When you hear the word \”login page\”, you may think page. Or you may even think of your store’s homepage.
Most marketing blogs recommend that you use a special login page to display the marketing information of new visitors, or provide transactions or publicity for them for specific audiences. Of course, for some websites, this is an effective strategy -but it is different in the field of e -commerce.
When you run online stores, the login page is not limited to several selected positions . The reality is that under the appropriate case, almost in your store can be a login page.
Considering this, your goal should not be that the settings are limited to special publicity or transactions of certain visitors. You should optimize your pages in the same way so that no matter where the shopper arrives, they will receive the correct information .
Let’s see what your target webpage is actually, and how to make them work harder.
defined login page, and why you you You don’t need to create them for your store
Wikipedia defines the login page as \”response to a single page that appears or online advertisements\”. Usually, when someone talks about the landing page, they talk about a special page that shifted the visitors from searching or advertising to the next point of the sales process
.
Some store builders create these types of pages because they think they will help them sell more. They hope to have a special page that contains a special sales information or coupon, or tailor -made for specific customers. But most e -commerce customers have not responded to these landing pages. They came to a store with specific purposes or products.
For them, a special \”look at this first!\”
is just hindering
. Making a dedicated login page can effectively set a wall between your customers and your product.
Instead of establishing an isolated wall between you and your customers, your goal should be to make them easier Knowing you, rightYour store is interested and (final) to buy your product.
You can optimize the pages that the potential customers have reached to better satisfy them Demand to do this. In most cases, this means improving your product page (the most common \”login\” page in e -commerce) and other popular destinations. But you need to know what to optimize, you first need to know what is popular. So how to find out
What is your
target webpage. How to find the existing landing page of your store
If you have been only
add sales information and \”why choose us\” on the homepage, then you will be declared, then you will be declared, then you will be declared. Most visitors may not see them
. This is because, as mentioned earlier, the product page is the most common entrance point for online stores.
Tip: The product page is the most common login page -appropriately optimized them.
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But each store is different, so you should not change anything before you determine where the visitor actually starts, you should not change anything content. Fortunately, if you use Google Analytics in the Woocommerce store,
You can run a built -in report to find the page where the visitor login
.
In Google Analytics, navigation to behavior \u0026 gt; website content \u0026 gt; login page. Click this report to adjust the date as needed, and then you have the most commonly visited landlord list in the time period you choose. This built -in report will show you what login pages you already have -and the content you need to update first.
These are the pages of your customers who have already reached from search engines, links or marketing from other websites . They are the first impression of new visitors and potential customers to your stores, products, and all content related to your brand.View your list and consider: Do these pages provide the best first experience for the visitors?
Your answer may be \”No\” , it doesn’t matter . For a period of time in your operating storeBefore, you don’t realize how much traffic comes from other pages instead of your homepage. Therefore, although you may have done a lot of (valuable!) Jobs make your homepage shine, but now it’s time to consider these other pages.
让我们先看看如何改进您的产品页面，并将其转变为努力工作、 Give people an impressive sales tool. Why the product page is the most common login page -and how you should optimize them When you check the landing page report on Google Analytics, you may notice how many are the top of the list list One product page. For many stores, these pages will be the first contact with you with potential customers.
This is because shoppers are not inclined to search for the
store they need
-Ir they will search for
Product
. Consumers search for \”red lipstick\” or \”bright red waterproof lipstick\” is more meaningful than search for \”cosmetics shops\”. If you can find what you want directly, why should you turn over the entire store? This means that you may need to change the product page. Instead of just seeing them as a place to store a single product information, is regarded as a sales tool . It is their job to leave a good first impression and persuade potential buyers to click the \”Add to the Shopping Cart\” button.
Your product page does not just exist to store the product. They are also strong sales and educational tools -should be treated like this. The following is the two most important things you can do to make your product page a killer sales tool for your store.
Let new customers quickly understand you from anywhere
We have discussed some of the best things on the high performance product page before — detailed copywriting, clarity Images and so on. However, if you think of the product page as the login page,
You will soon realize that they may be the first introduction of the shop’s entire \”story\” of your company, your product, and your brand.
Considering this, you will need not only gorgeous photos and clever publicity, because you are not just selling products -you are also selling
Your store [your store [ 123]. Therefore, one of the best ways to optimize these pages while considering a new customer is
Let you know your store faster and easier
.
No matter where the potential customers start to understand you, your core information is It should be the same. No matter where the shopkeeper arrives in the store, the information you pass should be the same. They should be able to understand who you are in a few seconds, what you are doing, and why you are a better choice than your competitors. See what the high -end jewelry shop (and WooCommerce shop!) Roberto Coin did what they did to their product pages. The product page of each ring has a picture below in detail, which mentioned their iconic ruby:
Hello, what is the ruby?
