Amazon, Wal -Mart and Tajit are not just popular retailers -their website It can also be used as a resource. Thousands of people rush to these websites every day to study products through customer reviews. When other stores do not provide enough information to make shoppers make wise decisions, many large shops like this are used as search resources.
Product review is an important part of online store brand and marketing . They help build trust and loyalty, and usually describe the difference between your product and other products.
Today, we will understand how to help your store increase sales and how to persuade customers to leave more. Continue reading to start.
Comment helps your store in several important aspects
Smart shoppers will hardly know how the product is When they work, they buy products . They read the most important decisions: Should I take out their wallets to adventure?
The direct benefit of the comment is that they can make your future customers feel more confident.
The more comments you have, the more the shoppers believe that they have made the right decision .
Comments can also help increase the online image of the store. Because customer feedback appears on the page of each product, the comment can help find the page on the search engine through a unique keyword.
In addition, if customers share the products they comment on their social networks, the exposure of these products and your brand will be higher.
More comments \u003d increase long -term exposure to your store.Comments can also help you better understand your product. You can spend a few hours using products, but customers are likely to notice what you have never noticed. This means that your customers can give you good feedback, improved ideas, and even incredible marketing ideas!
It has been said so much, unless the products you are currently selling are all the rage or have been seen on Shark Tank, it is not easy to get customer comments
. However, there are many simple and affordable methods to attract customers to tell the world about their views on their purchases [1twenty three].
Let us dive into the water.
First of all, ask your customers directly
The best way to let customers check the items they have or purchased is
Ask them
. It’s straightforward -not to say that your customers don’t want to leave a comment, but they usually don’t remember!
About a week after their order arrives (or later, if your customer is unlikely to use your product immediately), please comment on the customers you buy.
On -site requests and subsequent emails are the most popular methods. If you are using Woocommerce, the Follow UPS extension allows you to automatically perform this operation by email using any number of configurations of any amount.
Make the audit process easily
Do not send customers to the comment form full of unnecessary fields
. You need name, email address (only for contact or verification purpose), rating and reviews.
If you think it is necessary, you can also ask customers to write down the title (or title) and provide a wide range of positions (such as cities and/or states). If you want customers to include images or videos, please use the upload function you have tested on all devices.
The easier it is to make customers submit comments, the more comments you receive. Provides incentives
Incentives are a good way to excite people with sharing information
. This can include adding comments to the existing reward plan or creating new incentive measures for commentators.
For example, when you call any of the established products on Adagio Teas, you will see hundreds or even thousands of comments. This part is because the client will get five loyal points for each comment.
Adagio.com provides a store points equivalent to 50 cents for each comments purchased.
If you do not provide a reward plan, there are many other incentive methods, including:Participating works
(see below)
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- Coupon
- -For example, you can get 10% of the coupon from their next order
- That is to provide a discount of $ 5 in exchange for comments-this is what you can do with the appropriate Review for discount expansion
- -the only limited to submitting detailed comments and attached to the attachment The reviewers of images or videos, or commentators who submit multiple comments in a certain period of time
discount
gift voucher
Although the types of incentives of each store should not be the same, any e -commerce website may use incentives through incentives through incentives. To increase the possibility of getting comments.
Provide participating works in exchange for feedback Customers like to win some certain The possibility of things . You don’t have to give up a car. Instead, retain drawings for some simple things, such as store gift vouchers or low -cost popular products.
Some popular gifts include:
Store gift vouchers
Unique accessories specially produced for your store
Popularity Store products
- The gift card of the restaurant or coffee chain store
- Want to better attract commentators? Let the entries continue multiple drawings so that their chances of winning will be greater.
- For photos (or reuse existing photos)
- People also like to shoot … Well, everything!
Limited or unique items
Product reviews with pictures and videos can tell stories better than pure text comments.
The function of uploading pictures and videos can increase the opportunity to comment, because people like to share the media, especially if they especially like a certain product.
If you can persuade customers to share their comment photos, you will see richer and more interesting stories to share with the shoppers.
If your client does not share a lot of photos in your store, you can ask for the photos found on social media (such as Instagram and Twitter) reorganized as comments with credit Essence This is a powerful form of social proof that makes your product page look great!
Tip: When raising the correct question When inquiring the comments, please please, please please, please please, please please, please, please, please, please, please, please, please, please, please, please, please, please, please, please, please, please, please, please, please, please, please, please, please, please, please, please, please, please, please, please, please, please, please, please, please, please, please, please, please, please, please, please, please, please, please, please, please, please, please, please, please, please comments. Make sure you have the right problem . Not only do you want to know if your client likes the product. You want to know how they use it (Explanation, photos, videos), who will recommend it to whom, and whether the product has changed their lives. Although you want these comment forms to be as short as possible, please
Consider any important information required for other people to make a wise purchase decision
. Fashion stores may want to ask whether the product is \”in line with the size.\” The photography store can benefit from whether the commentators are amateur or professionals.
Raising the correct question can not only get more authentic comments -it can also allow buyers of some products to report how to suitable for them or how to work for them. How to deal with the comments received
Appropriately handling comments can establish trust and loyalty. It can also help websites get more comments, because people know that someone is actually listening.
The following is some fast reminder about using comments. Regularly review your comments Formulate the plan, check your comments at least several times a day, or use notifications to know when to submit comments. If you review your comments, please approve or reject them as much as possible to keep progress.
When the customer spent time to write things and was ignored, they were frustrated. Sometimes they even rewrite and re -submit comments, thinking they lost their way.
Reply to the comments you need to pay attention to
apologize for your mistakes, clarify product information, and thank customers for spending time to leave feedback . You don’t need to reply each
comments, but you must take time to show your care.
If you want to solve the problem privately, you should still publish a reply you are contacting the customer via email or telephone. In this way, shoppers can see that you take the problem seriously, which can increase their confidence in rapidly.
Don’t sweat for small things
People will complain, sometimes they complain about strange or stupid things. Although these comments have reduced the average level, a higher proportion of positive comments should be balanced. Published all levels of comments show that you remain true .
Some shoppers may have strange complaints or unnecessary negative. Do not sweat and make a response and continue to move forward. Experienced online shoppers know what to find. They usually read the most positive comments first(See if the product meets their requirements), and then the worst.They know that a considerable part of the bad reviews in other aspects are not necessarily related to the product itself.
Amazon customers’ comment on a pair of walking shoes shows that the problem is whether the shoes are suitable for specific people, not necessarily products.
Hugging the process, selling more products
.Use the steps listed here can convince the shopper to believe that you are trustworthy and have excellent products.They can also inspire other customers to share their views on your products.Is your store allowing product reviews?What measures do you take to encourage shoppers and customers to share their ideas with others?Let us know in the comments.
