In many parts of the world, September means warm weather. The children return to school, and they also return to school. A few weeks of barbecue or on the beach on the weekend. The holiday may be you
the most do not want to consider. It makes sense, right?
If you are an agency of the online store owner, or you are working on the content of the content of the content of the e -commerce website, then
is now considering the holiday. Not next month, of course, it is not before Christmas. Your plan should start a few months before the holidays, Because if you wait too long, you will not be able to make full preparations for the largest shopping season of the year, your store, marketing or team [123 123 [123 ]. If you do not have full preparation, you may miss many valuable opportunities to make money.
Today, we will discuss how to create a gift guide not only to resonate customers and visitors, but also make you a lot of money. The most important thing is that we will also provide you with a reward list, which will help you organize your ideas and start your own guide.
Are you ready to start your holiday plan? Take off those sandals and put on comfort — it is time to take the first step to create a practical and practical gift guide.
Why do you need an online guide: Because 56% of shoppers avoid using physical stores
As long as the Internet and reasonable file size exist, online gifts The guide already exists. Before shopping online, the only choice for our family to find the right gift is to go to physical stores or read the printing directory. Some of your people may show the items they want in the toy directory, or to stare at the clothing display through the glass, and hope that your other half can get a good memory.
This is now a retrogression. (Picture source: Todd La Ping)
However, now, online shopping dominates our lives, let alone holidays. According to a survey by NRF and Shop.org, 56% of holiday shoppers plan to buy at least some gifts online in 2014; there is no doubt that some shoppers underwent the investigation conducted on the Internet All All of them Research and purchase. When you can send a link, why should you circulate the project in the directory? When you can deliver your choice to youWhat do you want to struggle in the store’s crowd?
This desire for convenience leads to the evolution of traditional catalogs and printing gifts to digital versions. After all, shoppers still need to recommend -but if they want to shop online, they need to provide these suggestions at the right place and time. They still want the owner’s ideas and professional knowledge, but they don’t want to wait in the cars or endless teams. This is where you come in.
If you can provide your ideas, suggestions, and professional knowledge in a convenient number format, you can press all the correct buttons for these main online vacations.
The unique and useful content provided with the correct format and the correct time can help your customers make a wise decision and choose gifts, instead of feeling stress or fatigue as other ways.
Before starting: Determine whether the gift guide is suitable for your store \”But,\” you may think, \”I sell string instruments. People usually do not use cello as Christmas gifts. I really do Should I make guidelines for my store? \”
Holiday shopping guide is not suitable for all people. E -commerce websites focusing on low -value goods will achieve greater success through these promotional activities. If ordinary consumers find that the price you recommend is $ 30 instead of $ 300, they will be more likely to follow your suggestions.
Online Guide is the most effective \”gift\” item.
In addition, any shops that can create \”appearance\” or \”packaging\” in their guidelines will find that their suggestions are more easily accepted than those stores with independent and unrelated goods. If you only sell jeans, your gift guide is actually the PDF version of your store.
However, if you sell a variety of clothing including jeans, you can use the guide to recommend different clothing, link the viewer to the pre -created bundle bags, and build a new new ones combination.
If you carry one hundred or more products that can be combined to obtain different results, the guide is the best.
Therefore, if you sell products such as clothing, jewelry, home decoration, cosmetics or consumer electronics, you should consider gift guidelines. However, if you sell cello … please consider selling or providing discounts.
The first step: determine what your guide will include If you think the festival gift guide sounds like a good marketing concept and suits you The store, then it is time to make some decisions. First, determine the content you want to promote.
Your guide should have some kind of theme
, so first define a theme and list the project that is suitable for it. This may be as extensive as \”$ 99 and below gifts below\” or \”the hottest style of the whole family\”, or it may be specific content such as \”the latest electronic products of children over 3 years old and over\”. By adhering to a theme, you will once again make more popular suggestions than non -related projects.
Using your theme and the initial list of the project, quickly scanning any content that may cause problems. Delete any of the following products:
Frequently out of stock
There are additional costs
Spending a long time
Create, change or publish
Do not match or coordinate with other products
(even if they are very popular)
When the guide is online, the guide is online It will stop
Use
Your guide should include
fast, simple, and reasonable project
—— it takes six weeks to order from the supplier or need Customly printed things.
The customer wants to buy immediately after checking your recommendation, so please to avoid any possibility Causes unpleasant suggestions. After completing your project list, it is time to perform the second step: Determine the appearance of your hope. Create a rough layout, including links and graphical requirements list
Your shopping guide can use several formats. The best format for the guide is:
pdf
, allowing online viewing or ing your guide, and
on-site
This means that your guide is essentially created as a new page in the store
Some more ambitious shop owners used tools such as ISSUU The only purpose of micro -website is to show their gift recommendations. However, for time and your budget, we recommend using one of the first two methods. You may have understood the appearance of your hope. So with paper and pencils (or any medium you feel comfortable),
outline the rough layout of your ideal guide
. The location of the product, text and pricing, and try to distinguish between the differences in size, font or position in each item.
