There is no doubt that an epic fashion brand begins with epic products. No fashionable shoppers will be satisfied with \”looking good\” shirts or \”a bit\” jewelry that is dressed and dressed.
However, establish an epic that matches the brand and its products Store -This is another matter. No matter how incredible your clothing, jewelry, glasses, or accessories, the mediocre and simple online store will attract more shoppers to leave instead of attracting them.
The component of entering your fashion store website has a greater impact on your success than you expect . One component is the page you created to save information and convey information to potential customers -for example, detailed information about your transportation time, history of your company, how to get in touch with you, and so on. As the owner, you have the responsibility to make sure you don’t miss any important pages.
Today, we will look at some of the essential pages we think that we think it is an epic online image in an epic online image. Regardless of whether you build a new store or check the existing stores, please continue to read to understand which pages are essential to face you.
\”About Us\” page
Fashion brands are becoming more and more difficult to stand out and defend their products. Buyers are no longer satisfied with companies that provide minimum prices, best materials or unique designs.
They want to buy and wear fashion that is meaningful to them -has a story or career.
If you do not tell stories or share the private details of the company with potential customers, you may misunderstand the opportunity to truly establish contact with them. This is why fashion companies need a great \”about us\” page.
The length of this page, the information or name contains it depends entirely on you. Your goal should be
including the following
:
Some history of your brand
—Tato, when is it? Afraid of telling stories!
Why does the company exist -What prompted you to start this company? What gaps are you filling?
Your mission -ntil your goal is to create the best necklace in the world? Share this vision here so that your guests canThe household knows all your goals
What makes you distinctive or make you really different -What do you do what others do not do? What will your shoppers say \”wow!\” And restore shopping as soon as possible?
Basically: tell a story. Share all these details. Tell your potential customers about all the information they need to know so that they can pass these details to others after purchasing
.
Fashion Store: Special page for your story Essence This is one of the best ways to stand out online.
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Woocommerce Showcase’s personal pages and brand stories about the personal pages and brand stories in some fashion stores. For example, Vegan Scene has a \”our mission\” section that is not to be missed on a page. They introduced their founders, explained the purpose of their retail location, and summarized the products they sold online and stores. The clear and concise mission declaration displayed on the top? Pure gold.
This mission declaration of Vegan Scene made the company’s focus clearly at a glance.
You can also see this on the Roberto Coin \”Behind Brand\” page. This page tells the history and design stories of the jewelry brand. It explains in detail the unique practice of placing the small ruby \u200b\u200bin the inside of each ring, which not only makes the page read very interesting
, also makes their ring look more attractive to the first buyer.
Another example of the brand story on the page. This comes from Roberto The story of coin and their little ruby. If you want to stand out in the field of fashion, clothing and accessories, You must find a way to build a real connection with customers
. Think about what you can share with them, they want to share with others, over and over again, each time they put on one of your clothes.
Size and fit specificationsCompared with physical stores, the biggest disadvantage of online stores is that your customers cannot try your product. You may say that the size you carry is 0-22, or your glasses are suitable for various shapesFace shape, but your size and shape may not always be completely consistent with what your customers know.
In our posts on handling product changes, we mentioned how a company selling T -shirts clearly display its fit and size information through visual charts. Standard details such as width, length:
A good example shows how to double their efforts to customers who may be uncertain.
Creating a page specifically used to determine product size, fitness and specifications is one of the best things that fashion stores can do . This allows shoppers to set their expectations immediately, know which size is most suitable for them, and order the product suitable for them. It also reduces the possibility of return, which is another benefit. Xero Shoes has a very detailed page, specifically for customers who purchase barefoot running sandals for the first time, explain in detail how the shoppers should measure their feet, print templates, and match themselves with their corresponding size. Store:
The detailed size table of the new barefoot sandals is needed by Xero Shoes shoppers.
With such a page,
If there are problems or doubts about potential customers, they can use resources at any time . No longer send an email or call you information about size or fit -they will be able to obtain the information themselves and be full of confidence.
