Do you think it is a good idea to make customers cover the drum?
This is a \”one -size -fits -all\” method for most of the content, online advertising or content sent by the shop owner on social media. Even if customers have purchased products, products will market marketing, which means that these owners may actually waste their difficult marketing funds.
This is why Facebook’s dark post (also known as unpublished homepage post) is so popular. No need to show the content to all fans, no matter who they -or what they may have done -you can create the content and promote it to the large and small groups you like .
Today, we will provide you with a short tutorial to teach you how to set up a dark post for your own brand on Facebook. Continue reading to understand more information about these advertisements, and why some fans do not know it will be so beneficial.
Dark post explanation: What are they and Who should try them
Facebook’s \”dark post\” is essentially
an unpublished Facebook post, you pay for the selected group of users
. Unlike ordinary posts that can be viewed by anyone who sees your homepage, these posts can make as many homepage fans \”in the drum.\”
Dark posts can be displayed to highly targeted groups with a few people, and can also be created for a wider fan group. Like other forms of Facebook ads, you can control who can see them, and how much money do you spend to show them. But the difference is that they are posts
-the that is, they appear in news suggestions, not on the sidebar.
The biggest benefit of dark posts is You can contact specific groups through them
. Why do you show advertisements to those who don’t care about your products or may already buy products from you? Using dark posts, you can directly provide highly correlated and targeted content in dynamic messages. You can also conduct A/B test on the title or advertising content in this way!
If your brand or online store wants to attract high -targeted people, and to make advertisements that are easier to watch than traditional advertisements, all of which have the attraction of Facebook’s post format, then dark posts are suitable for you Essence You don’t have to spend too much to run them, especially because you can make the audience so small. In addition, if you have not established a large amount of traffic for your store and are exploring how to attract high -targeted shoppers without spending money to buy PPC, then you may want to try this format.
Let’s take a step by step to see how to create a dark post for our store.
How to create unpublished posts in Power Editor
To start using it, you need to access Facebook’s advertising manager. If you don’t have a Facebook advertising account, please check this article and learn about some settings. (You also need a Facebook page to allow your business to use dark posts!)
At ads manager In the \”Power Editor\” link on the top of the screen. After arriving, click the \”page post\” option in the top menu. Visit Power Editor, and then access the Page Posts option.
Click \”Create Post\”, you will immediately choose to create your first unpublished page post. Alas!
Create the post you have not published.
In this new window that appears, the system will ask you to fill in the relevant details of your advertisement. The most important item is:
URL –
Which page or website do you want those who click on your post?
Post text
-The description with your post.
Appearance term
-You can choose from various call buttons options, such as \”buy immediately\” or \”understand more information\”, or do not use the button directly.
Picture
-It the image of your post. You can upload a picture or import a picture from your e -commerce website.
Read the bottom settings, which allows you to choose the new post as an advertisement or publish it on your homepage for selection. if youIf you want to create a dark post, keep the original -as an advertisement. Otherwise, all your fans will see it.
After filling in all the details according to your preference, click \”Create Posts\”. Facebook will create your post and show you preview to you in Power Editor. Repeat this process for any other posts you need to create for different users, customers and other groups. After completion, you can continue to position. Position your post to the correct audience
Return to Power Editor’s main Manage ADS screen for the next step.
Here, you need
to create a targeted advertising group for each post
. Therefore, if you create five dark posts, you need to create five separate advertising groups, and each advertising group has its own positioning rules.
Click the \”Create Advertising Series\” button to start. In the new window that appears, select a new advertising series and advertising group. You can name them as you want, but make sure they are what you will remember.
Create your advertising series and the first advertising group. After creating your advertising series and the first advertising set, you can start making advertisements -that is, publish dark posts. Click the pencil project to edit your advertising group, you will see a new window pop. You can change your budget, positioning, etc. here.
One of the most important things you want to edit here is who can see your dark post. Click \”Edit audience\” to make these changes.
Change your audience here -as you see, you can become very specific.
After editing the audience, you can also roll down to change the display position of the advertisement. Cancel the options that have nothing to do with dynamic news. If your website is not suitable for mobile devices, consider changing the display time of advertising.
After completing all the appropriate changes, click the word \”Making Advertising\” in the upper right corner. You are almost here!
Deploy your postIn the pop -up new window, your advertising series and advertising group will be pre -selected. Just click to enter the next screen.
Now you need to pair your advertising group with the posts you have created. On the left side of the screen, from the second white box on the top, you should see the blue text, which says \”Use the existing posts\” on it. Just click it -you can select any unreasonable post from the drop -down list. Synchronize your advertising set and publish!
Repeat this process of any of the creation and all dark posts you created
-create an advertising set, adjust its positioning, and match them with appropriate posts. Pay close attention to your expenditure -don’t forget to adjust the fee you are willing to pay for each advertisement!
After completion, click the green \”Upload and Change\” button. This will synchronize all your editors with Power Editor. That’s it! Your dark post is real -time!
How to view the validity of the post
You can check the effectiveness of your dark post by checking the advertising manager -how many views they received, how many times they received, and so on.
If you want to see how much transformation you get through these advertisements, you can be on Google Analytics (analysis) Find the number. Go to conversion, e -commerce, and then select the source/media option in the list. If you see Facebook, your situation looks good!
Dark your advertisement How do you have it to create dark posts on Facebook. Now that you know what the working principles and benefits of these advertisements are, you may want to try one or two for your online store. If you do this, let us know how they work for you! What questions do you have to have any questions about unpublished homepage posts or Facebook ads? Please tell us in the comments below that we are happy to help you.
Deploy your post
