Food is not only food, but also an experience. The word \”gourmet\” began to become popular on Google in 2004. Within twenty years, food is everywhere. People like to talk about food, watch food videos, take pictures of food, and understand food. No wonder the American online grocery market is the fastest -growing e -commerce product category.
It is also crowded. How do you compete in that market and share your favorite food with those who want to eat?
Let your brand stand out
In order to sell your food well, you need to know what it is different. Is it a product you can’t find anywhere else? Does it take for a few days to make? Do you use all natural ingredients? Is the percentage of each purchase for charity?
照片https://lospalos.com.au/
有很多地方可以买到椰子油，但Lospalos 之所以脱颖而出，是因为它Dedicated to supporting women in developing countries, providing self -sufficient farmers with a way to make money from coconut. On their signs and packaging, they also emphasized that their coconut oil is raw, unparalleled, cold and organic.
If your food is solved, please make sure you are clear in your website and marketing work. at this point. Speak directly from the customer’s needs: Does our products meet specific dietary requirements, put all their snacks in a box, so that they don’t have to go to the store or meet each of their desire? Be creative!
Write a description of people desire your food
If the customer can’t taste it, how do you make them long for your food? The description makes the taste and texture lifelike.
Resort to the senses and achieve specific. Instead, it is a common \”delicious\” or \”delicious\”, using words such as \”smoke\”, \”soil\” or \”enthusiasm\” to express specific tastes.
Photo https://track7brewing.com/ # 123] Beer is one of the most complicated flavor features, but Track 7 Brewing meets the challenge. For their Bee Line Honey Blonde Ale, they wrote:
\”The wine is crispy, reminiscent Different, and the addition of wild flower honey in the Sacramento area makes Bee Line have a dry taste. Germany and Czech beer flowers make the taste more perfect. Taste. If you are looking for a summer beer that is easy to drink, Bee Line should be your first choice. \”
They described all aspects of the flavor of beer, from beginning to end, and even told customers to enjoy it to enjoy it. best time.
How spicy your products are? Is it chewy or crispy? What does the taste remind you?
Photo https://laffinage.co.uk/9
l \u0026#39; Affinal du fromage compares each kind of cheese, familiar flavors, and familiar flavors. I wrote: \”This is a strong cheese, which has a strong taste, with sweetness and butter flavor. It has small crystals, providing satisfactory squeak and addictive creamy candy.\”
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It must be creative and described -it will make everything different! Learn more information about writing valid product descriptions.
Take high -quality photos
The picture is as important as description. They show color, texture, size, and shape -we first eat with our eyes.
You may choose to hire professional photographers, but you can also use your camera or smartphone to take exquisite photos. Make sure your food clearly becomes the focus of the picture. Capture various angles and highlight any special features. Use a tripod -or just put your phone on a bunch of books -to ensure that the image is clear and unscrupulous.
Photo https://thegoodbatch.com/
Packaging, if it is unique. The Good Batch breaks their oat chocolate biscuits to better show their crispy texture and add photos of their brand packaging. Each picture is clear and has a neutral background to ensure that cookies are stars.
Lighting is another important consideration, usually the biggest difference between high -quality and low -quality images. Shoot near the window to use natural light or consider purchasing affordable light boxes. You can even create your own!
Learn more information about taking product photos.
Concern content
High -quality blog articles should constitute the basis of most of your marketing work. They are not only important for search engine optimization, but you can also reuse their content for email marketing, social media and digital advertisements. In addition, it has a long way to go in establishing your knowledge and authority.
Consider topics related to customer needs and answer their questions. You may write:
How to integrate your food into the new recipe
Gift list (including your product)
Behind the scenes to understand your team Or cooking process
Customers who like your products
Use food to improve health
Photo https: //www.molhosabia. com.br Don’t just focus on your business; talk about related topics at will. SABIA writes not only their hot sauce -their blog articles include cooking skills, myths, recipes, history and interesting facts.
