Give you a question: When the customer searches in your store, it will happen What?
The default message returned by WooCommerce (actually most other e -commerce platforms) is \”no product\”. The next page is empty, a barren wasteland, and almost no direction for the next step.
As if your client personally asked you the location of a certain thing -just get a blank gaze and shrugged greeting. This is a bit useless.
As you may have guessed, it doesn’t have to be like this.
When their search did not return the result, the shop’s journey should not end. With some optimization, you can ensure that it has just begun.
Let’s take a look at you (perhaps with the help of a trusted developer) can make full use of several methods of your \”not found\” page to turn this barren wasteland into a barren wasteland into A lush paradise full of potential.
For beginners: find the file you need to change
Before we give you any suggestions, you should clearly know that if you want you want Follow it, what do you need to do.
If you are using woocommerce, please check /
Folder. Among them, you should find a php file called
no-ProDucts-FOUND.PHP . According to the theme you use, the author may have modified the original version of this file to add some functions or styles. Or they may have left it to you. Each theme is different.
Our initial \”not found\” page, with instructions for usage. Want to start again? You can always get it from github.
In order to avoid problems, you or your developers should copy no-products-found.php
to local machines or (best) test sites, and testing are testing, and are testing. And push all the changes there before pushing to your real -time store.
However, if your theme has been updated, the version of this file may be covered.
Therefore, your best action plan is to create a sub -theme containing the new version of this file. WordPress developers can definitely help you complete this process.
If you do not want to create a sub-theme, you can still cover the theme no-products-found.php
version-
Because you may need it! If you do not use Woocommerce, optimize the process that you need to follow the \”not found\” page may have nothing to do with the theme, but it will almost involve in -depth research code. Check the answers to your platform before starting -you must know what problems you have encountered. In summary, let’s see some methods can make these sad search into happy search.
Let the shopper have the opportunity to try other search
When you see the \”not found the result\” page, what is your first thing? You might try it again, right?
Therefore, if your shopker wants to try again -may They want to try another keyword- It is wise to give them the opportunity to conduct a second search .
However, we are not to add a fast text string with \”sorry, try again\”, and remind them that they are rolling to the top of your store. We mean
Putting a new search bar within the range of the tentacles . Let them relax!
This is the Just Fashion driven by WooCommerce. Toast, we will re -consider our demand for dinosaur T -shirts.
If you are using the WooCommerce product search expansion program, it adds additional features to the default search of the store, you can use a short code to quickly add the search box to any page. Use Do_shortcode () The function will allow you to add it to your no-process-found.php file; you can learn some knowledge about this here.
Provide search suggestions to prevent him in case of himWe walked on the right track Sometimes people know what they want, but they typed the wrong words during the inquiry. Or they know what it is, but they don’t know how to spell the brand they are looking for. In this case, the most suitable replacement of the \”not found\” page is the recommended list or page
. Your shopping
is on the right track, so you don’t want to leave such an impression that you cannot sell GPS to them although the warehouse is full of GPS.
A method that does not need to build a custom system (high cost, let alone time) can provide these suggestions to use Instantsearch+ extension. This convenient option serves \”what do you mean?\” Proposal directly from the cloud.
Therefore, if the customer wants to find Garmin GPS, but messed up the key …
If there are suspicious spelling errors, this specific extension will provide search for search result.
In the above results, the spelling error \”Garmim\” will lead to the \”Garmin\” result, but the expansion process also provides a link to the results of \”Garment\” or \”Garments\” to prevent it in case in case in case Essence
This is a bit like patting the shoulder, friendly \”you are on the right track, you Let’s not let you search twice. \”We will make mistakes from time to time, so systems like this can truly save time. This may even be a liberation for those who don’t remember how to spell a specific brand or product name but are asked to find a gift. Link to the popular category or \”starting point\”, because you may not have what they want Maybe you will not get what your shopker is looking for. But you may have similar (or better!), The only way they know is whether they look around.
Whether your store is large, small or in the two, just say that \”they can click on their own\” are not good enough. It is not uncommon for new shoppers to be overwhelmed, confused, or not sure where to start. Therefore,
adds some suggestions or starting points to those who may need them
.
For example, if you sell coffee cups, you can show your best -selling product -maybe each category has one. No matter what someone is looking for, in this case (maybe you just don’t have a yellow cup), you will show them the samples you have
.
Or, if you sell clothes, and recommend that your best product will spend too long and may not be suitable for your shopker (you I don’t know their gender, taste, age …), you can simply display the attractive visual navigation of the main category. You Should have what they want? Let them tell you After all, you may still be unable to provide visitors with what they are looking for.
But this will happen from time to time. Maybe you only sell shoes, and your shopkeeper is better to find socks elsewhere. Or you may not be interested in wearing a cheetah printed and knee socks they want -you prefer to wear ankle socks.
However, sometimes shoppers will search for you what you should have. Or you indeed
own it, but some combinations that lack keywords or insufficient inventory make it unable to find it. The solution here?
By letting them tell you what they want to establish goodwill
.
Let them have the opportunity to share their ideas. You can add the contact form directly to your No-PRODUCTS-Found.php file, which indicates that people who occasionally discover this page can contact you with you many times to contact you with you Explain what they are looking for. If this is a good idea, then you may consider adding it to your store. If not, you can propose an alternative at any time.
Don’t want to experience the trouble of adding forms? Just add a link to the existing \”contact us\” or feedback page. This is an extra step, so the conversion rate may decrease a little, but it can still work.
Consumers like to be listened, and they like to know that their thoughts are important to someone. On the other hand, it is difficult to get feedback for the owner! So this is a win -win situation- Listen, they can speak .
Don’t be afraid to enjoy this process There is no doubt that you have seen at least one of these clever 404 pages when surfing online. They provide all the contents of shameless illustrations to hidden mini games, turning things that may be troublesome into a pleasant way, and let you return to the right track.
Of course, we prefer our own Hiro. You have no reason to apply the same ideas in these shameless 404 to your product search results page . No result is as frustrating as the link is disconnected -if you make up your mind to something, it may be more frustrating.
So I have fun. Add illustrations to your search box and urge the shopper to try again. Add Youtube video. Write some copywriting to explain how you always improve your product choice, but hide a small link to the coupon code.
Remember, everything you do here should be suitable for your brand. Pay attention to your tone, and considers the shop’s experience in each step . Although making your \”not found\” page into mini games may be attractive, for a company worth thousands of dollars in a company, it may be dispersion or even inappropriate.
Turn \”not found\” into \”let us try this\” As you can see, the \”No found\” page is not necessarily the end of the shoppingrator journey. With a little optimization, this page can be the beginning.
regarding this page as the opportunity to say \”let us try this\”.
This is an opportunity to create goodwill, indicating that you care about -and save your sales that may be lost.
Do you have any questions about the idea we put forward here? Or do you have any suggestions to add? Please talk to us in the following comments at any time, we are always eager to receive your letter.
Do_shortcode ()
Consumers like to be listened, and they like to know that their thoughts are important to someone. On the other hand, it is difficult to get feedback for the owner! So this is a win -win situation-
Remember, everything you do here should be suitable for your brand. Pay attention to your tone, and