When selecting available transportation options for your store, did you consider the customer’s needs?
We have previously talked about the importance of considering customers when setting up a store navigation, writing a copy, and creating a return policy. But in terms of transportation, you may do (or have already done it) You think the best thing, and never realize that there is a situation that is not matched.
It takes a few minutes to think about the customer’s expectations to help you choose the correct transportation method, speed, and options in the first time -Or if your store has opened and runs a paragraph of operation Time, can prevent all interested shoppers from walking away in time.
This is why you should keep your potential customers in terms of transportation, and how to consider their expectations when setting options.
Why should you consider your customer when choosing a transportation option
When you set up an online store, you want to take action or launch as soon as possible \”Small and feasible product\”. We need to act quickly and convey our ideas as soon as possible in our hearts, which is almost ingrained in our hearts, and almost reaches the point where we cannot operate in any other way.
But the operation is too fast. One of them is the customer’s needs and your you The actual products provided by the store do not match
. If you just set up something as soon as possible without considering whether it is suitable, or whether it will provide services for your shopkeeper (even your product!), You may face the risk of losing sales.

Experienced shop owners sometimes add products that use special transportation options or new methods to make better products, but they never consider changing their settings to match
. This is why everyone is better to slow down and pay attention to the expectations of customers in any case. Whether you want to open a brand new store or add one or more new products to the directory.
Let’s see how to practice this kind of righteous thoughts through several steps and a few minutes of work.
Considering any product with special requirements
The first thing to do is: Do you have anything to doProducts with special transportation requirements? These should be obvious, but
You may have to consider all the possibilities that your shopkeeper may put forward
.
For example, if your store’s business is directly sold directly from local farms to kitchens across the country, Meat, then you can almost have special transportation options, aiming to keep your steaks and fish fillets refrigerated and preserved until they reach their ultimate destination.
If you want to transport any products that are sensitive to time or temperature, you need to provide them with corresponding options.

However, some special requirements are not obvious, and your customers may be those who make these requirements
. They may include:
Gift packaging and packaging
- , for products that can be used as gifts
- Simple box or cautious label [123 ], For products (such as drugs) that may be regarded as \”sensitive\”) or may destroy surprises (party supplies, are there anyone?)
- Special packaging and additional filled materials , suitable for applicable to需要长途运输的物品
- 选择隔夜或快递运输[123 ]
- You should at least consider adding a comment on the checkout page to indicate which options can be provided according to the requirements .
最后,在紧急情况或最后一刻需要时,即使是您通常不会提供的地区,也可以
You may not necessarily use these options for all customers to choose them for free in order to choose them during the checkout process. However,
Whether you support these special needs by default, or prepare It takes a little time to think about the possible situation for you to prepare for anything … and may get more sales.
How do your customers expect your product to get fast? Add the corresponding method We have hinted that speed is a factor that you need to consider when setting the transportation method, but you think the product needs to be transported quickly and Customers think they think they are considering them. How fast you should transport may be two things that are completely differentEssence
If you sell fashionable men and women’s clothing, you may think that the standard land transportation is good -after all, what are you anxious? However, what if most of your customers ordered these fashionable clothes in a timely manner at this weekend party? Or find a shirt to be worn on the Internet?
Similarly,
You think there may be a mismatch between the customer’s needs and their actual needs
, which is almost applicable to transportation speed. You may never see one item that needs to be delivered quickly, but there are many cases of the last moment, emergency or \”I forgot!\” Almost all cases.
In order to solve this problem, is worth add Overnight transportation options for your customers to choose . If this will cost a lot for some of your heavier or larger products, then you don’t have to bear these costs; if your customers need it very much, they will be prepared to pay, and you can always adjust your personal person by postponing the corresponding manner accordingly transportation cost.
Carefully consider the price and its impact -if it is reasonable, provide free delivery Of course, customers who need to get things quickly will not expect to get it for free. But what are the customers who want to get things? How much do they pay for the fun of receiving orders? The transportation cost is one of the biggest factors that caused the abandonment of the shopping cart
. A Business Insider study showed that on average, 58% of shopping carts were abandoned due to freight, and the annual sales loss was about 4
trillion US dollars.
Freight is the first reason why shoppers have given up shopping carts. (Picture source: Business inside)
Please note that 50% of the shopping cart has also been abandoned due to the threshold of free delivery.

. They usually think that the money is directly entering your pocket, and the fact is that you often report the fees you choose to
. Therefore, it is difficult to eliminate this view without losing money.
The best thing you can do is View your profits and consider whether to provide free delivery services . You usually find a point, you can pay the average freight at this point, and according to your productThe profit is still good; for many retailers, this is $ 50 or $ 75. However, if you have never felt good about this, this may mean that your product profit margin is not very healthy. But you are also
without
to provide free delivery services. You can do more things to win customers, such as providing coupons or other discounts. Your client may not be motivated by free delivery at the beginning. This
is also a fact. After all, if you sell art on the Internet, \”free\” delivery may be regarded as a risk of slow or cheap … thereby destroying those expensive artworks! Therefore, this is a good thing for a model to be reversed and charging freight.
All of these have returned to considering your customers and what they think of transportation. Is this an additional annoying cost … Is it a way to send them a new and precious purchase of safety to the door?
After the decision, select the corresponding options in Woocommerce or its extension After you carefully consider the customer’s needs and expectations, from the price to the delivery time to the cost, you will need to need Complete and set the corresponding options in Woocommerce
.
All our transport expansion can be viewed here. Popular options include USPS, UPS, Federal Express, Canadian Post and Royal Post. You can also use extended programs such as ShipStation and Shippingeasy to manage labels and tracking numbers. After adding the correct extension, You can manage your available area, price and method through settings \u0026 gt; shipping . You can browse all our useful documents (including videos and screenshots) here.
Add your transportation area, available options, costs, everything goes well!
In the future, our purpose is to make this setting process very easy through Woocommerce Connect. Now, if you are located in the United States, running the WOOCOMMERCE 2.6 test version and installation of WoOOCOMMERCE Connect Alpha, you can use USPS (soon, Canada Post) Set corresponding options.
Let the customer needs to determine how you transport your product, you will see better results
All other things you do for online stores will keep your customers in mind —— Why do you consider their needs when you set the transportation option? By paying attention to special transportation conditions such as time and packaging, the costs you charge for these goods, and how you show these options to the shoppers, you can reduce the abandoned shopping cart and ensure that your customers are right from obedience to obedience.It feels better to buy products there … Whether you are resolding exquisite art or exquisite clothes.

What are the questions to your customers affect your transportation options?Or better, do you want to share your own prompts with other shopkeepers?We are happy to receive your letter in the comments.