Read more information about how to choose a valid blog post theme.
Create an effective common question answer page
Website owners are often stunned on common problem pages, but they are an important aspect of marketing, especially in food. Not only can they answer the customer’s urgent questions, but they can also help shoppers are more confident in your products and delivery capabilities.
Because customers consume your products, nutritional components, allergies notifications and storage procedures are very important. You may also want to explain how to keep food cold (or hot), delivery time, sources of composition, and other questions you usually receive from customers or social media during transportation.
Photo https://www.greenNDInnertable.co.nz/ turbone Delivery time to diet restrictions and packaging materialsQuestion. Clear and easy to find information can increase customer loyalty and satisfaction.
Detailed understanding how to design excellent common questions answering pages. Following up by email marketing Email marketing is a powerful tool for contacting customers and encouraging repeated sales. It is customized, so you can contact specific people according to their order history, population statistics and behavior, and it usually brings more participation than other marketing strategies. Here are several methods to contact the shoppers through emails:
The abandoned shopping cart email. Add to your website to add a product to your website to restore the reminder of customers who have a potential sales loss.
Transaction email. Customized customers received emails after purchasing to encourage additional purchases.
Email communication. To keep the shopper sober through the company’s update, sales announcement and useful prompts or blog posts.
Reminder and suggestion. If you sell the products that people need, please send reminders to remind you that it is time to buy again, or recommend the product according to their previous orders.
The WOOCOMMERCE market provides various extensions to help you get started, from integration with popular tools to built -in automation. Do you need some inspiration? Check some of our favorite creative email communication.
Contact your audience on social media Honestly: People like it Food photos. They took them away, shared them, and poured down through their social media. The existence of social media is the key to food companies -that is where your customers have spent time. Instagram and Pinterest are a good starting point. 52% of Pinterest users are looking for food and drinks, and the content of food enthusiasts consumes four times that of ordinary Instagram users.
Photo https://imresgranola.no/
Share the wonderful photos of your food, especially in action. You may want to show customer recommendation, recipes, kitchen glances, team members and interesting facts. Imres Granola has released various announcements, fascinating videos, activities, and recipes to provide fascinating suggestions, but it will not feel too popular.
How do you present your content in front of the right person? Try these tips: Find the theme label combination suitable for the target audience. Hootsuite provides a good guide for the Instagram theme label, and TailWind will guide you to use the Pinterest theme tag. Use the game to attract attention. You may give people products, gift cards, or experience in exchange for your posts that you like and/or share your posts. Check this resource and understand all the information about social media competitions you need to understand.
Contact those who may like your products, and provide them with free products or compensate them when they share your brand. Understand how to get in touch with appropriate influences.
Consider paid advertisements. The redirection to the advertisement is particularly effective because they are specifically visiting people who have visited your website or have participated in your brand online.
Social media is also an excellent opportunity to share your blog articles and let people know your company. Learn how to transform your new social media followers into sales.
Consider the face -to -face activities or samples
The best way is to taste. Find food incidents that occur in your city or state and study the requirements of becoming a supplier. Although most of them will involve early investment, this is an excellent opportunity to sell products and increase brand awareness in person. If possible, please list your food sample so that people can try before buying. Ensure directly with customers and distribute leaflets or business cards on your website and more information to encourage repeated sales. Many local grocery stores, coffee shops and other suppliers also allow you to provide free samples at their location. All you need to do is ask! Share experience
For people around the world, food is not just food -it is cultural pride, family memory, secret recipe and community participation. Marketing food is not only a sales product, but also sharing experience and inviting people to use it as part of life. Express your own enthusiasm, people will not only respect it, they will want to be part of them, invite your products to their own traditions and memories.
Looking for a suitable marketing tool? They can all be in wFound on the WOOCOMMERCE market.
照片https://lospalos.com.au/
Beer is one of the most complicated flavor features, but Track 7 Brewing meets the challenge. For their Bee Line Honey Blonde Ale, they wrote:
