You can convert more visitors from the store into paid customers in various ways. You can update the design of the store, persuade them through the eye -catching copywriting, try the news in the shopping cart, try the coupon … the sky is not even the limit.
But sometimes we ignore some simple things when considering the method of increasing sales. The navigation of your store -visitors used to the menu and links from one place to another -it is a very simple element with huge potential.
The small update of online store navigation may have a huge impact on your ability to persuade visitors to purchase . Whether it is easier to make your shopping cart, or using basic psychology to stimulate and transform, even small adjustments or five -minute repair can sometimes bring amazing results.
Passionate thoughts? Let’s see how to increase the sales of our store by updating some of the navigation.
Links to a wider top category for the just -entry shoppers
Sometimes, new shoppers will not know what they want to want Come down your store. They may want to browse inspiration. Or they may just visit with friends or family members.
For these less decisive customers, you should allow them Their journey contains extensive top -level categories
. For example, if you sell furniture, this may mean extensive categories such as \”living room furniture\”, \”bedroom furniture\” and \”restaurant furniture\” in your menu. Some stores created the
tag
for these categories in its navigation menus, but in fact, the corresponding category login page did not create. In fact, this is one of the biggest problems encountered in the Smashing Magazine in e -commerce navigation and category research:
Most subjects expect these [top menu title] to be clicked, and and Try to click on them frequently, although the cursor indicates that it cannot be clicked. The subject wants to maintain a considerable range of product scope, and hopes to log in to display a set of pages of a set of selected subclasss to help them choose a more clear range (rather than the page of the product).
Test the trial Those who try to choose a common \”digital camera\” category instead of a specific camera type.
He didn’t want to specify the camera type sub -category,
Because he was still not sure of the exact difference, he did not determine his specific needs. Although the child category is very suitable for your decisive shoppers, you should also keep your full new category. Consider adding a wider category under related circumstances and ensure that they link from your menu in the same way as the child category.
If the product is limited, please provide navigation based on the size, color, or other options
Of course, for some stores, the above suggestions will not be much help. Some stores only sell one product -for example, your store may only sell decorative pillows.
The key to creating a killer -level store navigation with a limited product is to use filters to create your category
. In large stores, color, size, embroidery type or filling material may be a way of pillow types appearing on the filter screen. For the pillow shop, these should reflect your category.
For example, the Joco Cups store only sells only one thing -glass coffee cup. Therefore, the website navigation to the store can easily access the cup size, the middle product type (cup or accessories), and the customer’s support on the right.
Provide simple and direct navigation for limited product selection.
Please consider how to provide customers with a convenient way to provide customers with accurate preferenceRepeat links to the child category as needed
If your store is large and sells a variety of products, your customers may reach different sub -categories through a variety of channels. For example, customers looking for a desk in a furniture store may look for \”office furniture\”, or they may look for \”living room furniture\”. This depends on the desk type they want.
Therefore,
You may need to provide multiple links to the same sub -category in navigation
. This will ensure that your customers can find what they want no matter where they start.
The study of Smashing Magazine pointed out a successful example on the Best Buy website. The printer ink appears in two positions: under the \”office\” category, under the \”computer\” again, these two positions are reasonable. \”Ink and TONER\” is associated with Office and Computers categories. (Image source: Smirra Magazine)
However, this does not mean that you need to create two login pages with different URLs for this child category. The best way to deal with this multi -link scene is to create a subclass as a sub -category of the \”father\” category.
After the shopker selects their category, allow additional filtering at the visitor After selecting a category , the option you show to them is almost as important as the category option you first display. You can speed up the process of providing the product they want to see to the shoppers -and an important way to increase the possibility they buy from you -are filtering.
Filter allows visitors to only display products that meet specific standards
, such as pillows of specific colors or sizes. This enables potential customers to get the products they want faster. The sooner they find what they want, the faster they can reach the shopping cart.
Once you choose your general category (for example, women’s glasses) on this site, the filter option seems to speed up the search process.
Consider creating filters in your store according to the following standards:
ColorSize
] (For example, furniture or clothes)
- Price
- (Suitable for Toys Store) Style [] Style
- Manufacturer or brand
- The filter is combined with the leading voyage of your store, which will be used as the leading voyage of your store. Shoppers provide a clear and fast path, starting from entering your shopping cart -this is what every e -commerce website should have.
- Add a link to sales, last opportunity or other ideal class
Age
(Used for clothing, home decoration …)
You can An idea of \u200b\u200btrying to use store navigation to increase conversion rate is to create
visible links to category categories around the very popular products
.
The most obvious example is a sales link, or a login page, you can store the \”last opportunity\” product that is about to be sold out permanently. But you can also link to the new, unique products, or even limited edition products. There is a \”last opportunity\” link in this menu. OK!
Some shoppers will change when they feel that they buy cheap goods. The \”promotion\” or \”discount\” category visible in store navigation will attract these savvy shoppers.
At the same time, the links of the \”Limited Edition\” or \”Our Store Exclusive\” page will attract customers who will only change when they feel that they do not have something else. Who knows that psychology can play such an important role in the success of your store?
There are some ideas -and what to avoid
Let you let you let you let you let you let you let you let you let you let you let you let you ask you Relax before checking the navigation of your store, remember the following final thoughts.
The most important thing is to make your navigation as simple as possible
. Large menus with many options make customers overwhelmed, especially when they see the first thing they see. Try to rely on filtering instead of adding dozens of top or sub -categories. Put less important links in your footnote , such as your privacy policy, contact form, and may even be your social media link.
Search should always be available
. No matter how many jobs you invest on the website, some customers always prefer to search instead of navigation.
Run the A/B test before performing any real change
- . You may think that something will help your store, but your customerMay hate it. The A/B test will give you a clearer result than your intuition. If things look bad, you can always roll back and update.
- Test your navigation regularly to ensure that all your links work normally, and you have not forgotten to add, delete, rename it or adjust certain content in other ways.
- Navigation can play an important role in how many shoppers have become paid customers
- The navigation of your store is not stimulating the transformation of customers Essence But this is a big problem that cannot be ignored.
By combining these techniques with other best practices, you will be able to motivate more What a curious shopper to buy things
-and see less rebound from those who can’t find what they want.
Are there any questions about your store navigation or the idea in this article? Or do you have your own suggestions to share? Please leave a message below -we are always glad to receive your letter in the comments.
