If you build it, will they come? Not without marketing, they can’t.
New online stores often face the same dilemma: they urgently need marketing to improve their understanding of their products or services, but the budget is tense . Even the latest store requires some form of marketing, but it is difficult to find an appropriate balance between \”effective\” and \” cost benefits\”.
If you are using Woocommerce to build or have already established your store and intend to start marketing in the budget, we will help you at any time. The following is how you decide which marketing activities to invest first -and how to start at $ 50.
Marketing can be carried out in the case of budget
When you open a new store, you have a lot of time and money to invest, from The topic and extension to the necessary costs such as transportation and packaging. You may recognize the importance of marketing, but you are not sure how to do this without making limited budgets put into Dongliu.
Fortunately,
The increase in free or cheap tools and resources enables the owner to compare with any in the past. It is easier to carry out online marketing
without affecting the budgets that they have set for other needs of the store.
When all available tools are low -cost, it is easier to decide how to spend money on marketing. By combining the correct free or low -cost tools with the single main marketing goal of
(at least at the beginning), you will be able to avoid spending a lot of money or money or Time, at the same time, can still expand the online image of the store. Let’s see what steps you should take to decide where to correctly spend your top 50 US dollars.
Consider your most urgent needs and set goals around them
To start formulating cost -effective marketing plans, the first thing you should do is
Consider your most considering you the most What are the urgent needs or goals
. For some stores, this demand is easy to define: more traffic because you have no traffic yet. However, it may take more time and consideration to define this for less new stores or may already have a surge in traffic.
The following operations:
Increase the number of qualified visitors ( For example, an interviewer interested in your exact product or service)
Increase your ranking or popularity on search engine
From new, unsally developed sources to attract shoppers
[
123] Increase the number of repeated purchases of existing customers
Increase the purchase amount (higher average order value)
Even if all these things sound like you are At this stage, the best thing you can do is
Select
a
The goal you want to pay attention first . This will be the goal of your energy and money (no matter how limited). With the development of the store and the increase in profits, you may find that you have more resources (time, employee, money, etc.) to support marketing. It is This
At one point, you can consider taking multiple marketing goals. But as far as you are concerned,
Choose the most important thing for you and focus on it . Looking for a marketing method that can help you directly achieve this goal
Now you have determined the goal you pay attention to, it is time to match it with the activities that support it.
If you haven’t done any marketing before, you may need to do some research [123 123 ] Let’s understand which methods are for you to use. There are usually many methods that can increase the traffic of the store, increase expenditure, etc., but not all methods can be feasible or cost -effective. Since most of your goal is to attract new visitors, you can start using the following resources:
The practical guide of the owner of the search engine [123 ] 4 creative methods to attract more visits
How to identify, attract and retain your ideal customers
The best way to select the traffic of the store
However, fast online search will find a large number of articles and suggestions about specific themes you are looking for (welcome to ask us for suggestions or links about the topic, because our team has many favorite blogs and posts to share!).
Determine free or low -cost tools that help you get started
As mentioned earlier, there are many cheap (if not free) tools, resources, and marketing methods. Help you achieve the main goal, noWhat it may be.
Once you determine what your goal is and how to achieve it through marketing, you can find tools to help you achieve this goal
.
You don’t need to spend too much (if so) to get it to get it Realize the tools required for goals. Let us give us an example that many of you can understand here : Increase the store traffic by ranking higher in search engines. If you have completed due diligence and conducted some studies, you may know that this means that you will be involved in search engine optimization (also known as SEO).
Quickly search for free or low -cost SEO tools will provide you with a lot of resources. All resources are designed to help completely different aspects. Several examples:
PageSpeed \u200b\u200bInsights -Google’s free tools for measuring your store speed and making improvement suggestions -the faster your website loading speed, the greater the chance you get a good ranking, the greater the chance (And make the visitors happy!)
