Therefore, you have invested time, energy and efforts to bring new customers to your store. The next check box on the list of things to do? Bring these customers back again.
RJMETRICS’s research on e -commerce purchases found that about 32% of the first buyers will buy it again. This may not look much, but listen to this: Indeed Customers who purchase the second purchase are more likely to return one third, then the fourth time, according to this type, to increase the scale: the increasing scale:
The more the number of times the number of customers buy, the more likely they will continue to buy from you. (Figure source: RJMETRICS)
Just bring the customer back once, you are more likely to list them as the most loyal shoppers. But how do you start building the loyalty of \”I will only shop with you\”?
One of the best ways to establish long -term loyalty is to use intelligent pricing strategies . We are not talking about providing coupons uninterrupted -we are talking about shopping users who have always chosen your store, or provide discounts that they cannot find anywhere.
Let us explore some strategies, you can try to attract these first shoppers again and again, Essence
The first strategy of attempt: promise rewards after they buy
So far, you may have seen many new customers. Get strategy. You may even be informed that you want to trial coupons or discounts for new customers. Especially this strategy is a bit short -when the returning guest realizes that they cannot get the same discount, or even the same coupon, they may feel despised.
Instead of providing discounts for the first order of new customers, it is better to try to attract them with the first purchase reward . For example, you can promote the coupon code of the next order of the next order after the purchase is completed, instead of providing an order discount of $ 5.
Even if it cannot provide instant satisfaction, the second proposal is better than the first, because:
It will bring back your customers for a second order (Especially if you use itThe quotation after purchasing is very attractive), and
It does not have to be limited to a new customer , which makes you look Very great , whether it is the first shopper, whether it is the initial shopper Still consider the customers who have made the second and third waiting orders.
If the shopker knows
You are willing to reward them, They will be more willing to be loyal to your store. It is good to be satisfied in real time, but it will not last long, and customers know this.
Instant satisfaction is good, but the loyalty plan and reward More welcomed by customers.
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I want to try this strategy through woocommerce? A choice: Use smart coupons to quickly generate unique coupon codes in batches, and use our Mailchimp to integrate emails triggered to customers after the customer completes the purchase (including their coupon code). Read more information about MailChimp automation here to start using.
Customers who buy multiple purchases or other interested activities
Speaking of rewards, shoppers like to get recognition because they come back, buy again or spend a specific amount. Even a little recognition can play a great role: my sister is fascinated by the Cartwheel application using Target, because if you save more money than a friend, you will get (virtual!) Essence and in the ranking list and in the ranking list Ranking.
This may look stupid -when you only save 46 cents of socks and complain When obtaining the badge, it is true -but Cartwheel is another pricing strategy that stimulates loyalty Perfect example . In this case, Target customers must find discounted products, and then scan the strip code at the checkout to save. If they do not use Cartwheel at the checkout, they will not save. But if they do this, they will feel that TARGET is rewarding them as smart shoppers.
Fairly, the preservation really feels good. Even if it is just a pair of socks. (Picture source: wheel)
I personally understand Cartwheel’s savings, badges and rankings mechanisms
3] My sister (and other family members) is even more loyal to Target. But this is a big brand with a lot of marketing driving force behind it, so you may want to know how to copy it for your own store. A effective question!
Like Target, your goal should be to allow your customers Together with you . If you meet the following conditions, your pricing can reflect this:
The reward purchased a specific number of customers from you -for example, someone placed a order 5 to you 5 orders to you Later, you can put them in a group, all products can enjoy 10% discount, or regularly send them special coupons
to re -order the same product over and over again Shopper offers discounts -Sold consumables such as coffee or cosmetics? Why not reduce prices for customers who buy the same product from the same product from you?
… or if these shoppers switch to subscription, you can provide discounts – \”We noticed that you have purchased our Mocha barbecue five times now. If you change it to press Subscribe to the month, we will send you the first package for free. \”
Reduce the price of special customer base -Many stores provide soldiers/veterans discounts, but you can try to provide teachers with providing teachers The 20% discount provides 10% discount for customers who places more than 5 times in the same year, and so on
Many of the ideas depend on in WooCommerce. Create pricing rules for these characters. We recommend using dynamic pricing to complete this work -check here.
In the final analysis, it does not always save customers’ loyalty. Sometimes this is when they go to the store
feel -If you can make them feel happy, then you go on the right track. Considering only member pricing If you buy grocery from local stores, you are likely to have or know their membership card. These cartoons are usually free, but with them, you can get special offers that members cannot enjoy.
The grocery store uses these membership cards to increase customer loyalty. If your things are used up, you
can
go to the gas station or closer the store … but butWith your card, it will definitely be cheaper in the grocery store, right? Aha .
The same psychology- \”Since I have to save money in my usual place, why do I have to go elsewhere?\” – You can also provide it online.
With WooCommerce membership qualifications, you can allow customers to register for free (or pay for) membership plans in your store, and then expand special pricing to these members
. Just install the expansion program, create your membership options, adjust your product pricing, and you can start using it.
Adjusting your product price, but only limited to your members. This is a way for your customers to choose your store in the competition.
Some more creative pricing strategies that are more creative only need to be considered: Which products are regularly changed to have members’ exclusive discounts or lower prices [123 ], This can add some durability to the existing members. If non -members are interested in one of the products, they are more likely to register
Create different membership levels and increase with the level of levels. Increase discount -Am, bronze members may get 5% discount of all products, silver members may get 10% discount, gold members may get 15% discount
as members as members The savings of \”unlocking\” additional products when changing the level
-Bolly that bronze members can only upgrade to silver after two ordering, and only at this point can they save the cute coffee beans every month [123 123 [123 ]
Member qualifications are not suitable for each store, but for some people, they can prove that they are an excellent way to stimulate loyalty … and a lot of repeated purchases.
Automatically provides a more favorable price We have mentioned How to use dynamic pricing expansion to provide discounts with customers with specific characters in Woocommerce. But this requires some settings and manually transfer the customer to different roles, you may be looking for something that is not too time -consuming.
Don’t worry: Dynamic pricing has a lot of automatic startup options. In fact, you can use the same extension procedure to provide them with more favorable product prices based on the current purchase behavior of the customer
.
Dynamic pricing provides you with oneThe way to reward shoppers make a wise purchase decision -and this is automatic, which means that once you set it, you don’t have to move your fingers. Assuming that you operate a store, customers may buy a variety of products in the same category, such as cosmetics. If the shopper buys 5 or more lipsticks at a time (that is, the same category), a choice you can choose is to automatically discount them for their orders.
Another option can discount different types of products according to specific products purchased. For example, if a customer purchases a laptop, you can automatically discount the price of the protective cover or protective cover by 20%. BAM, instant savings.
These pricing models encourage customers to buy greater purchases,
can also increase the loyalty of shopping users to your store
. If the customer can buy laptop skin from you with 20% discount, why do they go to other places to buy it? If they can’t get order discounts, why do they buy lipstick in batches elsewhere?
The impact of pricing is far more than the first purchase When you build your store and decide how to pricing for your product, you may focus on the initial sales. It’s time to change your way of thinking and focus on pricing strategy , and transform the customers behind these sales to loyal customers who return again and again .
We hope these prompts provide you with some ideas about your own store. Try to tell us how progress is, we want to hear your successful story.
Do you have any questions or opinions on us? Post a comment below, we will reply as soon as possible.
Recommended reading:
Creative pricing strategy will promote your sales
How to identify and encourage customers in the journey of customers The ceremony How to get more product reviews (and why they are important)
Create different membership levels and increase with the level of levels. Increase discount
