At the end of last year, I encountered a large -scale traffic congestion. Taxi drivers followed them from them. Climbing out of the car, blocking in the center of London, protesting Uber. Similar protests have also occurred in France, mostly in Indonesia. Why is it a fuss?
The subversion of the sharing economy .
When someone uses their good ideas to drive you out of the market, you will regret it, but you can’t just stop them by waving your fists.
The transformation of social values \u200b\u200band the advancement of technology have spawned this new business method, which is shaking the existing approach . With their laptop and the young teenage technology wizard, no one could sit down and laughed.
A protest of Uber’s Indonesia fell into a deadlock.
Are you interested in learning more about the impact of the sharing economy and its impact on e -commerce?
The world has revealed its greedy desire for the sharing economy. This is where the owner of the Woocommerce store is interested in: the most common way of delivery is e -commerce.
If you have an online store, then the sharing economy may may affect your business. Maybe you need to shape yourself to avoid being disturbed, maybe you miss the opportunity -no matter what method, it is worth your attention.
Please continue to read. We will explore the evolution of the sharing economy in depth, including the skills and lessons of the pioneers of the fashion industry, the skills of using opportunities and reducing the risk of consumer goods, and how to apply these experiences to your own store.
The interpretation of the sharing economy
The sharing economy is a socioeconomic ecosystem established around shared manpower, material resources and intellectual resources. It includes different people and organizations’ joint creation, production, distribution, trade and consumption of goods and services.
— ThePeoplewhoshare.com
Translation:
The sharing economy is a new way to do business, sales and acquisitions — from each other or enterprise Essence It connects people and resources, promotes exchange and frugality (think of Airbnb), which allows individuals to monetize unused assets, which prevent waste, and this just starts ].
The current three main ways of the sharing economy:
[ 123] Link
idle production capacity with demand
— for example, BORROWMYDOGY.com, Airbnb.com, Zipcar.com
—— More like it looks like It is a kind of social exchange, such as hiking
providing temporary access rights instead of ownership transactions -for example. Clothing rental services, such as Rentchurunway.com
44%of American adults are familiar with the sharing economy, and 19%of the American adults have participated in the sharing economy transaction.
– PricewaterhouseCoopers’ papers on the sharing economy
We have been able to borrow loans, but we have increased significantly over the past ten years. What happened, why do we see this absorption now?
An example of the sharing economy: Yerdle.com. One person’s garbage is the treasure of another person!
The transformation of values, technological progress, and the possibility of social mediaA survey in 2011 One generation) prefer to have a simple lifestyle with less property.
Millennial generation does not pay much attention to ownership, but pay more attention Humanly salivated goods. The future of consumption seems to be an access to ownership.
The ability to monetize or completely abandon the purchase of these assets that have not been used to buy these assets will greatly subvert consumers’ purchase behavior, especially in large -scale commodities. – Pricewater Yongdao’s paper on the sharing economy
sounds green, isn’t it?
Another change is that the world is unwilling to wait. The desire for instant satisfaction is the sign of our generation, and
technology has played a role in promoting this
. Applications and API enable companies to quickly meet the needs of consumers, create opportunities for services such as Uber and Deliveroo, save time and avoid the needs of carrying cash.
Finally, there are
social mediaRise .
One -sixth of the world’s population is using Facebook. Stop thinking about it, there is no other entity to restrain us unilaterally, it runs for profit. Although this is a bit terrible, we
do thanks to social media for establishing trust in e -commerce and online services through social recommendations.
For Airbnb, I think people originally thought that it was crazy to make strangers enter your house. Essence But this ecosystem that has comments and people really care about their comments and online reputation shows that most of the time people are very careful and generous about their things. -Daryl Weber, Global Director of Cocoa Coca -Coca -Cola Capital Strategy Aside from B2C, consumers are doing this for themselves. We started to trust each other and think horizontally. This is great.
Why do consumers like the sharing economy: less waste, better quality and income
There are many reasons for people to share the economy. I list some prominent reasons.
It reduces waste and excess
Any place where there is a lot of waste, such as kitchen space or unused cars, it feels like sharing in helping help Reduce opportunities for waste.
– Pricewater -Yongdao’s papers on the sharing economy
Some examples of inspiring people:
Yerdle: A application designed to let people give up their Things in exchange for the scores that they can use to \”buy\” other people.
SpinLister: The point of the point market for renting bicycles, skiing boards, surfing boards and other sports equipment
Kidizen: A mobile point -to -point market, allowing parents Shoes
Kidizen encourages parents to recover their children’s clothes.
It encourages high -quality rather than cheap
If you missed The Story of Stuff published a few years ago, I suggest you watch it to quickly understand how large companies pass the redundant through renounced. Yu Lai push consumption. Due to durability and resale value, the world believes high quality.
