They said you can’t have everything. In the establishment of a career, maintaining health, raising families, improving knowledge, and exploring everything provided by the world and the world, the white flag that swings surrendered is irresistible.
Mini learners are a refreshing exception of this proverb.
Continue reading to understand Egle, a entrepreneurial mother with two children. Pursuing the rules of happiness and entrepreneurship
.
Entrepreneur Egle on minilearners.com.
Technology is breaking the way we live and work. Based on incredible speed changes, it is re-configuration of the work we know-life-family balance. For the growing clan or remote workers, you can work in any place where you can find WIFI (coffee).
This is reflected in different aspects
. For Woocommerce, our 80 -person team can use tools such as Slack, Trello, and Google Hangouts to work in different corners worldwide. For Egle, it can run her trustee’s decoration business at home with a flexible timetable, and do something she loves every day without sacrificing family time and wasting valuable time on the train to the office.
She did this.
The early inspiration of Scandinavia and ETSY’s watercolor began
Egler was born on the beautiful town of the beautiful Pricikle on the west coast of Lithuania. To this day, it is still in her eyes. \”The most beautiful place on the earth.\” Nature has given her wild and creative imagination, which is her childhood playground, and the beautiful Scandinavia Peninsula is her earliest source of inspiration.
From the notes, it is keen on painting. Egle’s professional ambitions have always developed in the direction of art . After obtaining a bachelor’s degree in art, she moved to London, where she spent 11 years as an institution in western London as a graphic designer’s full -time life and work. Egel said:
I like the person I work with me and work with me, but always lack something. I like graffiti and painting, but most of the work is too corporate and cannot exert this creativity.
I desire to find a way to express her creativity, and see a potential opportunity to monetize, she continues to open a ETSY store for some of her watercolor design.
Although the feedback is very good, considering the time they spent, it proves that it does not have a lot of scalability to sell the original. Nevertheless, testing water on ETSY is a very positive (if it is not a favorable map) experience.
Some of the charming sketches of Egle, she made a profit on the Internet in the form of and printing.
ETSY is where I started, making me believe that people like my design. That’s why I can never praise that platform.
Valuable experience in operating education applications
Egel has always had the spirit of entrepreneurship. During her first pregnancy, with her encouragement of ETSY’s amateur enthusiasts,
she began to consider her entrepreneurship carefully
.
This is what is constantly appearing in my mind. When I was pregnant, I thought it was time to take risks. I think it is generally hindered to the fear of failure and the security of losing work towards nine to five
. Many times, a child is a trigger factor that you finally wrote your thoughts from the paper. I know many women who start their business after being a mother.
The first business idea of \u200b\u200bher and her husband was to use her design to create education applications for children. She’s commute time for nearly four hours a day created time for her draft application on the train, and then she would digitize them at home late at night. Digitalization, strong scalability.
Is it hard? certainly.
But seeing her work a lifelike feeling?
Valuable:
I have always wanted to be my own boss, creating products with my design, and living on my art.
In the short three -month work between get off work and home, she and her husband have two applications in the Apple Store.Language and each include two different games, a puzzle and one test. What is impressive.
But after her first boy was born, the business application business became a bit difficult. For new mothers, it is a difficult choice to continue to update application development. The level of profitability of enterprises exceeds their budget, they call them one day. The entire process is a huge learning experience. It tells me that if I really want to do something, there is no excuse.
Re -consider what effect is the best effect for her and is managed for her. Egle thinks that all the digital design of her hard work is re -used to the that can be ed. Poster of Totor.
Mini Learners has always been the name of educational applications and continues to her next business perfectly
.
Beautiful brand? One of the internal benefits of designers created products and packaging.
She re -interviewed ETSY and established a digital store, which proved that this was a good idea. The design is well done, and Egle has decided to take this step and build its own online store.
What to sell and how to sell: Determine the niche market For the owner, what a key decision is to sell. Find a niche market and develop a unique product, and then create a fascinating and user -friendly store for customers to shop. This is the basis of any successful e -commerce product. The market that Egle is looking for is kindergarten decoration, which is naturally in line with her tendency to paint on weird and suitable for children
. As a enthusiast of children’s books, she has always dreamed of becoming a children’s illustrator, and opening Mini Learners to make this a reality.
I got inspiration from everything, such as cartoons, books, old posters, lyrics, dolls, etc. Although I consciously tried not to follow the trend, because everyone would eventually do the same thing.
Original is important
.
