If you look for suggestions on improving stores or increase sales on the Internet, the content you read may From design techniques to general marketing concepts and strategies.
But few people answered \”How do I make my store better?\” This question. simple. It is not to try marketing methods until you find an effective method. Sometimes, the reason for your store’s invalidity is not much related to marketing, and it is related to your decision at the beginning of its life cycle.
Whether you believe it or not
, the category, label and attribute you used in the product have a profound impact on the success of your store . If you do not intend to consider the classification of creation and application during the setting of the store, then you may now see the result -that is, frustration, confusion or sales decline.
Let’s take a look at how to redesign the classification of the store to improve the overall performance of the store and make it easier for customers to use (therefore, it is more likely to promote purchase).
All about categories, labels and attributes, and their usage in WooCommerce
When we talk about classification related to Woocommerce, we talk about categories related We refer to
how you classify and organize the product so that shoppers can quickly and easily find what they want .
WooCommerce 中使用了三种分类法：
[123 ] Category
,
tag
, and
attribute
.
Category
is the most extensive product classification , followed by labels, and finally attributes. This is the most specific method of Organization project ]. Using all three classification methods, shoppers can be widely classified and filtered according to the content they want to find, and then classified very specific. For example, you may have a category called \”shirt\”. All your shirts, regardless of its tailoring, sleeves, fit, size, etc., belong to this extensive classification.
To start the selection, shoppers can view your label. All short -sleeved shirts may share a \”short -sleeved shirt\” label. Click this tag only to display -you guessBy the way -short -sleeved shirt.
Finally, shoppers can use attributes (usually specific products, such as color, size, fit, etc.) to only check the specific products they want. Therefore, your shopkeeper can click \”Red\” and only check the red short -sleeved shirt.
Allowed filtering according to attributes (such as color), which can be for you Customers provide a fast and simple way to classify the products they really want to view.
Any Woocommerce store can use all these three classification methods to allow customers to shop and classify products faster and easier . Let us explore this to do this through navigation, small components and other options.
The core of building a store navigation around categories As we pointed out, the category is the most extensive classification of your products. You can imagine them as a large \”barrel\”, you can classify physical items in it -all shirts are placed in one barrel, all pants are placed in another barrel, shoes are placed in another barrels in another barrel In, wait.
The trick of effective use of the class is
Create your store navigation around them
. The owner who feels uneasy about navigation often feels this, because the options they provide are not matched with their shopkeeper’s actual
to find
.
Are you uneasy about navigation? Maybe you do not guide the shoppers in the right direction.
Click the tweet
Therefore, if you sell chairs, sofas and carpets, you should classify these items, and you should from the central navigation link of the store. category.
If the shopper clicks the \”carpet\” category, the additional classification (label and attributes) used will allow them to further explore and reduce the displayed products
.
If you have
a lot of
products, you may want to know, so what should I do if there are many categories? You still want to make them appear in your navigation -but it may be different from small shops. This requires to create subcate categories. These sub -categories are essentially \”small barrels\” in larger categories. and use drop -down menu or sub -menu to display everything.
If your store sells everything you see in this room, you may need a childCategory, not just categories.
Back to our furniture example: no longer use chairs and sofas as categories, they will become the \”seat\”
sub – category. The carpet may be a sub -category of \”floor\”, as well as floor tiles and layer pressure plates. So everything still exists, Customers can easily find the product \”barrel\” from your central navigation as the starting point .
More prompts for building high -efficiency navigation in woocommerce, please check this article, which discusses the discussion. How to use categories, customer needs, and smart UX to complete great things. Use labels to easily find and browse favorite products After the category is the label, in terms of classification, the label is located in the middle. In Woocommerce, tags are most suitable for helping your shoppers find a specific product in the category
-s, such as shirt styles (short sleeves, long sleeves, sports cutting, etc.).
The label can also have a significant impact on your store’s ranking in the search engine. Even if you do not use them as an important part of store classification, the existence of
on the product page will also
will affect the pages of important keywords, or generally help you popular on the Internet.
