There are many ways to help customers find your business online, but many of them need you to bear it Financial expenses. Fortunately, content marketing provides a lower cost alternative for paid advertising. It makes the competitive environment democratic: If you are willing and can invest in work, you will succeed even if you do not have a lot of financial resources.
Let us define what is content marketing, and then explore three ways to attract ideal customers.
What is content marketing?
The core of the content marketing is to solve the problem.
Your target customer has questions or questions, and they are looking for answers. You provide products or services to solve their problems. If you provide them with valuable and timely information about their problems, they are more likely to choose your product as their solution. The information you give them is content marketing.
There are many forms of content marketing, including:
Blog article
Tutorial
Network Symposium
e -book , Guide and List
White Paper
Special Report
Figure
Video
No matter what the format, the goal is The same: provide solutions, answers and clarity for potential customers.
The following are three methods for developing online stores through content marketing: 123] 1. Attract potential customers
If there is no post or tutorial, your website depends on the product page. But not everyone knows that they need your product, or it even exists. People don’t go to Google to search for products; they look for answers. This is one of the reasons for content marketing and search engine optimization.
Suppose your online business is relatively new, and a friend asked if you have liability insurance. You ask why you need liability insurance. Your friend just answered, \”Because every company has it.\” This is not very helpful! So what will you do? You searched \”why companies need responsibility insurance.\” You are asking a question, not looking for the \”best liability insurance company\”. You are not ready to buy insurance, but your problem is the event that may eventually cause purchase.If the information you find makes you confident that you need liability insurance, your next step will be looking for insurance providers.
Blog articles from some insurance companies can answer this question, while other companies do not. Which companies will appear in the search results? This is the way content marketing attracts potential customers.
Actual operation: Online store with effective e -commerce content marketing
Winter for the dog owner for the dog owner in winter It may be difficult. It is not fun to take your dog out for a walk when it rains, so you just stay inside to keep warm. The problem is that your dog needs to exercise. So you may search, \”How can I keep my dog \u200b\u200bactive in winter?\”
2 Hounds Design to sell dog bands, collars and related products. Come to help your dog active in the cold month.
Photo https://www.2houndsdesign.com/
When you find the answer to the question on the 2 houses design website, you may still pay back Will look for available products. If your furry friends need a new belt or collar, you will buy it.
If there is no article, will you find this website? Unlikely. 2. Cultivate clues
You can perform one of the following two operations for new potential customers:
1) Sell them immediately
2) Collecting their contact information and starting to cultivate them The second choice is suitable for potential customers who may not be ready to buy but hope to know your products and services at any time. If you provide them with valuable content -e -book or free guide -they will be happy to hand over their email address or follow you on social media.
Your potential customers are now contacts, as long as they stay in your email list, you can follow them now. When you continue to make new content (blog articles, videos, PDFs, information charts, network seminars), send it to your email list and publish to your social media account.
Through continuously providing the content of solving and answering questions, people start to look atBelieve that you are a source of valuable information. When they are ready to buy, they choose you.
3. Convert potential customers into buyers
] According to the problem you want to solve, some content can directly sell solutions and link to the corresponding product page at the same time. It solves the problem by sales, and it is recommended that readers can use specific items to invite people to participate in their bride party.
But you can still convert readers into customers through blog articles that have nothing to do with your product.
Gorilla Printing, a large -scale printing company headquartered in New York, wrote a blog post, saying
explained the working principle of large printing. They showed several examples and provided detailed information about the process. If you turn to this page, you will notice a chatbot in the corner. Readers may have other questions, they can ask questions directly on the post without having to navigate other places.
Photo https://gorillaprinting.com/\u003d3]
Gorilla Printing uses content marketing to attract potential customers, and then provide other ways to interact with them. In the blog post, and it must be close to the end, you should always give readers a measure to take the next step. At least, you should provide them with a way to contact you -such as a chatbot or a link to your contact page -or free to provide them in exchange for their emails. Although this may not lead to immediately sales, continuing to attract potential customers will increase their opportunity to become paid customers.
Is it easy to e -commerce content marketing?
Yes and not. Although you need to provide accurate and authentic information, you don’t need to write a prize article every week to achieve your goals.
However, you really need to publish the content. For many people, this is the hardest part. Some sporadic blog articles are unlikely to have a significant impact on your website traffic. Formulate a plan to publish a certain number of blog articles within a given time -maybe a article is published every two weeks.
Write down your enthusiastic theme and the topic you can related to your business. Listen to customers’ opinions and write down the most common questions they have raised. Then, answer them in writing.
explained the working principle of large printing. They showed several examples and provided detailed information about the process. If you turn to this page, you will notice a chatbot in the corner. Readers may have other questions, they can ask questions directly on the post without having to navigate other places.