Do you use woocommerce to sell clothing or fashion accessories? So far, you may have dealt with all basic knowledge -adding product photos, writing descriptive copies, setting one or two payment methods, and so on.
After completing these tasks, it is time to make your fashion store go to the next level. By putting fashion design in the first place, using fascinating content, or trying strong expansion, you can improve the experience of the shoppers and get more sales .
Let’s explore some shop owners who use Woocommerce to sell clothing or fashion products to achieve a new height method, starting with (appropriate) visual attractiveness.
Use the theme suitable for your store
physical clothing and fashion accessories stores to invest a lot of time and money to create a brand \”experience\” for customers. From the moment a person entered their store, they wanted everything -from music to the label of each product to the label of each product -to reflect their purpose.
As an online retailer, you may not have the actual location or price label of your logo, price label, But
You still should be with this experience .
From the first moment they saw your store, they should start to understand you -what kind of clothes do you sell, who do you want to sell to, what are your values, etc. It may take a few seconds to master all the information, but it starts at first glance.
This is why
Carefully check your Woocommerce theme is an important first step . If you sell wedding dresses, your theme should look elegant and professional, not naive or casual. On the other hand, if you sell children’s clothing, the cute and childlike theme is more suitable for you.
This is where we think that SCHOFFA has done a good job on their theme, which is customized for running on Woocommerce.
As soon as they look at their fonts, their information and a picture, you will feel professional spirit and good business consciousness .
The theme of SchoffaThe product is consistent.
, making them more likely to leave and support competitors. This is why it is so important to properly handle each small visual details.
Don’t you think you are right? You can choose a lot of WooCommerce themes, from fashion and elegance to playful and interesting. A good starting point of the clothing store is Galleria, which is a cheap children’s theme of Storefront:
The galleria children’s theme of Storefront is a simple and beautiful way to quickly design your store.
Any custom version of these sub -themes -even the custom version of the free Storefront theme itself -may be the first impression you show the wonderful first impression of the store visitors.
Use professional photos on your homepage, category page and product page When you start your store, your budget may be very nervous. With a little time and some sales, you may have more breathing space … and more opportunities to improve. This takes us to the next prompt: photo. Check out all the photos on your website, especially the photos, category pages, and photos on the product page . Ask yourself:
\”Do these photos look professional?\”
They shouldn’t look like it was taken away by someone’s mobile phone.
\”Are their size appropriate?\”
The image should not be blurred, pixelized or (on the product page) cannot be viewed at higher resolution. Check the size of multiple screens to determine.
- \”Are they suitable for mobile devices?\” In fact, your entire store should be suitable for mobile devices. This means that you do not need to scroll or zoom on mobile phones or tablets.
- \”Are they suitable for my store?\” For a shop selling clothing designed for Gothic fans, a dark -colored photo that looks mysterious may be useful … But For searching forThis is not the case for old women who wear church clothes.
- If your photo cannot meet your needs,
Although taking professional photos for your clothes or accessories may cost more preliminary expenses, it is definitely worth it in the long run.
is worth looking for a local professionals to help you
. Although this may make you spend a few hundred to thousands of dollars time, installment, photography and processing costs, it is worth it -especially if you have no resources yourself, if you have no resources
More So often change your product lineup.
If your product is often replaced, please consider buying beautiful cameras, participating in photography courses, learning How to invest or modify product photos for your store to invest in your business. It will save you time and money, and (maybe more importantly) to make you look like professionals.
You can see this professional spirit on the costume store 10DEEP supported by Wooocommerce. Look at how each item in their lineup was filmed consistently . Each photo in their stores is very beautiful and meets brand requirements. Their product page contains high -resolution details, which is very gorgeous. The product page of 10DEEP has been shooting the product …
… Their close -up lens is very beautiful, especially in the whole whole Dimension when watching. When customers see this detail, it is easy to convince them to take action!
Remember:
. All the content we recommend in this guide is to help you avoid this.