Enter the label you want, and then you can use it.
Add label to the product in Woocommerce is a fast process: edit your product you choose, and then enter the label you want to use in the \”tag\” field, separate with the comma. Just! (If you are familiar with wordpress -yes, the same transaction.)
Browse the label you add, just add tags built in Woocommerce. This small component will display the tags used in
, allowing the shopper to click on each label, and display the exquisite page of the product with the selected label . It’s like search, but faster. Attributes are not only used to select variants -they are vital to optimize the search results and reduce the scope of selection After labeling, the last classification method you should understand is the attribute. These are the smallest criteria that can be used to filter and find products -in some cases, it may be the most useful.
In Woocommerce, one of the most common uses of attributes is to use it with product variants . Here, you can create and add attributes so that shoppers can choose from the correct color, size or other variants they purchased.
But the attribute does not have to be used in this way,
. You can also use them to simplify the process of
to find
products, allowing shoppers to narrow the scope of search results in a short time.
Assuming the visitors of your store search for \”pillow\”. Seeing dozens of results, they were both happy and nervous. If you have completed due diligence and add attributes to these products (
, such as color, size, shape, and use materials
), the visitors can filter their search results with Only to view Pillow suitable for their taste. As long as you add attributes to the product and add the filtering function, the shopper will regard a large number of search results as an opportunity, not an overwhelming experience.
This can be completed by layered navigation components, which is another function built -in in built -in Woocommerce core. This small component allows shoppers to immediately filter the product displayed by any attribute you chose -such as color, as you can see it, or (starting from WooCommerce 2.6) product rating. Make them cooperate with the prompt
Now you should use categories, labels and attributes to help shopping people browse your store to have a good one. learn. However, there are some words to put them
together to say that this magic will occur when your classification method matches the fragments in the puzzle.
For beginners, What should be category, label and attributes in depth Understanding will be helpful . In 99% of stores, there should be no overlap between these classification methods.
If you find the same words or phrases between labels and attributes, please consider the following two situations: Use your tag [123 ] Help shoppers find similar products in the category . For example, short -sleeved shirts (a shirt), double sofa (a seat), etc. Do not use tags at all
If your store is not big enough, it is not worth using them. If you only carry a coffee cup, the only customer wants to filter the attribute -size, color, capacity, etc.
Similarly, if you only have one category, you do not need label
and attributes, so choose one . We recommend the use of attributes only because you may need them to make product variants anyway.
In order to perfectly work with all these classification methods, and there is no overlap, we recommend that you see the existing content in your store and some gaps that may exist in your strategy.
If you rely more on a label than any other label, it may need a category . Similarly, if the attribute does not describe a certain aspect of the product (color, size, etc.), but describes the product itself
, please consider setting it as a label.
Finally, please remember that with the development of the store, you may need to re -examine and re -evaluate the evaluation Your classification. It is definitely possible to exceed your label or need a new category. Don’t try to install a round nail in the square hole
-If you need to redesign the experience, then do it! Your shoppers will thank you for more purchase and less abandoned shopping carts.
Clear classification \u003d easier sales channels Better the classification in the store -your category, label and attributes -not only will make your navigation look more look more Professional (although it will!). A clearer classification method is one of the best ways to promote sales.
It only takes very little time to make improvements in this regard.
By looking for and filtering the products they are searching for by providing a faster and more effective way for your shoppers, you provide them with a more direct path to enter the shopping cart. With this direct path, you will get profits … they will also feel happy. If we have seen it, it will be a win -win situation.
Do you have any questions about the management category, label or attributes in the management of management in Woocommerce? Leave us a message in the comments, let us know how to extend the help of assistance.
Recommended reading:
Manage the product category, label and attributes
woocommerce 101: Product category, label, attributes, and Transport category
category. The carpet may be a sub -category of \”floor\”, as well as floor tiles and layer pressure plates. So everything still exists,
to say that this magic will occur when your classification method matches the fragments in the puzzle.