When you first understand the analysis of your online store, things may soon It becomes overwhelming. Too many data need to be explored, too many lessons and lessons need to be learned so that you can’t be blamed because you don’t know what to do first.
One of the biggest challenges you will face is to understand which data is important (which is not important).
You can only concentrate time and attention at a time on several main goals , so you should be careful to choose the data you check and take action.
But how do you know what indicators match with what you are doing? Or, if your store is a new store,
How do you know which indicators you should follow -and which indicators do you focus on?
Today, you will understand which indicators should be followed by
You . Are you ready to study the data? Let’s go.
What do you need to monitor the indicators of the store
(Picture Source: Google Analysis) ]
Although there are a large number of solutions to track and report activities of online stores,
However, for those who are not familiar with analysis or e -commerce (or both), we recommend using Google Analytics [ 123].
Google Analytics is a good start Capture and report a lot of data. The owner can find and view more or less from any restrictions at their own time.
If you use Woocommerce, you can expand Google Analytics with your store through Google Analytics Pro to expand with your store.
This extension provides enhanced e -commerce tracking, as well as fine -tuning tracking and reporting to the projects added to the shopping cart, the completion of the purchase, and the use of coupons.
Google Analytics and Woocommerce, a pair in the data paradise.
After setting Google Analytics for your store, you must narrow the range of tracking -this is a mustThe steps you want, so you don’t have to take a few hours to screen the data.
You can use Google Analytics Main indicators Google Analysis It is full of reports, data visualization, tracking and learning opportunities. Let it run for a week or two, you will learn from your teeth. But it is very
It is easy to make you overwhelmed, or you are confused about what you are watching.
GA provided four main data parts.
Decomposition one of the best ways you can use GA tracking (and you should be first follow) are one of the four \” Category \”: audience, acquisition, behavior and conversion.
In these categories, you will find: The audience: the data of the visitor
-The type of shopkeeper about visiting your store, the type of shopkeeper, and the type, The details of their behavior and the devices they use
Get: Details on how you get the audience
-While they come from search engines, advertisements or your social media page Waiting for the external network
Behavior: The behavior of the audience and your store
-What pages of the visitors visited, your store responded to their requests, and what they used Coupon code, etc.
Transformation: Information about purchasing
-what orders have been completed, how long it has been completed, and how much these customers have experienced \”contact points\”
You can avoid getting lost or wasting time to find data by roughly understanding which information is available and which part of Google Analytics. Let the above description become your guide -return at any time when you need it!
尽管您可以跟踪的内容远不止上面列出的内容，但如果您It is a novice, you should definitely start from a young age . Therefore, considering this, let us continue to move forward so that we can help you find the indicators that need attention.
Considering the age and growth stage of your store When deciding what to track, the first thing to consider is The history of your store and what development it is Essence
If your store is brand new and is still struggling for each sales, then you will focus on the same data as the stores that have existed for several years and have no problems with visitors. it’s meaningless. Your needs are different, and your goals are different.
The following is the indicator you should pay attention to, depending on what you are:
If your store is brand new
, you need to focus on Attract visitors and observe their sources, because there is no traffic, you will never sell a single sales
If you have some traffic and start to get some sales
, please find the most chance to transform Source and strive to expand their scale.
If you have a stable sales
, please transfer your attention from monitoring traffic sources to viewing factor that promotes transformation, including which coupons or transactions are used most
]
Basically: The newer your store, the greater your attention to traffic . The report you pay attention to in the early stage should explain in detail how many visitors you are every day, week and month, and where they come from.
Over time, the traffic becomes easier to get. You can focus Transfer to transformation and check how the visitors interact with your store during the purchase process.
Think about your current main goals
What goals do you have to your store now? Of course, everyone’s goal is \”making a lot of money\”, but what is the recent
goal in your heart? If your store is a new store, your goal may be \”completed the top 50 sales\” or \”find the most effective marketing method\”. If you have done this for a while, maybe it is \”increasing my average order value\”.
The data you track in Google Analytics should support the goals you are working hard
. It should help you focus on the goals you set and provide updates for you and your team. Some ideas:
If you have set the goal of reaching a certain number of orders
, then you should spend most of the time spend by viewing the number of times the conversion times. On the support data
If your website is a new website and your goal is currently focusing on increasing traffic
, you should pay attention Sex
If youSet a fine-tuning goal, such as increasing the value of the average order
, you should spend time being transformed-e-commerce tracking these smaller values \u200b\u200band viewing specific products or category data Of course, [123 123] ] You can’t help but simply set goals and track data
. Finding the data corresponding item you want to track in Google Analytics should be the last
last
after you formulate the plan (whether it is expanding traffic, increasing conversion rate or what you have).
Avoid setting too many goals at a time A sentence loyalty: Do not set too many goals at a time.
The goal is very natural, but the result may be catastrophic.
If your store is a new store, try to focus on a key goal or indicator that needs to be improved. This allows you to:
Putting all your energy into that goal, not to disperse it
-the more energy and attention of something, the result, the result Maybe the better
There is a clear understanding of what will happen next instead of trying to focus on multiple mobile parts and next steps.
Only run one test or experiment once , which is also a good suggestion for beginners of A/B test
As you The development of the store (maybe your team), you may find that you are more willing to handle multiple goals and experiments at the same time, which is good. But for beginners, just focus on one thing at a time, you will avoid being at a loss or confusion. The indicators you track should be consistent with your marketing activities
Finally, consider what you are doing to sell your store to potential customers. Do you release new products on the Facebook page? Or are you sending email activities to interested shoppers?
The data you track should correspond You should follow your efforts and understand what is effective or improved .
What should I follow in GA? What is your marketing results?
Some marketing strategies you may want to track in GA:
Use social media to increase traffic for new products? Acquisition -what channels of the social network will tell you the most successful
Send email activities?
If you want to track the results of these messages, go to the transformation-target and find any content marked as \”email\” in your overview report (but first check the important instructions on UTM links below)
Is there a discount code?
Through our Google Analytics Pro expansion, Woocommerce will provide these data, allowing you to check which code in enhanced e -commerce report is winners
Most of the cases, marketing data is easy You found it in Google Analytics. But according to what you are doing or the tool you use, you may have to use UTM links to set special tracking to receive accurate reports.
This is a useful UTM explanation that you may find. You can use Google’s UTM link builder Create your own correct label link within a few seconds. Pretty! Finding the correct indicator to track depends on your current goal of the store Google analysis may allow you to reach a lot of data. As a shopkeeper, it is easy to be tracked and tracked All content . If you want to optimize the traffic, click rate, and conversion, everything is available.
But the best way is to choose a focus for your store and track the corresponding indicators in GA
. This is to increase traffic, optimize visitors, or increase the conversion rate depends on your goal and your growth stage. The key is to know that you can only do one thing at a time, and then
as much as possible -and track -that matter
.
We hope this will help those who start using Google Analytics or tracking store indicators. Are there any questions to ask us? Keep them in the comments, we will be happy to reply as soon as possible.
After setting Google Analytics for your store, you must narrow the range of tracking -this is a mustThe steps you want, so you don’t have to take a few hours to screen the data.
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