\”I don’t want to automate customer service, I hate not talking to real people.\”
\”I don’t want to automate the email, they will lose their personal feelings.\” [123 ]
\”I will not automate these performance processes, I want to ensure that they are accurate.\”
Many times, we will equal automation with the call menu- \”If you want to let you want I repeat these options, please press 4 … \” – as a customer, this may be frustrating. But automation is not necessarily synonymous with low quality and non -humanization. This is an investment: automation part of business is a way to attract attention, so you can focus on other parts of the company.
As a business owner, the time you use your time on innovation or high -impact tasks to help you use time to improve and grow. Most merchants need to focus on niche markets or USPs to compete in e -commerce and build brands around them to make them different. Automation of low priority tasks means that you and the person you work for you can spend time on things that really help you compete.
as a store administrator (or a developer who helped the store administrator!) There are several automated opportunities It is necessary to consider, and some strategies to discover these opportunities.
Determine the content to be automated
Due to the countless decisions and completion tasks you made in a day, it is difficult to determine which tasks are suitable for automation. However, spending a week to retain a \”working log\” for yourself may be a good way to show the store area where you can automate. What tasks you have done and spend time on each task, and then how important you like this task based on (A), and (b) this task is It’s not how important it is for you), and give them 1-10 commercial). The goal here is to find the tasks that you spend a lot of time and have little influence (and reward points that do not like these tasks!)
Such tasks are the main candidates for investment automation. Automation may take time or money to establish, but the goal is to create an automated workflow. These workflows will start recovering costs by saving time in a few months. I think so:
(I spent a week of hour x X to 8 weeks x ~ 8 weeks) \u0026 gt; (the cost of automation task)?
(Assuming your hourly salary as the owner is at least $ 100)
If so, I should immediately automate as much as possible.
As a developer, if your customers are not keen to retain the log, you can try to find these things through some targeted problems in the discovery process:
Every you are every time you are What are the five stores with the most weekly management tasks?
\u0026 gt;
Try to understand where the time spent every day.
In terms of sales or customer satisfaction, what are the three most influential things you spend? \u0026 gt; Understand the fields we want to buy.
What are the least or the least \”interesting\” things you spend? \u0026 gt; This helps us start building a list of potential \”quality of life\”.
What steps do you take when you get new inventory? How do you follow the stock when you leave the store? What steps do you take from order to leave your store/warehouse? \u0026 gt;
Looking for the manual part of these processes we might simplify.
How to contact customers after -sales? What email do you send, or what other marketing activities do you do? \u0026 gt; See how much time has been invested here. It seems that there is no time to spend on marketing. Even small automation can bring great income differences.
Product settings and management If the inventory continues to turn on or the product is constantly updated, the setting and management product may take a lot of time. According to the product type you sell, considering that inventory update is not a task to determine success or failure, its impact is often small. Therefore, product management is an ideal choice for automation.
Product settings and updates can usually be used to use CSV import of product data to achieve semi These data are directly introverted in Woocommerce. If you receive the CSV report received the inventory from the manufacturer, you can adjust the format of this file and directly import the new inventory into the WOOCOmmerce, without manually updating each product record. In order to take a step further, consider using the WP All Import for regular import, it allows you to synchronize the inventory with the import files from external services to fully automate inventory, price or other products.
What should I do if it is out of stock now?
You can automatically notify the inventory or out of stock directly in the Woocommerce settings to ensure that you know when you should re -order.
Do you want to automate the entire re -order process? If your manufacturer can order new inventory in programming, consider using a custom plug -in connected to the \”Woocommerce_low_Stock_notification\”, send new inventory requests to your manufacturer in the format.
Finally, how to promote your product?
If you put advertisements through Google ADS, consider using Google Product Feed expansion programs to automatically push your product data to Google to set product advertisements. If you want to promote sales, consider arranging sales in Woocommerce (even through product import!), And then use tools such as buffer to arrange social media activities. New posts in the buffer
Browse and shopping
Customer experience is often an unwilling to automate. They are worried that the interpersonal connection between the store and the customers will be lost, and this connection is essential for establishing loyalty and repeated purchases.
However, the automation part of the shopping and communication experience is
to help your customers often bring more positive interaction, better store view and more sales, which Customers are win -win.
When the customer arrives at your store, you can seek automation customer message, so as They provide information about shopping experience.
HELLOBAR and other tools can notify customers to preferentially preferential or sold, or let them understand transportation policies and delivery time. Plugles such as shopping cart notifications can display more dynamic messages. For example, how much you need to add to the shopping cart to get free delivery, or when you order for your order to ship the next day (help you improve the average order order for your average order value).
Plugles such as shopping cart notifications can display more dynamic messages (and drive value of the driver) When customers shop, they often do not checkout without checkout. Leave items in the case. You can seek automatic sending Shopping car to restore emails to save some sales.
