Without your client, your store will have nowhere to go. They decided which products to sell, how much money did you make, and how successful you will eventually achieve.
If you want to make your store more successful -and make more money -you should start considering establishing a relationship. Establishing and cultivating lasting relationships can bring higher sales, better shoppers satisfaction, and more loyal customers .
Let’s take a look at several methods you can start to build a solid customer relationship. We will also explain how these connections will benefit you for a long time, even if the product you sell will only buy it once and want to never buy it again.
Why the establishment of a long -term relationship is worthwhile
When you are selling online, it is not the case to increase the income of store income. Rarely. After all, this determines whether you sink or swim.
However, if you only pay attention to for the first sales -collect income, and then turn to the next customer -then you will miss a huge opportunity. This is because it is unlikely to rebound from your store, and it is more likely to buy products that have been added to the shopping cart, and will significantly increase your income over time .
The participation of the returned guests is higher, the purchase frequency is higher -they The loyalty will only increase over time. (Photo source: Business inside)
A study found that on average, new shoppers add the products to their shopping carts in about 7.6% of access. However, the possibility of buying a buyer is twice the possibility of buying,
14.8% people add the product to the shopping cart. The conversion rate of returning guests almost turned over, making them more likely to continue to buy.
Of course, this does not mean that you should stop trying to get new customers. But it
does shows that bringing old customers back to your store is very beneficial . This is just from the perspective of income -think about what it can do for your marketing.
If you want to bring these customers back reliably, you need to find a way to build a relationship with them. There are some tips here, you can use it to do this.
The first prompt: Whether you send an electricitySub -mail or multiple emails, you must strengthen your purchase after purchasing
Email is usually \”talking\” for those who have transformed from a shopper to paid customers for the first time. They know you from the message you sent after purchasing, when the product has been shipped, or when answering questions they need to answer.
The first contact may leave a bad impression of new customers. Impression
. If your email is universal and lacks useful information, or if you need to answer questions for a long time or deal with returns, then this impression is more likely to make mistakes in \”bad\”.
View all emails you sent to them after purchasing the goods from the customer
. Are they help? Do they do well in conveying a core information? Can customers use them to return to your store easily, or find ways to ask them?
You should also consider automatic follow -up emails sent to customers after the customer order arrives. These emails may just ask \”Is everything good?\” Or they may provide prompts to better use your product. This is another way to keep dialogue between you and your customers
… and may allow them to be interested in your business for a long time.
For more suggestions on this topic, please check this post about the automated rules of using Mailchimp to create an excellent email after purchasing.
Create the way to follow up and let them come back Email is not you and and The only way to communicate with customers -nor is it the only opportunity for you to communicate with them
.
Let customers return to your store sometimes means reminding them . It is true that for certain products or services, you will find that customers will find you when they need you -or better, if you provide subscriptions, they will automatically return to you Push lightly.
\”Hush -hey -remember me?\” Sometimes, you need a little bit to make your customers come back again.
Find an opportunity to follow up your old customers, for example:
Regular social media participation , for example, in new products Publish a tweet when arriving at the goods, posting customer order photos on Instagram, etc.
For the existing customers’ Facebook ads
-Ad the use of Facebook for re -marketing is usually more affordable than other forms of advertisements, and Facebook’s advanced settings allow you to create high -degree activities, only for customers you choose [ 123] Face -to -face opportunities
(if related), from selling your products in a local store to sending physical emails, to the popular trade exhibitions you know that your customers will appear Booth (which is a good idea for B2B companies!)
Advanced email activities for existing customers with specific behaviors
-For example, buying 11 months ago has one year for one year. Customers in the warranty period may receive an email that provides an extended warranty period, or the customer who does not purchase
or at 8-12 may receive a specific \”see a look at the month Is there any new \”Re -participation information
You will stay in the minds of existing customers through a small\” promotion \”… You will be the first person they think of.
