When you open a store, the payment gate you choose may be very suitable for your needs … at that time Essence But with the development of your business, you may find that you are in a state of no longer suitable for your needs.
Good news? You are not trapped in your current situation. There is nothing eternal in e -commerce -the design and components of your store can be upgraded, improved or switched at any time.
However, if you are considering changing your payment gateway, in addition to \”I can switch quickly?\”, There are more things that need to be considered.
Before jumping to the new gateway, you should consider several aspects, including the impact on your payment options, finance and customers.
If you are considering whether payment updates are suitable for you, please continue to read to understand what you should evaluate before making any major changes.
First, please check the gateway compatibility of your store carefully
The change of most of the payment gateway is the growth of the store or the need to support the additional additional additional additional additions The payment option is driven. But you may also accidentally encounter a new option that has a higher price, it looks more professional or provides a better experience for your customers.
No matter why you consider this change, the first thing you need to do is
Make sure that all the gateways you are evaluating are actually compatible with your store
. There is almost nothing to do something worse than doing something, but I found that it does not work for you! If you are using Woocommerce, you can find the complete list of the payment gateway we support (more than 100 at the time of this article). It is very likely that we will get what you want, but it will never be harmful to check carefully.
Evaluate the payment method you will add or cancel
Change your gateway to add some benefits to your store, such as being able to integrate directly through the API instead of relying on different places options. But you may also lose
some things because of the switch.
Your next step will be View the payment option you choose the gateway supported to determine the content of the addition and/or delete
. The idea here is to fully understand the benefits you will get … or where you may lose.
Do you change the payment method you accept? If so, consider what impact this may have on the customer.
For example: If your current payment gateway supports Dalai Card, but your choice of the choice of the gateway does not support, you need to check your order history to understand how many customers use the use of about how much customers use the use After this payment method
. If there are only a few, you may be able to switch with confidence. However, if you are in this card that is very popular, then canceling this payment method may be a huge mistake.
Another worth considering is Whether you should delete the hosting payment options (such as PayPal) or run in parallel with the gateway you choose
. Although it is a different place option, it may affect the conversion rate of certain stores, PayPal is still a very popular and convenient payment method that can provide a good choice for credit cards. Your existing customers may be used to it.
The advantage of this is Add
Payment option has little disadvantages. After all, customers like to choose to pay. But please pay attention to provide
too option -at some point it may begin to have adverse effects, so please do not hesitate to delete the payment method that has never been used before. Considering any increase or decrease in costs
Most of the payment gateways have costs. Some people will charge a small amount of transaction fees for each payment for you, and others will charge monthly or annual fees, and some people combine the two.
Although the gateway from a 5% transaction fee to a monthly use fee
sounds more cost -effective,
However, it is important to make mathematics before making any decision [123 123
]. According to your current or predicted sales, 5% of each transaction may actually be much less than paying 12 large amounts of funds per year. If your cost is absolutely reduced, it will be easy to make a decision. However, if the cost changes in any way (for example, the frequency or the time you are eligible to get the bill), you need to sit down and do some calculations before signing any documents.
It may not look much like changes or increases in the relevant cost of the gateway. But over time, it will definitely increase.
Although this is the case,
Increase in costs will definitely have a positive impact on your business . Therefore, if you have to pay a little more and get more payment methods, or switch to a gateway that is more reliable or more suitable for your customer needs, it will be worth it -and in the long run, you may earn this. money.
View your customer’s requirements -and how to help the gateway switch
Do your client directly ask you to provide you with other payment methods or support card types? Or are they complaining that your current gateway is difficult to use or has strange errors?
For anyone who wants to improve the payment experience, customer feedback is a huge wealth
. Through this direct feedback, you can find a solution that can accurately meet the needs of shoppers -whether it is support for common credit cards or a better experience as a whole.
If you have not collected a lot of feedback so far, you can make a request at any time. Consider publish a short question on your Facebook or Twitter page, or even set a minimum survey at the time of checkout (or later). In the words of customers, this will enable you to hear what you can do better. Find data about how to affect transformation Sometimes, the situation you are in may be a confusion. You may think you need a new gateway, but you are not sure. What if you are actually working well now?
If you can access data through Google Analytics, then your valuable resources can help you determine whether the conversion rate may be increased after changing the payment process
. This is because Google Analytics can accurately show you your customers get off at your website when visiting your website, whether on the homepage or when they are about to pay.
One of the options you can use to view the owner’s departure place is the \”user flow\” report, it It can accurately display how many visitors start from their journey to the end (that is, buy). Alternatively, you can check the exit rate of each page during the checkout process, such as shopping carts and checkout pages to check whether the exit rate has increased or sharply increased as time. Are your shoppers satisfied with the change of the gatewayOr is it possible to damage your transformation?
In addition to the withdrawal rate and exit rate, you should also consider what impact of the change of gateway on your overall user experience. If your new gateway is not suitable for your store appearance, it may also damage the conversion rate from visually. You can learn more about our recent articles on payment gateways and UX.
If your user flow has decreased significantly during the checkout process, you think that shoppers will transform through different payment methods, and you have considered all the others in this list. Content, is worth trying a new gateway. The worst case: you can switch back at any time.
Finally, consider (or plan) any shutdown time Finally to consider One: Whether the change of the gateway will cause your store to stop. If you do not have a test version of the temporary server or store, you can try the gateway before startup , ideal, you better arrange a shutdown time for the store in advance. During this shutdown, you can transition to the new gateway, perform testing and make everything take effect.
If possible, the shutdown time should occur in one of your slowest traffic or sales periods to minimize the potential impact on shoppers. You can use a custom login page or free WordPress plug -in (such as maintenance mode) to show the visitors that your store is temporarily closed, but it will return soon.
If you do have a temporary version of the store, try to test the new gateway there before deploying to your real -time site. Similarly, if possible, please change it in a slow time in case you encounter any unpredictable errors.
If the test version of your store sounds like what you want, you can read this Operation guide to set one for yourself.
Before changing the payment gateway, please consider the impact on your store, finance and customer carefully A enthusiastic attitude of \”doing things well\” may be a The huge benefits … most of the time. But this is one of the cases that may be very harmful to make changes. Before making any changes to the store’s payment gateway, consider how to affect all aspects of the store -from the rate you paid to Design and checkout process
. After this consideration, if you still sell on the switchThen go, don’t look back.
Are you considering upgrading the payment gateway to the store?If you have any questions about us, or make suggestions on what you should consider before changing, please tell us in the comments below.We have been listening!
. Therefore, if you have to pay a little more and get more payment methods, or switch to a gateway that is more reliable or more suitable for your customer needs, it will be worth it -and in the long run, you may earn this. money.
is worth trying a new gateway