Beyond the simple product copy -use content, video and UGC persuasion Writing product copywriting is an art. However, even if you have already mastered it,
How to make shoppers believe that your product is still worthy of improvement in purchase
. If your potential customers are not touched by your photos and copywriting, then you can take other measures to convince them. Some ideas: Add links to related content,
Guest article, appearance manual or style guide. Reading more information about products or brands can build trust and even make them interested in new products they have not yet seen.
Production and embedded short video
, you can display the product in detail in it. These do not have to be as professional as your photos, especially if your store already has a leisure atmosphere.
Add the content generated by the user, such as photos from Instagram and praising your embedded tweet.
UGC can be very powerful, and usually has a long way to persuade shoppers to try your products.
- Do not avoid those Instagram photos -UGC is a good way to show your product in real life.
- As we showed in this post about fashion brands that successfully used social media, Converse added Instagram photos from the customer on the product page to show the shoppers show their shoes in What is in real life … and
link to the products they may not have seen yet.
Converse to add real customer photos from Instagram to its product page,, the product page, the product page,,, the product pages, And link to the items displayed in the photo so that you can view it.
If you can convince your customers to use a general label on Instagram
, you don’t even need to add the photo to your product page-just use this extension, image image, image image It will automatically appear. Create a special experience using a selected extension for smart shopping users Stores centered on fashionable can attract new customers in various ways , and
allows to let allow Existing customers get more returns
extreme Reward your shopkeeper in a large way
. The coupons issued when the order is completed is associated with the product, displayed in the shopping cart, and so on. Points and rewards-
Create a loyalty system for the return of the return.
Use \”points\” to exchange future purchases.
Shopping car notification -If you provide free delivery or are being promoted, this extension allows you to display in the shopping cartDynamic messages so that Shopper know what action to take . Discount comments -need more comments? You can provide customers with discounts in exchange for their ideas-
This is another unique way to encourage repeated purchase
- .
- WooCommerce Wishlists -A list of desire to allow registration and unregistered shoppers to create and share your product. Now, they can save their favorite clothes for use … or
- Wooocommerce points and rewards During the operation, the discounts of a pair of shoes in the shopping cart and the accumulation of more points were displayed.
- They also create loyalty and motivate repeated purchases . This is an ideal choice for clothing and fashion stores with regular changes in the lineup, because you will hope that these customers will come back every season to see what new things (and buy something).
to prompt your family on the next birthday.
As you can see, many of these expansion not only benefit the first purchased customers-
By attracting customers again and again
As we mentioned, improving your store does not mean that you only focus on acquiring new customers -it also needs you [123 ] Spend some time to bring the first group of customers who come back to the first batch of customers . This is why follow -up is the ideal expansion of your store.
Using Follow UPS, you can send subsequent emails to the customer at any time after purchasing (or tweet, if you decide to collect the customer’s Twitter handle -tidy, right?).). View follow -up follow -up on your instrument board.
This extension enables you to create a simple \”Do you like your new clothes?\” The message automatically sent to the clothing owner after 10 days … or it is provided to be sent to it within 10 weeks to send it to it to 10 weeks. The complete series of drip irrigation emails of each customer’s educational content.
One or more follow -up actions -the option is you
.
.Follow -upBring them back.
With so many settings and options, this expansion program enables you to turn your store into a marketing machine.
Establishing a relationship with customers is important, and you can do this by contacting them -or providing some small gifts . They don’t need to know it is automated. Using Woocommerce, your fashion or clothing store can flourish Beautiful clothes or unique fashion accessories can help your store the focus of the spotlight. But to persuade more shoppers to buy, you need to have a killer design and effective marketing
.
This is what you can get through Woocommerce. With the correct theme, creativity and selection expansion, you can not only attract new customers, but also keep your customers who have obtained loyalty and interested in your brand.
Looking for more inspiration?
Looking at what the fashion store is doing in real life in our Woocommerce display cabinet, from using world -class design to providing amazing promotional activities.
Do you have to share your own tricks with fashion store owners? We are glad to receive your letter in the comments -please join!