You should also try to mark how each project will link to its product page. After all, when they can click the link, no one likes to search.
Start outline your vision for your direction -when you enter the design stage of the project, this will be very helpful. In your layout,
You should also list any special graphics you may need
. For example, if there is a rotating banner on your homepage, you may want to make a guide to promote your. Or, if you use the banner of the site range, it is also applicable. Make this list so that you can complete everything at one time instead of being alone or in the last minute.
Looking for the designer and cooperating with them to create your guide
The next step is to design your guide and matching graphics. If you do not help you solve the internal graphic designer of this problem, or you cannot create the PDF or new page you need, you need to hire contract employees or freelancers to take on this work .
You can hire well -known designers from websites such as Dribbble, UPWORK, 99Designs, and Guru. When creating work on these websites, try it thoroughly to list all the contents and deadlines you need to create in the required file format. If you are not sure what fee is to pay, try to find similar jobs to understand the acceptable costs, or set the negotiated hour rate according to the designer’s skills and experience.
Once you find and choose the right designer, you can cooperate with them to get everything you need. If you are lucky, you will do this process before the holiday, so you don’t have to worry. When the designer is providing you with proofs and documents, don’t be afraid of to make changes to suggest or request to modify . After all, this is an important project, and you are paying for your work! You can also request a copy of the original file format at the end of the project so that you or other designers can handle any change of the last moment -for example, if the productDiscontinued by accident.
Before release, please make sure your store and product are ready
As your guide is completed, your marketing graphics are ready and the holidays will soon come. You may think that the only thing left is to publish. not yet.
Before you ensure that the store is ready, you should not deploy your gift guide. This means to perform in the following list operation:
Check the link of all product pages
(and any variable or configuration) [ 123]
Make sure that all the links of the link have complete details
, including copywriting, size, pricing and availability If any item is unexpectedly delayed, Please indicate the estimated replenishment date on the page
Make sure nothing will take the \”highest fee\” from your guide;
If there is anything, it may cover it, please re -arrange for reorganization.
Perform pressure testing the entire process , from clicking the guide link to the shopping cart to checkout.
You do not want anything to destroy your hard work in the guide, or prevent your customers from taking action according to your suggestions. Therefore, in the long run, it is absolutely worth spending an hour or two to test the link and check your checkout process.
Finally, the successful gift guideline of combined with your other holiday marketing activities, it may be possible It will put a lot of pressure on your store, whether online or offline
. Therefore, this may be a good time to consider whether you have the required custody, personnel equipment and transportation resources to fully cope with the order.
Start your guide: Where to release it and how to promote it
After you have completed some tests, make some adjustments, and let your team prepare You can publish your guide. Everyone’s exciting moment! Shout it from the roof. (Image source: Larimdame)
Publish your guide at a position that is easy to access , such as login page of large banner links on the homepage. In addition, please consider adding temporary links from your menu, header, or footprint, or banner of the site range, so that all visitors can seeLink.
As far as promotions are concerned, holidays are the best time to implement marketing strategies. Talk about your guidelines everywhere, especially on the channel you usually get the most traffic. This means that you should be committed to the following points:
in the Email contains a link -tly allow the guide to become the only focus of an email, and then contain a link or small banner in the subsequent email
in social media (including Facebook , Twitter and Pinterest) posted links with special pictures
, and attached related tags
For your target audience View paid social media advertisements , such as Facebook secret posts or dark posts or Promote the PIN Figure If you already have a blog, please to write a short article about the guide , or the content related to its content so that you can link it from there
]
Finding promotion opportunities that may be willing to link your guidelines through the blog or website of your industry
Through some promotional activities, your tour guide will get the concern required for incentive purchases to purchase the required attention to purchase. And all of them just catch up with the beginning of the holiday season. What are the busiest time for the most busy time than the sales explosion? Start using your own festival gift guide
Since you have read the process of creating gift guidelines for your own online store, we hope you are ready to start. Use the above prompts and ideas to start now -before the busy shopping season comes -let this holiday be your most successful holiday! In order to give you some extra motivation, we have compiled an additional PDF that you can use it to plan your own festival gift guide.
You only need to enter your email address below to get the copy of this post, and a list and plan table, which can help you plan, draw and brainstorm, and make your guide look.
[WTSFC Heading \u003d \”Want to seize the opportunity during the holidays? Enter your email below!\” Subheading \u003d \”You will receive the PDF copy of this post, and help you start gifts to start gifts. Guide’s bonus planner. You will also register and receive emails from Woothemes, which will help your holidays smoothly. \”Button \u003d\” \”]
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Thank you for your registration!
Click here to your bonus PDF. If you need to again, please return to this post
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Are there any questions about making your own guide?Want to contribute some of your own tips or ideas for reading this article?We are happy to receive your letter in the comments below.
All
However, if you sell
The next step is to design your guide and matching graphics. If you do not help you solve the internal graphic designer of this problem, or you cannot create the PDF or new page you need, you need