If you sell products online, your long -term goal will be to sell more products. If you sell booking, your goal is naturally sales more booking.
However, the suggestions provided by stores designed to transport more physical products may not help you sell more locations in the hotel, book more appointments or fill in more courses in the gym. To do this, you need to make your booking website as the best -a veritable conversion machine .
You can increase the number of reservations received by improving user experience, reducing interference, and trying to find out the factors that let them say \”yes!\”. instead of \”no\”. You can also attract people back again and again by creating a reliable method, making them a return visitor rather than a one -time visitor, and thus succeed.
Let’s explore some methods that can improve the conversion rate of online booking website, from basic changes to A/B test to subsequent email activities.
From a close understanding
The best start is to take a few steps back, and then carefully squint your display.
Look at the experience you have shown to someone you have never reserved
. Ideally, at least sit with a person who has never used your website or goes to your location and ask them to make an appointment. Let them talk loudly about their thinking process. If necessary, please ask questions. You have to know:
- What makes them confused?
- What is complex or unable to explain? What should be here, but not?
- Are there any obstacles, or
- Is it fast, slow or just right? Do they have all the information they need, or
Is there any omissions?
prevent users from completing their main tasks?
This process looks easy or difficult?
What cannot be explained?
From these issues, you should be able to distinguish whether your booking experience is suitable for potential customers, or whether there are some problems that need to be solved.
The next step from here should be relatively easy to make clear. If you lack some content, add it. If the path of the booking page is blocked, remove the path!
Your goal should be
Make sure your visitors get a painless experience when using and browsing your website
. The simpler the experience, the more likely they will enter the booking page. From there, everything is a problem to find a way to improve the conversion rate. In addition to optimizing the basic elements of the website, there are some specific methods here that allow more visitors to access the confirmation page from the homepage.
Time to shorten the time required for reservation as much as possible
When someone visited your website for the first time, let them read some of the content before they make an appointment or visit your position. meaningful. After all, you hope that they are satisfied with you and are confident in choosing the best provider or location.
But
is not the first visit will lead to reservation . Moreover, if repeated visitors must read the same pages of repeated information before starting the process, they may feel bored, frustrated or confused. Then they may give up and leave.
This is what you look like when you are waiting for reservation. Tick.
For the direct as possible, please add a link to book directly in your navigation, from your homepage or two. Are there any clauses and conditions or legal documents? Bring them along the way, it is best to be at the checkout. Set the \”understanding you\” project as option, and you will find that customers are unlikely to go away during the booking.
Eliminate potential interference
Just leave. Have you noticed on the checkout page … Well, it seems to be
empty
?
For example, CB2 almost eliminates all the contents of the link, help and center focus except shopping cars: input payment and transportation details.
You may already know this, but the e -commerce store did it intentionally. Remove the navigation, the \”backward\” button, and any that may make people divideIn the heart, consumers are unlikely to give up their shopping cart.You can also say this: If you show any display in the booking process What may be distracted, it may reduce your conversion rate . Mentioned other services provided by your company will be decentralized (too many options). The same is true of links to other pages, maybe (what if they don’t come back?).
Considering the style of the design booking page so that they are clean and not distracted. Or switch to a single page checkout, which can help customers continue to pay instead of waiting for each new page to load -and may be distracted when it is refreshed.
Try the additional functions required, such as the new payment method
Regarding keeping a ear open, there is something to say. Hearing one of your returning guests said, if you accept a convenient payment method, would they like it? Do you know a similar institution that has been used to achieve huge success? bingo.
It is not easy to keep up with payment, software and website trends, but sometimes quickly implementing can greatly increase the conversion rate
. Therefore, although you may not be willing to add (and pay) another option, if it causes the reservation to increase by 15%, then …
]- You need a larger wallet.
- In addition to the payment method, we must also pay attention to other additional functions that may benefit your customers, or even the additional functions that they may directly require, for example:
- [ 123] Customer Service Options -How is it easy to get in your contact with you? If your booking system is complicated, have you considered providing real -time chat or telephone support?
- – Make sure you can easily obtain information and booking through your mobile phone or tablet. The friendship of mobile devices will affect the ranking of your website and customer conversion methods.
The design suitable for mobile devices
Booking software
-If you still rely on telephone or email, try let your customers make an appointment. Of course, we recommend Woocommerce booking
Consider trying a new booking option
A make appointments for one hour from 9 to 5 in your hairdressing salon? Of course, it sounds good. But this does not want to book perm or complex dyeing workerCustomers who do provide enough time. Or for those who only want to trim, this may be too .
Try the booking time, length and option you provided can help you more visitors will be more visitors. Convert to paid customers
. Beauty salons may book more time options with longer or shorter reservations. Alternatively, it may be possible to provide dating from the usual nine to five.
Of course, this method is not necessarily suitable for everyone. The hotel may not need to provide a reservation option that lasts only hours or a whole week. But if you have dating, courses, courses, personal training … see if your customers respond to some new choices. What is uncertain? Q:
Online or at your location to investigate your customers
. If they want more choices, they will undoubtedly let you know!
Exploring the reliability method of attracting returned customers
After obtaining customers through a booking website, your relationship with them has just begun. Now that your focus has become another visit to take them back … again … again.
Email is the best way to allow customers to book again and again with you One . Don’t want them to forget you? Provide them to choose to receive emails when they first book, and send pre -written follow -up messages at a reasonable time interval.
For example: Suppose you provide massage services at the spa, and you know that customers tend to book massage services every eight weeks. New customers registered for your email list can be added to Diaoguan Email Campaign. The event will send beauty tips and coupons, and of course, there are reservations every six to seven weeks. Even if you are busy, this will give them enough time to book a position. And what is the beauty of drip irrigation email? You only need to write a message and make a plan once .
Social media is also a good way to improve the conversion rate of the return customer . If you can persuade someone to follow you in Instagram, Pinterest, Facebook or any other place you may post interesting, attractive photos and content from your location, you can maintain \”most important\” and remind them to come back again See you.
Is it possible to work if something will work? Try the A/B test
Make a major change on your website may sound disturbing, especially when you have already booking customers at a reasonable price.
Fortunately, You can always invest in some low -cost A/B test software for temporary adjustment , expose the change to the test group, and directly compare the conversion rate. If the test increases the number of reservations you receive, you can permanently implement this function. If not, you can simply test other things.
The following are some plugins that can be used to set A/B tests on your website. You can also read a longer introduction about the A/B test world on Smashing Magazine.
Make your booking website successful, just optimize a little bit
Increasing the number of successful reservations you received seems to be a challenge that cannot be overcome. But the fact is that subtle adjustments, thoughtful changes, and additions everywhere will have a huge impact on the speed of transforming your interesting visitors into new customers.
View your own booking website and consider how to improve it. Do you provide a high -quality user experience? What is the payment method? Do you do enough to return existing customers?
We hope that the suggestions in this article are useful to develop your online booking website. If you have any advice on your own contribution, or the question you want to ask, we are happy to hear them in the comments!