After clicking, a new window will pop up to explain the significance of this little ruby, where it appears, and why the designer chooses to add it to each work.
Information about the iconic style of Roberto Coin you need to understand, you can access it from each page.
No matter how people get these products or which product they first see, this can ensure that the message transmission is the same:
New customers can click the graph ] Every
reads information about ruby.
Think about how you can do this for your product. This may mean:
Add your unique design principles to each page through text, graphics or link
(as the mode window of the Roberto Coin displayed above) ] The same profile in all your product copies -For example, each of your descriptions may end with \”100% organic\” or \”made from natural ingredients\” Add additional photos or images
to tell your story, display the use of products, or provide some historical records
Never [123 ] Suppose new customers will click on your store to learn about these details by yourself . If your company or product has some important things, they should know in advance, please put it in your all
On the product page, you can ensure that they see it -no matter how they reach there.
Create a clear path from the product page to the shopping cart
When the potential customers log in to a product page from the search engine, their willingness to buy is high. They know what they want and evaluate your product to determine whether it meets their needs.
Your product page should use this desire to buy . In addition to the general improvement of the product page, you should also be committed to creating a complete and smooth path between the product and the final \”purchase\” button.
Through the unimpeded path, we mean:
to ensure that the \”Add to the Shopping Car\” button can be seen
-the small, of course, not on the page, not on the page The bottom Avoid adding an additional screen or pop -up window after the shoppers click \”Add to the Shopping Cars\”, Because they may be annoying or dispersed Through the link in the navigation, the dedicated shopping bag icon, etc., immediately visit the shopping cart after adding the product
.
See what La Marzocco does on their product pages, such as Lux D coffee grinders. The \”Add to the Shopping Cart\” button on the top of the page (above the product copy) jumps with bright orange:
If you search for this page through Google, you will not miss the orange color Call of call buttons.
Add it to your shopping cart, there are two ways to quickly enter and buy the grinding machine: the confirmation link that appears immediately from the top of the page, or the shopping car icon in the upper right corner. Quick and simple.
The two ways to quickly enter the shopping cart and pick up the coffee grinding machine ——Is we like it.
The optimization technique of non -product landing pageSome popular login pages in the Google Analytics (analysis) report may not be the product page at all. In fact, for us, some of our homepages are documentation and support resources.
Although these pages may not always be the key part of the sales process, they are still the first time that the potential customers are in contact with your store
-Ir they still exist, because they are looking for what is owned by this page (and your store). To optimize these pages for your latest visitors, please consider: Somewhere
Add information about you and your products with easy access
Whether in the footer, through the link or in the sidebar, link to the ingenious graph of the \”About Us\” page Make your dominance at each
non –
non -Non -NFC The shopping cart page is highly visible
, even if it is a special page (such as your common question answers or blogs) -inhow you will never know where someone will eventually go or what they may be searching!
If it is meaningful, embed the relevant products into it -Wly and simply complete this operation with the WooCommerce short code When you may need to log in specially to log in At the page
Product page
usually
is the first position for potential customers. And based on some improvements we have described, they can perform dual tasks.
But this is not to say that you never need a special login page
.
Sometimes You should create a new page for the visitors instead of sending them to the existing page. They are a bit unusual for online stores (especially small stores), but they may be beneficial.
If you meet the following conditions, you may need to create a special login page
:
Send targeted email activities [123 ] -You may need a page that specializes in the customer group or email theme that you send email, so that the link they clicks can bring them to the exact information they want/they should take the action
] Creation of coupons or promotional activities that are only applicable to specific products
-In this case, only these products (and discounts) on the login page
and other stores will be with other stores Or website cooperation -The login page is very helpful here, because it allows you to set up a custom URL, greet the audience, and provide them with exclusive discounts
This is an e -commerce login page that can be The three most common situations of the use of the field, but there are more. Take a look at this Hubspot article to learn about other contents.
For the landing page, there are several ways to solveDecision.You can use your current theme and built -in editors to create a page in WordPress, or you can try to get some of the ideas from codeinwp.com to eliminate interference, change the appearance of the page, and so on.
Optimizing your existing target webpage and providing visitors with the best experience
Inspiring your visitors to buy or try your service does not mean that you must create a fancy new landingPage. By improving the pages of potential customers, you can increase sales and create a better experience
.
Are you ready to optimize the unique landing page of the store?Do you have any questions about how we take this task?The comment is open, we always want to receive your letter.
Related reading:
10 product pages functions and expansion to realize them
Instead of establishing an isolated wall between you and your customers, your goal should be to make them
. They are the first impression of new visitors and potential customers to your stores, products, and all content related to your brand.
The optimization technique of non -product landing page