Return and exchange details
Of course, no matter how much it provides in advance For information, customers are always likely to buy products from you and want to return. Maybe fit is not what they expect, the color is not suitable for them, or they just change their minds between ordering and opening the package.
Putting your return and replacement policy in a clear and easy -to -find position is vital to fashion stores , especially because -as mentioned earlier -you you Customers cannot try your products before buying (unless you also happen to have a physical store). If they need to replace or change the product before buying , not after, they should clearly know what to do. Allure Eyewear placed their return information in an easy -to -access mode popping up the window:
As you will notice, the transportation information is bundled here -we will introduce later.
This pop -up window can be accessed from the footnote of the website.
is easy to reach, and the information contained in it is easy to read
. It will accurately tell the buyers of glasses to do to get a replacement or refund, and when they may charge them for replenishment fees.
The return page of OVER uses some different methods. This page is in the foot of the clothing store A separate destination:
All the information about returning or exchanging goods you need to understand is in one place.
This page is more thorough than Allure Eyewear. This kind of pages need to be more detailed on you, but what is important is what your policy is before you buy
. so that they can know how to contact you and solve any problems, no matter whether Size, if they appear and when. Transportation and delivery information It is not surprising that your client will want to know when it will arrive when you place an order. But some customers will not place orders at all
,
Unless they can be sure it will reach at a certain time
.
Think about those who may be looking for clothes for the event, accessories that match the clothes they wear at the wedding, or urgently need to replace things that are damaged or dirty. If they can’t determine how long they can get what they want before ordering, they will be transferred to another store . (If they are already in a hurry, of course, they will not waste time to contact you to ask for delivery estimates.)
[ 123] All these mean that it is important to have a page containing the following:
Your turnover time (receiving the shipping speed of the order)
[ 123]
Use or available transportation method
How long will it take for transportation If possible, the general cost of these transportation methods
Australian fashion brand ENA Pelly has a page about delivery, which clearly explains the orderHow long does it take to get the goods alone depends on your location and other information you need to know when buying new clothes (need to sign) for those delivery! To.
Simple, easy -to -read transportation and delivery pages like this will rest assured your customers.
Pages like this will not take time to create at all, but for fashion stores, for shoppers who are in a hurry, have the last minute of clothing or do not want to be treated at all, it There will be great benefits as if their time is not important.
In the end, it is not the most unimportant. A blog
We have written why writing blogs is a good idea for clothing and jewelry stores, and how to help your business development. This is why
We recommend blogging as the final must -have page of your store .
Repeat the gemstone in the previous article:
With it with The emergence of [blog], you have a strong interest in your business, you can put forward useful suggestions or educate other fashion enthusiasts. As you get the trust of readers, they will be more willing to buy your recommended products or interact with you online.
Writing blogs may need time and resources that you may not have, so
Don’t feel stressed immediately
. If you are not familiar with this, consider reading the theme of content marketing, or take a course like blogging u to improve your writing skills.
These are the key pages required by online fashion stores
The success of the online fashion store depends to a large extent on its product. However, the impact of the store itself is greater than you expected
, which means creating an online display to tell your story, answer questions, and make potential customers very important to buy products from you.
We listed a pages we think we think about fashion retailers we want to achieve these goals. Do you have your own things to add to the list? Let’s know in the comments!
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[123 ] How to improve your fashion -centric Woocommerce store
also makes their ring look more attractive to the first buyer.
Size and fit specifications
The detailed size table of the new barefoot sandals is needed by Xero Shoes shoppers.
The return page of OVER uses some different methods. This page is in the foot of the clothing store A separate destination:
Think about those who may be looking for clothes for the event, accessories that match the clothes they wear at the wedding, or urgently need to replace things that are damaged or dirty.
With it with The emergence of [blog], you have a strong interest in your business, you can put forward useful suggestions or educate other fashion enthusiasts. As you get the trust of readers, they will be more willing to buy your recommended products or interact with you online.