KeywordTool.io — a free keyword proposal tool, you can provide you with similar phrases that are popular or highly searched to consider adding to your store based on the central word; predecessor. If you enter \”SOCKS\”, the tool may also recommend adding the keyword \”Socks for Women\” or \”Knee Socks\” to your store to display in search of these phrases
W3C BROKEN Link Checker – Find a disconnected link that may cause errors or drive the potential customer away
Open the site resource manager-see who links to your competitors, and how you can get these links by yourself (because more Links \u003d better ranking); free but some restrictions, and you can use the paid plan
Moz Local -if you have local business (such as physical existence), this tool will show you how local search customers will be displayed to you. Look at you, and recommend action/improvement
Since many of them are free, the only investment you need to make is your time
. In addition, many marketing tools (related to SEO) have a free trial period. You can use one month and cancel it before the probation period to avoid charges or refund.
As you can see, at first spending only $ 50 to improve your traffic, email, online image, relationship with customers, etc. You may be difficult to spend so much money. What’s better, you may not need to spend any
. It may sound difficult to spend 50 US dollars in marketing, but it can actually spend less money.
Click the tweet
If you exceed the first solution, you can expand the scale at any time
Of course, remember One point:
Over time, you can expand your tools or their plans at any time, as well as the method you adopted to achieve
.
When you start for the first time, the free tool may be enough, and you may try something that sounds very promising. However, if you later discovered that link construction is a very effective way to improve the correlation of the store and the degree of popularity in search, just because of your niche market, and the free plan of Open Site Explorer come to you to you To say that there are too many restrictions, there is no harm to pay, or pay more attention to these links instead of keywords.
The most important thing is the most suitable for you, your store and your customers Things
. No two stores are the same, and one person may find that it is necessary to quickly raise specific activities to a new level at the beginning of the other. It doesn’t matter, this is normal -as long as you remember to focus on important things.
Before the new activity (or expand the budget), track your progress and achieve the goal
So far you have: Decided what you need to do. In terms of marketing , a realized goal
Complete research to find free or low -cost tools that can be used to achieve this goal
Now it is time to be will be now that it will Your plan is implemented. Once it starts to operate,
Please make sure you pay close attention, even if you don’t spend any money
.
If you forget new marketing activities, ignore it, or let your expenditure out of control (or all three!), Your store may be affected by catastrophic. Therefore, you should establish a certain review process for what you are doing and plan to check the results of regular inspection before making any changes or turning to new marketing methodsEssence
For example, if you are optimizing your website for search, you may check you every week to check you every week Ranking. Alternatively, if your goal is to increase the expenditure of the retreat, you can check the results of email marketing activities after sending each email for a week.
Routine review not only allows you to understand the latest situation, but also allow you to keep investment
. You will eagerly wait for the day when you achieve the goal -once you achieve it, you can continue to move forward, or you may expand your budget for better results.
Expansion scale and increase
When should we expand marketing activities and when should new activities be added? All this depends on whether you reach the ceiling. Don’t be afraid to try your budget . If you can afford to buy new tools for $ 75 a month instead of $ 50, please try it. Or, if you want to try to double Adwords in a week to see if it will greatly increase your paid traffic, then do it. Remember to check these results!
You are always likely to achieve \”ceiling\” through some marketing activities. After all, once you ranked first in Google search, you may feel that you can use SEO without any other place.
Once you see the slowdown, or your ROI is no longer as huge as before, which indicates that you are time to add another marketing activity
.
Finally, don’t just feel the obligation to spend more money just because you think you should spend more money. Paid ads may have a huge return on investment, but it is not suitable for everyone. You can do e -mail marketing, social media, and many other things (in terms of money, that is, you still need time on it). Only add content suitable for your customers, stores and budgets -not to mention how much time you have to manage it .
Through wise marketing decisions, every penny you spent further Although some potential customers may find your store by themselves, there is no doubt that Use marketing to get better results than not using marketing . However, for many new shop owners, the funds required to hire agents or try more advanced tools do not exist.
Fortunately, there are several ways to make each dollar go further.Support it by defining a goal and looking for free or low -cost tools, you can make your own marketing and come into contact with more customers -and all this does not need to invest in time and money you don’t have.
Are there any questions about using your first 50 US dollars in marketing?Or do you have any suggestions to provide for the owner who has just started marketing to potential customers?The comment is open, we are happy to listen to your opinions.
Looking for low -cost and effective ways to sell your store to customers?
View marketing expansion we chose for Woocommerce, from email integration to social media solutions, and so on.
