Michael Terrien has two private vineyards in Napa Valley. ——The spring is Chardoli, and autumn is Hebino.
The client group he is constantly growing means that he needs a more effective way to manage allocation of sales, but the existing proprietary platform is too expensive. What should a small batch of winemaker do?
Thinking through Google search, accidental friendship, and jumping out of the frame, Michael found that the wine sales with WordPress and Woocommerce can save $ 4,000 per year
. Jiaqing!
With the income from my small wine business […], I have a little burden on these proprietary platforms adjusting the wine industry.
They do it well, but usually the limited number of wines require more flower buns.
Continue reading the story of how Michael uses Woocommerce to build a Terrien Wines store from scratch, and use everything brought about by using a complete open source platform.
Browse the Terrien Wines homepage built by Michael Terrien itself.
小批量酒，满足心灵
与迈克尔与商业伙伴生产的更具商业野心的葡萄酒不同，他的The private vineyard is to satisfy the mind.
He described the growth trend of Napa’s small batch of wine brewing:
Some people of a new generation want to open a winery on a certain day, find a copy in the winery, The salary work, and then began to produce a small amount of wine, they want to sell them to themselves. You only need a credit card to buy some grapes and a barrel for yourself, buy some space in the winery, and then you set off!
This production trend matches the demand for continuous growth. According to the research of the wine market committee, the millennial generation is keen to embrace the small wineries with interesting stories behind it, and is willing to try their elders contempt for grape varieties.
People want to realize it. People want to drink it. The challenge is to join the bit -for small batch wine manufacturers, this means finds a cost -effective way to go public
.
Small batch of brewing plants are produced in large quantities, and they are becoming more and more popular among young wine enthusiasts.
The best way to build wine brands with WordPress to disrupt allocated wine sales in the world is controversial, but Michael believes , using scarcity and limited number of quantities The loyal customer base assigned to his wine is a feasible method
. Strive, because we all want things we can’t have.
The distribution is a key part of the brand building I participated in. Subscription allows you to get access: a new member gets a bottle, and then more functions of loyalty can be obtained. If people see anyone
you can buy this kind of wine, then it is not so special.
\”If anyone can buy this wine, it is not so special.\” – @michalterrien
Click to push push Text
Turn to a reliable Google and search for the \”e -commerce platform \”, Michael encountered several options, including Woocommerce. He chatted with a friend who worked in Automattic, and after investing a trust ticket, he sneaked into the world of WordPress. Use a custom plug -in to create a wine store for allocation
Because it is not familiar with the open source ecosystem, it took about two weeks to master its working principle:
I realize that I need to complete some customized things. But the beauty of WordPress [and Woocommerce] is that it is scalable,
and allow me to build something at a cost of $ 500
.
He needs to control the time of wine release, and the number of wines per customer can buy to reward loyalty and control inventory. Even without programming experience, he can explain to the free developers found on the upWorkThe work specifications of this custom plug -in.
established an unlikely cross -continent friendship with the Mohamed of Pakistan. A custom plug -in -reading a white paper on this situation -thus creating a simple small allocation plug -in for stores for use. In the case where the product supply is limited and the supply is in short supply , this plug -in means that the store manager can ensure and control customers’ purchase opportunities, set the maximum quantity limit for each product, or for different customers for different customers Different large numbers are applied to reward their loyalty. This is everything required for small batch of wine shops. The following is some screenshots of the team’s WooCommerce product allocation plug -in. In the spirit of open source, this plug -in
can be obtained for free on WordPress.org
.
Set the distribution layer immediately.
The hierarchy is applied to the customer according to the customer’s role.
View the application layer in customer information (if you are willing, you can switch).
Login? Allocation \u003d zero! Add a message to the shopping cart to log in or create an account.
To get Terrien wine, you need to register a list of emails. otherwise? Sadly, there is no wine for you.
Save more funds through free themes customized for the wine industry
Customized design, the Terrien website is very simple. They are currently using the Storefront theme -a flagship Wookommerce theme -almost use it, with the least CSS customization. Because Storefront is free, it can save more money.
How to customize Storefront according to your needs Bookshop modification created by small batch manufacturers. There is a custom CSS here, where some colors are changed, and you have a cheap solution to make your store look perfect.
It is simple to complete such a thing (or Terrien). The colors are controlled by a menu and involved the least code.
If you are a novice of WordPress or Woocommerce, then the learning curve of the customized theme is very low
-not only can save you cash, but also save time and trouble.
The right platform can save precious time and money for brewers By combining WordPress with Woocommerce and one -time customization, Michael can be distributed and allocated at $ 179 per year. Model
. In contrast, other wine sales platforms have the lowest distribution and sales price, with a starting price of about $ 4,200 per year.
If you take this road, \”you must do it yourself and are willing Say. However, as long as you spend a little time, learn or get help from experts, you can build something that fully meets you, and the cost is much lower.
An unexpected benefit: Community . Use WordPress and Woocommerce to make entrepreneurs a good company: When you are doing what others do not do, as an entrepreneur, you will eventually and you will always be yourself.
You must let it play, not others.
I appreciate the community consciousness that work to work in the WordPress environment
. I think this will be very isolated, but it eventually makes me feel more like a community member. It sounds a winner for us. In short, If you have ideas for e -commerce stores, please think twice and choose a proper system or pay for each month . In the long run, spending some time learning to use the open source system may save you time, money and trouble.
There is experience in selling wine online, and some suggestions can be provided to our readers? A rotation of a plug -in to woocommerce product? Tell us in the comments, we are glad to receive your letter.
Are you interested in knowing more information about selling wine using Woocommerce? View the following two use cases: mix \u0026#39; n match usage case: Wine Box:
You have recently started selling wine online, but rather than selling a single bottle is cheaper In the series, it is better to sell it in a board box.
However, you don’t really care about which bottle within this range: white, rosy or red.
So you want them to choose the twelve bottles they want to add to their board box .
Member qualification use case: Wine Club: You have distributed wine, but you want to create a wine club to provide personalized choices for loyal customers with more unique tastes. People of the wine club enjoy special discounts, you can buy unique wines that others cannot buy, and get an exclusive wine guide .
If you want to know the blueberry, Michael also makes blueberry sparkling wine!