The digital on ETSY are very effective, and it is time to build your own store. Familiar with WordPress and Woocommerce, she and her husband have used these platforms before, so it is easy to use them.123]
Egle lists three reasons for selecting WOO for its MINI Learners store:
Easy to use . \”From the perspective of the owner, both WordPress and Woocommerce are very easy to use,\” she said, \”and easy to maintain.\”
rich strength and rich resources
.
As these two platforms are mature, there are a large number of documents, blog articles and guidelines online. She also pointed out the ability to quickly obtain support: \”For small business owners, this is important because it allows you to focus on the development business, not repair errors.\”
] You can quickly add functions . \”WordPress has a plug -in, basically anything you can think of,\” Egle said.
Just click a button, you can add a new feature or use the powerful feature of the new Woocommerce expansion program. Payment uses the PayPal standard (free included in the Woocommerce core), Egle’s experience is perfect. For a small company, Egle said that there is no better payment platform than this -especially when her nearly 95% sales come from international.
Browse a product page Style and supplement to the product. Other plug -in and extensions used in the store:
woo sidebar
Yith WooCommerce Ajax SearchNinja format format
Woocommerce Google Analysis
Woocommerce Instagram
The power of social media, email, public relations and exquisite product photography
Mini Learnerss Has a strong influence on social media, which is an Egle managing itself on the basis of business.
InstagramIt is her main advertising channel. Since the launch of her website, it turns out that she is a powerful entry channel for new customers
.
She currently uses the WooCommerce Instagram expansion program to display posts on her website and encourage new attention.
Instagram expanded all the latest images, all the latest images, and all the latest images are extended. And they are located on the homepage of minilearners.com.
It is indeed provided that it can be provided in social media. Generally speaking, social media is great for small enterprises. With such a visual product, Instagram is most suitable for her business model, but other shop owners may achieve greater success on Facebook, Snapchat, Twitter, or other channels, depending on their specifically on their own depending on their own. product. Egle suggested that you insist on one or two of your most confident and work hard.
In addition to the link to all her social media accounts, the homepage also clearly called for action to register a mini learner email communication, and immediately provide customers and fans with a way to keep cycle.
MINI LEARNERS current affairs communication is sent by Mailchimp every quarter, and at the same time, it will send an occasional sales mail with discounts and hospitality for her subscribers.
Public relations is another wonderful way to get exposure. At first, Egle was actively connected, but now many companies are actually contacted first.
There is a snowball effect: The more people talk about your product, the more interest to your brand . What helps the product obtain public relations is a high -quality image, which is also a very important aspect of high -quality e -commerce experience.
In fact, Egle spent her first $ 100 on the marketing of a photo, and This promise of capturing her products at the scene did make her website and her website and Different .
The exquisite product photos make MINI Learners unique.
Egle took some of these exquisite product photos by himself, but also cooperated with brand representatives. They provided amazing photos for her design.
The importance of Egle compared with your store’s importance is:
[[
[
123]
I will say that firstly focus on making your products correct,
Then
really focuses on publicity -try to let people talk and share your products. Following the footsteps of the mother of the two children When you run your own company, the management time
is a challenge
, Especially at the beginning. It is not easy to keep a sober time, and you need to work together. Even if she walks out of the house, Egle can continue to work and run her store on her mobile phone!
I really do not have the usual habit of nine to five, which means that my working time is longer than before, including weekends. But I am very happy to do what I am doing, so
work does not feel like work
, if there is any meaning.
Resting is important, especially for those who work at home. If she spent a bland day, Egel would go to the beach for a walk, make a delicious dinner, or exercise her thoughts and emotions. Her family is still her primary task, so she arranges the time with them and her time. I often told that after you have your own children, you have no time to do anything. Later, I found that this is far from the facts. You can really make time for anything you want (child or not child), as long as it is really important for you.
Egle provides entrepreneurs with this valuable reminder, whether there is a child or not: Consider e -commerce.
You can use a small part of the investment required for physical stores to establish a site
. Of course, business is far more than that, but the convenience of online stores is irrelevant.
It is not easy to try business when having children, but if this is what you really want to do, you will do it.
The most important thing is to keep concentration and not lose motivation.
A cute family, led by a smart and diligent entrepreneur.
They said you can’t have everything. But the wonderful thing is that, of course, for this vitality and diligenceFor the designer mother, they are wrong.
Yith WooCommerce Ajax Search
Public relations is another wonderful way to get exposure. At first, Egle was actively connected, but now many companies are actually contacted first.