more objectively and find more errors. When reading articles, please insert a few more keywords as appropriate. But please always focus on clarity, readability, and common spelling errors.
Start the production content
It takes some time to study ideas, rather than focusing on perfection. Through continuous efforts, your work in content marketing will be rewarded in the next few years. You will attract more visitors and show your professional knowledge. Starting is the hardest part, so … start!
How long should I release it? 