Although many merchants initially believed that automatic email was objective, they were indeed effective in terms of sales. Mailchimp pointed out that \”the automation system aimed at selling more things [generate] The order volume of each recipient is almost 16 times that of conventional batch emails.\” Kissmetrics also supports this, and pointed out: \”In the use of email automation In the company, 77% of the conversion rate has increased. \”
For merchants who specialize You only need to start your first abandoned shopping cart advertising series to restore emails to increase revenue by 15-20% (you can start using free accounts in a few minutes!). Finally, what about the end of the shopping experience? When the customer registered account or subscribes to the email list,
Welcome e -mail is useful for automation.
Welcome to email to make customers more likely to read the future emails of your brand to ensure that you can use future emails for effective marketing and sales. Order management and performance For small businesses, order performance is often a quicksand pits, because they often pack and perform orders themselves when they are open at the store. Unless you have a super detailed customized \”boxing\” experience is the core of your brand, you should consider how to reduce the steps of providing packages to customers. If you have sold through Amazon and your product is priced at more than $ 15-20, you can consider using
Amazon logistics to ware and transport your products.
You will pay the storage items, selecting and packaging orders, and the cost of transportation (the cost of each item may exceed $ 10), but Amazon will handle the entire performance process for you, from selecting inventory to delivery to customers to track information information Essence The Woocommerce store can even use the Amazon FBA expansion program to fully automate the process. When the product is marked as the FBA, it will automatically push the new order to Amazon.
If you want to use a similar workflow, you can directly directly from the supplier or manufacturer
Delivery so that they can send an order to your customers on behalf of you. Customer / Order CSV Export plug -in or Dropshipping plug -in can help you automatically export these orders to Dropshippers to simplify this process.
Finally, if you don’t want to use Amazon, or you can’t choose direct sales, there are other options to automatically complete part or all orders: If you need (or want) to transport items yourself, you can consider automatically
printing and transporting labels.
If you use integration to obtain the real -time rate of transportation providers, you can usually print the transportation label automatically! This can be more easily sent out of the door. Woocommerce Services is a good choice, or you can also consider combining Google Cloud Print with Zapier. You can further linked the performance with inventory management, and use services such as Shipstation to help automated inventory management, picking list printing, and label printing of each order.
Or, you can use services such as Shipwire to make the concept vividly, completely outsourcing the inventory and performance -you send the goods to their warehouse, and your The order is directed to them (shipwire extension can be completed automatically!), And then they handle picking orders and transport items for your customers.
After -sales communication
So now we have introduced settings, customer shopping, accepting orders and performance orders -what is the retention strategy of your store? Looking back at 40%of the revenue of e -commerce stores, the automation retention strategy helps to grow and additional income.
After the automatic purchase of the automatic purchase gives you the opportunity Collect product reviews for your store as a social certificate (promote more purchase). Your store can benefit from sending a variety of types of purchases:
Review request to encourage customers to leave feedback or provide product reviews for your store.
Sell emails to let customers understand new products or special products. These can even include discounts that are repeated. Educational email can be availableHelp customers make full use of your products.
Win the return email of the customer who has not been purchased for a period of time
If you use JILT to give up the restoration of emails, you can also you can also use it Use it to follow up after buying. Otherwise, you can consider using your selected email marketing tools (such as Mailchimp) to manually set the workflow.
Other automation and tools
Finally, there are other miscellaneous tasks and workflows that can be simplified or fully automated in your store. Here are some of my favorite automation I use every day:
Accounting ——I like to use Zapier as much as possible.
For example, you can accept Wooocommerce orders, use WooCommerce Zapier extension, and send these orders to QuickBooks Online in order to automatically update accounting records.
Speaking of Zapier, I think a very clever way is to send a handwriting card for all new orders in Woocommerce.
You can see that I think
Zapier is great -you can do some other things: add the order to the electronic table, export them to the XERO invoice, add the customer to the hubspot contact ( It helps to follow up with high -priced projects!), Add customers to the email list, issue notifications in SLACK, and various interesting automation functions to help you simplify your daily work.
I also like to use the workflow in HELP Scout to automate. Once more than one person participates in the team, customer service becomes very difficult. Therefore, using Help Scout is a good way to organize dialogue. Workflows can send automatic response, automatic marking customers, automatic allocation dialogue, and so on. Of course, there are many other automation that can make your life easier. What automation do you like or have you already started to use?
your customers often bring more positive interaction, better store view and more sales, which Customers are win -win.
completely outsourcing the inventory and performance -you send the goods to their warehouse, and your The order is directed to them (shipwire extension can be completed automatically!), And then they handle picking orders and transport items for your customers. 