In the economy, quality is important. Hardware will be as important as lasting functions because it is related to form. As the saying goes: \”I don’t need a drill. I need a hole in my wall.\”
– FMI Report In some ways, this has a tension with the idea of \u200b\u200brental, but the two two, but the two All of them have space. For example, in terms of clothing: buy some high -quality items, create a streamlined wardrobe, and supplement (or funded) through borrowing (or borrowing).
An example of a planned redundant (although it is still unofficial)?
More types, less promises, less guilty
Take a classic case of two stones and two birds as an example. The transaction in the sharing economy provides users with more product and service options, reduces promises, and reduces the guilt of shopping mad.
You can experience a trend, not because you have paid everything for you to wear or two times.
-Trisha Gregory, co -founder and CEO of Armarium
luxury fashion borrowed by armarium.com.
Everything starts: a fashion sharing economy This trend began in 2004. At that time , Borrow wallets and jewelry for special activities. The company became famous after appearing in \”Desire City
, and was remembered as one of the pioneers. Rent the runway, founded in 2009, then succeeded (Reading the founder’s interview):
I founded the Run Runway so that women can try fashion, try new design design new design Teacher brand, and then decide the items they want to invest. – Jennifer Hyman
Have the present, not a dress: perfect value proposition!
With the maturity of the fashion leasing market, suppliers are choosing a niche market to distinguish them. Taking Belly Bump Boutique as an example, it solves the specific problem of changing body shape and dressing size during pregnancy.
Another niche market: Gwynnie Bee’s increased code clothing subscription box. Similar to Netflix’s DVD program, how long can members keep the items, then send it back for free, and then get another item waiting for waiting in line.
Large subscription box, so far, has been transported 3 million in the United States.
We also have some interesting examples in the Woocommerce display, including The Mr. Collection and The Ms. Collection. If you need to learn more about fashion leasing, please read this article about some inspiring Dubai entrepreneurs and the Wall Street Journal about the theme. How to apply the principle of the sharing economy to your business
Do not only sell it -provide rental services as much as possible
If You sell things, can you rent it?
Maybe it will encourage the test. Maybe it will cause sales.
In addition to selling goods, can you rent it? It may bring additional income. Click tweet
Of course, this is not suitable for everything. Some things we always need to use -such as refrigerators -or we think sharing can be very strange -such as toothbrushes. Sometimes only has any rights. But the ownership is not cost -effective for the items we only use once. Do you sit on something that can be shared or rented?
Win some love in a more sustainable way
The world’s environmental awareness is getting stronger
, if you prove that you participate in your participation Among them, as a brand, you will win some love for yourself.
This may not be measured, but this
is
a good idea! People are loyal to the company that cares about, and loyalty is an important asset.
Is there any way to make your business model more environmentally friendly? Can you encourage or allow customers to recycle or share?
Levis and Patagonia both provide old equipment for new services. itNo need to lower high -quality brands.
ls \u0026 amp; Co.
Do something to reduce friction
The sharing economy shows that Consumers desire to reduce friction in modern chaos and make life easier [123 [123 ]. Can you determine your business or the friction point in the industry? Or do you encounter a sense of frustration every day, do you just want a simple application to solve it? Pillow is a good example. It is the opportunity of Airbnb’s spin -off, making renting a house easier.
Pillow provides free services for Airbnb users, and processing key collection, cleaning, etc. How to start your own shared economy business
If you are ready to start your own sharing or rental business, you can use the following applets.
Check you
Assets that are not fully utilized
View unimpeded needs or sources of friction in your area, industry or global scope [123 [123 [123 ]
Survey How to meet these needs
If you start to engage in online rental business, please read this convenient article, which contains 4 pieces to consider. Matters, and check this bride’s dress rental business plan.
When you are ready to start, please remember On the platform without friction (such as woocommerce). Finally, please pay attention to the legal aspects of cooperation (probably the insurance of shared assets).
Before starting, make sure you have consulted people who know this very well.
Jump into the new economy
We have seen some shared economy stores recently. No matter what your store looks like today, The sharing economy provides a huge opportunity that cannot be ignored
.
Whether you have an existing business or is brewing an idea. With the rise of the Internet of Things, we recommend that you continue to check the value provided by your store and find your product or service more Attraction method.
Please tell us your personal experience of the sharing economy in the comments, orIf you are considering joining -we are happy to listen to your opinions. Related reading:
How e -commerce changes the life of the entrepreneurial mother
Why find your niche is online successful online successThe key
A protest of Uber’s Indonesia fell into a deadlock.
The transformation of values, technological progress, and the possibility of social media
Take a classic case of two stones and two birds as an example. The transaction in the sharing economy provides users with more product and service options, reduces promises, and reduces the guilt of shopping mad.
I founded the Run Runway so that women can try fashion, try new design design new design Teacher brand, and then decide the items they want to invest.
How to meet these needs