Customers will almost impress your brand immediately. From the first few seconds they stayed in your store, they can distinguish what kind of tone your copy is, the types of products you carry, and whether they are part of your target audience.
You may have spent a long time to create and improve the brand and information of your store until it reaches perfection. Therefore, when you receive an email receipt, it is almost a waste to throw it away:
Uh … so … is this that?
If your order confirmation and delivery news looks like this, some customers may think that once you have money, you will not care about their experience.
Email receipts have huge potential for revenue for your e -commerce website. You can use these emails to to increase sales, establish deeper connections with customers, and provide useful links in their journey .
Continue reading to understand several methods that you should customize the WoOOCOMMERCE email receipt and check some tools that can help you complete your work correctly.
Use that matches your store Copywriting and visual elements to strengthen your brand
When the customer click the \”Buy\” button on the final check -up screen, their journey is not over
. In fact, in their opinion, this has just begun! They may still be a bit uncertain about who you and you will fulfill your promise to what they have made.
When the customer clicks \”purchase\”, their journey is not over -for them, the journey has just begun.
Click tweet
In order to increase the view of the new customer’s brand, the design of the receipt should be visually compared with the style of your website Matching
. You should use the same font, color and visual elements, such as your logo or any other common icons and graphics.
This can not only consolidate your brand image in the customer’s mind, but also allow you to identify the purpose of specific email receipts at a glance. This is especially important for those who often shop online.
You can immediately know that this email comes from us and is related to the purchase of you.
You should also make sure that any copy in the email is consistent with the copywriting of your store. If you usually use a brisk and cheerful tone, you should also use this tone in your message transmission. The receipt used to open the box will make people feel indifferent and unintentional, so it is worth spending a few minutes to adjust the text.
All the ETSY seller in his confirmation email in him A personal information is added in China -it is both private and interesting!
Use personalized additional sales to encourage future purchases Most orders to confirm emails are very simple. \”Thank you for buying this thing from us. We will send it to you as soon as possible!\” This kind of news is not only boring, but also very objective.
A research on email personalization found that
Among the consumers who received brand emails, 84% of consumers believed that they were recommended by their shopping habits or buying history recommendations. The product is very helpful. This sounds simple, isn’t it?
By adding targeted products to your email receipt, you can show your customers that you care about the products they buy,
and Provide them that they may not notice that they may not notice Free products. It is said that? This is the sound of more money in your pocket.
This confirmation email will recommend some similar products based on the products just purchased.
Add \”Share this\” link to encourage customers to show off and spread information Think about your feelings after buying new things. You may be happy, excited or proud. Have you ever had the urge to show off or share the details of the next project?
By adding social media links to the receipt, you can use these same feelings. Your client may already be willing to spread information about their purchases, but do not want to experience a long process of tracing their footprints to find the right product page. By adding a \”Share\” link to your email, it is easier to make them easier.
These links will benefit you in two ways:
Your customer will be able to
LightSongdi showed off their purchases to their friends and family on social media
, and
these social sharing
may bring you new visitors and customers .
These small sharing can help you greatly develop your store! Add related links and contact information to answer questions for you
Your client may have questions after purchasing. Fortunately for them, you can use email receipts to do a lot of things to answer their questions and solve them before the potential question
.
For example, one of the most common issues received by e -commerce stores is \”How long does it take to ship the order to ship?\” Customer service often receives \”when will my credit card be charged?\” Problems such as.
You can place a mini common question in the receipt to answer, to answer your most common questions.
If you don’t want to take up too much space, you can simply Link to your common Questions or customer support pages , all of which are resolved.
Some useful and highly related links to common questions.
Returning is another common trouble. Customers may buy before they realize that they completely forget to check your return and replacement policy, or they may receive orders and realize that they need to return the goods to you.
Put the link to these detailed information in the receipt in order to find and read .
The bottom of this email receipt is \”fast link\” to the high -related page.
Finally, it is best
Somewhere in the email contains your contact information to prevent questions from all other content contained in your receipt or website. doubt. This may be as simple as placing your email address, phone number and business hours in the footer.
There are a lot of contact information that can be found here.
You may feel that these projects are repeating themselves in your email receipt, but these links and information will prevent customers from spending precious time to click on your website to find what they need. Essence
This may also be reducedSome pressure from your customer support team , because they do not have to answer the same questions over and over again, or spend time looking for the answer to common customer queries. Use special discounts to attract customers again By default, your receipt may include news such as \”thanks for your purchase\”. But special discounts -even a small discount -can show customers
really
thank you for their business.
You can define the preferential content based on the most meaningful content of your store
. You must also decide whether to promote discounts in your store through special news (such as \”immediately order to get a special code for the next purchase of 15%\”), or just use it as a special surprise.
If you don’t want to provide customers with discounts or coupons because of purchase, please consider reward them in other ways . For example, you can set up a recommendation system that gives discounts when customers recommend friends. Or you can consider building a reward plan and link to the plan.
Uber provides a recommendation code on their car receipts – – If a friend uses it, you will get $ 20 credit. How to customize your email receipt in WooCommerce Custom your email receipt may sound a bit daunting. However, some options for Woocommerce can simplify the process.
For beginners,
Please check our email customizer expansion program -it will help you change the visual aspect of the email and make it match your brand and color preference Essence It does not require HTML or coding knowledge to use extensions, which will allow your receipt to meet the standard immediately.
Upload the title, change the font, change the color -as you want, everything is in one interface.
There are also some external services that allow you to easily design and send high custom receipts without in -depth research code. Conversio is one of them, and the platform specifically allows you to create exquisite and operable email receipts.
Conversio allows you Essence
In addition, MAILCHIMP’s MANDRILL service allows you to import and customize the Mailchimp template you have created -If you are already using our Mailchimp extension to manage your email marketing, this is a good match. If you want to further customize, you can find a wonderful tutorial on manual changes to the WooCommerce email template. Try it and see what you came up with!
Put them together to obtain a real custom receipt
As we explained, the email receipt is not the last step of trading with customers. If so, they marked the beginning of your relationship with them.For this reason,
Your receipt should be an extension of your brand, and its content will help you deepen these new bonds and increase your sales
.
Do you add some special things to the email receipt? Do you have to share your own secrets? If you have time, please comment and let us know your thoughts.
.
to prevent questions from all other content contained in your receipt or website. doubt. This may be as simple as placing your email address, phone number and business hours in the footer.
Essence It does not require HTML or coding knowledge to use extensions, which will allow your receipt to meet the standard immediately.
As we explained, the email receipt is not the last step of trading with customers. If so, they marked the beginning of your relationship with them.