The holiday is about to end, and your online store discount and discounts also follow. Things are calming down and sales are slowing, which means that you have restored your normal business, is it?
Maybe not. You may be surprised to find that one of the best things you can do at the end of the holiday is to understand the holiday again. But we are not talking about another big sale. We are talking about in -depth research and reviewing some data.
As more customers and order data flow in more than usual, now it is to understand what you are doing correct or errors and how to improve the store. If you study your sales, return, feedback, etc., you will learn a lot from the holiday experience.
Are you ready to find out what you should take away during the holidays? let’s continue.
After the section, how to benefit you
If your store is single -person or resource, you may start replenishment by starting replenishment , Pay taxes, bills, and plan new marketing strategies to end the busy holiday season.
However, in the process of rushing to start a new year, there is no time to check your hard work work work. the result of. The owners, especially those who have small business, are usually eager to continue to move forward, so that they forget to look back.
It is very tempting to start the new year immediately … But in fact, it is best to stop and review before throwing away the page.
Why review is so beneficial? Why is it now? This is because holidays usually raise your visitors, sales and customer feedback to a very high level . At these high levels, you are most likely to find improvement opportunities.
This high activity period provides you with the most data to view. If you can take a little time to view these data, you can understand the sales situation, what customers are talking about, which promotional activities are good … and so on.
Considering this, the following is the content you should plan to review, and what you can learn from each project.
First look at your sales
The first one you want to do Things are to view holidaysSales during the period.
You don’t have to go too much at the beginning, especially if this is your first year of online sales
, but you should at least try to roughly understand the number of orders, the number of items shipped, and how much profits you make. When you see these numbers, ask yourself:
Do these sales meet my expectations?
Did they surpass them? Or do they have a good job? If They are not inaccurate, please pay attention to their shortcomings, which will allow you to better understand where to study your data or where you need to improve. Compare the results of the holiday with non -holiday results
If you have no clear expectations for holiday sales (if so, please don’t worry, this is not uncommon), you can use [123 ] Comparison of seasonal results and non -seasonal
.
View the average sales of your typical month, and then compare it with the holiday month (such as November or December). How big is the increase? Is the popularity of your store during the holidays, or is it just a small part?
The sales difference between the typical period and the atypical period,
You can match these sales with any special marketing activity you may do,
To understand which method is most suitable for you, whether it is overall or during the holidays. For example, you may find that 20%of the coupon code provided in May will increase your sales by 5%, but in December, it will increase your sales by 25%. In contrast, discount products at the same time may not work at all. Therefore, you can eliminate product discounts from the overall marketing strategy based on these discoveries. The results of the year after year, and the adjustment you may want Time exceeds one holiday-
You can compare the results of each year to understand how your sales and marketing strategies have developed over time
.
If you have conducted holiday promotions this year and last year, please compare their success on side by side according to the following instructions. Which year’s promotional activity brings you more orders? Do you use the same strategy every time, or have you tried some new strategies this year?
The overall rise in the year, then your holiday orders should also have the same growth . If you do not, or the result is not ideal, consider how to improve next year. Can you apply some best promotional strategies to holidays? Or maybe you should consider the strategy you are using again? Report for each promotion, sales or coupon generation report You are likely to provide some special offers for customers during the holidays. It may appear in the form of a coupon, or you may automatically discount some or all products in a specific amount.
It takes some time to review how these promotional activities are effective for you . Did they lead to huge sales? Or are they not as interesting as you want?
Ideally, you should have a report generated by your e -commerce platform. You can easily save and view again in the future -whether it is next year or planning the next round of promotion.
Which sales performance is good and which products? On the contrary, which promotional activities do not do well? Through these reports, you can at least understand Which promotional types are most effective for your store . We have a guide that you can read the most related promotional activities for your store, but your sales data can also help you complete this process.
For example, if you find that intelligent discounts will bring more orders and higher orders during seasonal periods, then you can assume that intelligent discounts are also a good strategy that is also trying to try this year’s remaining time. Essence Similarly, with the increase of traffic, you can learn more about the overall preferences of customers.You may also want to see
Which products are the most affected by your promotional activities
. If you find that any slow -selling goods suddenly become popular when providing discounts, this may mean that the price of the product is often too high. View any return or replacement
As the holidays approach, you may start to see the return of some gift receivers. What they received. These are not a big deal -it happened.
Although this is the case,
If you see the return rate of specific products To the continuous complaints related to your fit, color or quality, you may need to learn something
.
According to the return you received, please pay attention to anything that might be worthy of your improvement. For example, if you sell clothing and receive multiple returns, because your small shirt is too small, it may be worth creating a size table and/or notifying on the product page. This may also be worth improving from manufacturing, depending on the severity of the problem. Five percent customers say that \”small batches are too small for me\” may not be a big problem, but has fifty customers. This means that it is time to re -consider how you (or manufacturers) make this shirt.
Cut it:
Use returns or replacement as a chance to make your customers happier . There will always be an abnormal value, but to find a mode that may indicate the need to change the product page or completely change the product
.
Carefully read customer feedback Similar General feedback from customers. This can be obtained through email, social media reviews or other channels (such as blogs).
You may not have the opportunity to consider these feedback during the holidays, but now it is a good time to read it . Pay close attention: What the customer likes
– Promotion, product, and even your graphics
Customer
No favorite East and West
-Even if it looks insignificant at first, such as \”the checkout time is too long!\” … This may have a great impact!
Any problems occurred during the purchase process
-ntil your checkout work normally? Does your payment method play your due role?
Are there any confusion about the product
—— Are the size, color or specifications clear? Do customers often seek clarification?
Transportation time and method issues or complaints —ly can you complete orders for holiday shoppers?
Carefully read these feedback -this may be the key to improving the store.
This feedback can provide you with various opportunities to improve multiple aspects of the store , whether it is providing faster transportation options Essence
If you get anything from the customerComplete feedback, or it may cause major improvements in your store, Please don’t be afraid to contact to get more details
. Shoppers are usually happy to provide their views on your products or stores, especially if you are willing to reward them (such as discounts or free products).
Look at how your shop itself
Finally, don’t forget to consider
Your store’s performance under heavy holiday load. This includes how your host or server handles traffic, and how your e -commerce platform meets all your needs (such as coupons, new product pages …). If your server looks slow, or you even encounter a stop, consider choosing a more reliable host with your developers, or add more resources for your existing custody plans. In addition, consider your platform’s ability to handle the increase in the holiday season. Can you complete everything you want to complete without spending too much time or custom development work on each task? If not, this may indicate that your future will switch on platform.
Learning from your holiday experience can significantly improve your store After the holiday is over, it is easy to restore normal operation immediately.
But stop thinking about your product, promotion and marketing success, which can help you improve your store in many aspects
-whether it is overall or the next holiday.
By using some suggestions in this article, you will be in a good position to allow your store to better serve your customer. What is the best part? All your changes will be based on data, so you will feel good about the possibility of their success.
Do you have any ideas to share on holiday learning? Share with everyone in the comments below, we are glad to receive your letter.
For example, if you find that intelligent discounts will bring more orders and higher orders during seasonal periods, then you can assume that intelligent discounts are also a good strategy that is also trying to try this year’s remaining time. Essence Similarly, with the increase of traffic, you can learn more about the overall preferences of customers.