You need to remind one sentence:
Follow too much is It may In particular, if the product you sell lasts for a long time or does not buy it often (such as some personal electronic products, luxury goods, very expensive jewelry, etc.). When marketing to them, the needs of shoppers must be realistic; if this means almost no follow -up actions, try the following prompts to maintain their loyalty in different ways. Rewarding existing customers will bring you new customers
The products sold by some stores ideal, customers will never order again. But you still want these customers to have a good opinion of you , in case they really need to buy you for the second time … or know others who buy your products in the market. For these situations,
Please see the setting recommendation plan
. This allows your current customers to get rewards by recommending your company to new customers.
If the customer knows something suitable for them, they will be more likely to recommend new shoppers to you.
The reward you give in exchange for recommendation depends on you. If your client has in the future, it may be to buy goods from you, you can provide them with personalized coupon code. If not, you can give them what they want, such as free products, gift cards for another store, and so on.
Provide rewards for new shopkeepers to make customers feel good about you for a long time, and eager to persist in persistence Use you instead of trying other brands. If they come to you again,
they are more likely to return to
to reward them to become good customers. . Use woocommerce? Try to use Woocommerce points and reward extensions to achieve this in your store. Another way to create a useful resource (online or offline)
Another method of establishing a relationship with customers is Some useful things that are useful . Of course, you are already providing them with your product -in addition, you also provide them with what these products make them can do (look better, feel better, etc.) Essence But why is it loyal to one T -shirt company instead of another company?
A savvy T -shirt company may know that their customers are actively looking for a new way to wear their shirts -new accessories or jeans that are tailored or colored with each available T -shirt. So they can create a blog full of fashion skills, or a spring styling manual containing modeling resources. (Or two!)
Even simple resources, such as the operation method and settings Guide can also make you stand out in the competition
. Consider what you can provide for customers to help them enjoy your products better. Possible:
Blog article or article Detailed guide, operation method or instruction manual lookbooks or styling skills (suitable for fashion or clothing companies) [ 123] Video and/or audio
Organization (even you participated) activities -for example, WordCamps, it can help WordPress enthusiasts learn, teach and develop their business!
Finally: Listen (
really
listen) and respond
Customers like to be recognized. They want to feel their concerns and take action, just like you are interested in their ideas, and you value their feedback.
Simply say \”thank you\” or \”We thank your business\” will not let you go too far
, especially when you areWhen the enthusiastic customer contacts. If they have great ideas, often occur, or have a lot of words to say, you need to verify
to verify
their enthusiasm.
These techniques will help you use difficult complaints, support tickets or product returns to establish a long -lasting relationship to establish a long -lasting relationship. : Always say \”Thank you\”.
Customers need time to get in touch with you. Even the short social media news will transfer the customer’s time and attention from other things. After all, they do not have to
. You don’t have to to attract your attention. Lead with gratitude forever. Consider customer needs before response . If the customer is contacting you to provide supplement, this may be just a kind of response. If they have damaged products, how can you get a new one? Or would they like other things? Consider how to meet their needs best.
Clarified the next step
.
Accurate
Tell what the customer is going to reply to reply to their emails. If someone submits the idea you can’t use now, but you plan to save it for preparation, please tell them! If you need to improve the transportation program to prevent them from encountering mistakes, let them know when and how you will do this. This kind of transparency has a long way to go. Training your team . If others are replying to emails, tweets, or work orders, make sure they have received training on your products and policies, and -the most important thing is how to treat customers well. If you correct the error, customers are more likely to come back instead of being rude to them.
Want more income? Starting to establish more relationships
Increasing the revenue of the store is important. After all, if you don’t make money, you will not continue to run.
But as we show you here,
builds interaction with customers and has interaction with customer Establishing a long -term relationship with them is
one of the best ways to increase sales
. By establishing a relationship, you are laying a solid foundation for reliable recurring income -or at least a client seize the opportunity to recommend it to friends.
We hope that these techniques for establishing a relationship can come in handy when you develop a store. Do you have any questions or your own suggestions to share?Comments below at any time.
Recommended Reading: 7 WOOCOMMERCE extensions, facing more loyal customers
Intelligent pricing that stimulates customer loyaltyStrategy
The method of identifying and encouraging rituals in the customer journey
The participation of the returned guests is higher, the purchase frequency is higher -they The loyalty will only increase over time. (Photo source: Business inside)
Find an opportunity to follow up your old customers
