It is indeed challenging for the survival of small enterprises in a difficult period like COVID-19. Because small companies or startups must maintain the correct budget in the right place. Moreover, the sudden reduction of conversion rates like a difficult period will make them fragile.
Don’t be afraid of difficult times. Instead, take some appropriate steps so that you can survive in a more difficult circumstances. Proper steps such as application social media marketing can definitely save you.
In these days, your business needs to be on social media. Now, this is the main way for you to communicate with the audience. This is also a way to build a brand and cultivate the relationship with the audience.
Today, in this blog post, we will learn some social media marketing skills for small enterprises so that we can also apply them to our business. But before that, let me tell you why it is important. continue reading!
Why social media marketing is so important for small enterprises
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As you know, marketing through social media is one of the most common and cost -effective strategies that small companies can use to contact the target audience and promote sales over time.
Using social media marketing skills, we can benefit from many aspects, for example:
Flow: According to Statista, 70% of the US population has at least one Social media information. By 2021, the number of global social media users is expected to reach about 3.1 billion. There are so many consumers every day to use social media, which provides excellent opportunities for small business owners who want to contact with online audiences.
Brand cognition: It can help you increase your popularity and increase your awareness of your brand. Your business social media information provides new opportunities to share your content and truly show your brand’s voice and personality.
Cost benefits: It can help you reduce marketing costs without sacrificing results. Most of your social media results will come from the creation of time creation and release and talk to your fans and followers.
Search engine ranking: Do you know that search engines might save your social mediaIs it a factor as its ranking? Successful brands often have a healthy social media image, so a strong social media image may send signals to search engines, indicating that your brand is valuable, credible and trustworthy.
higher conversion rate: Social media has a higher promotion rate than outlet marketing strategies. This may be because every post you posted on social media channels and every interaction is an opportunity to transform interested customers into satisfaction customers.
15 verified social media marketing skills for small enterprises
Through our years of experience, we List 15 social media marketing skills for your company. Here, we share the same social media marketing skills that we follow each time. So, first of all, let’s browse the list. Later, we will explain each point attribute.
Study your buyer’s role and audience
in multiple multiple Create configuration files on the platform
Publish content every day
Monitor your competitors
Use link optimization visual content
to attract potential customers through Facebook discount [123 ]
Use #hashtags to increase your influence
Pay attention to your reasons for visitors
Establishing relationships with those who influence with social
Live video stream
] Ask your audience anything
Listen to your customers
Become Wikipedia in your industry
Determine your results
Analyze the past content In order to improve posts
Please keep in mind that following and apply these techniques will not get results overnight. Because this is a slow and stable process. Therefore, you need to adhere to this plan, and you will definitely get better output for your business.
1. Study your buyer’s role and audience
The first step to create social media marketing strategies is to determine who your buyer’s role and audience are, so that you can properly locate them Demand and interest. For this reason, please consider the person you want to contact and how to categor them into a group.
For example, if your company sells beauty products, you may take your goalCategory is a millennial generation who likes to have fashion and fashionable products. By considering your buyer’s role and audience, you will be able to determine which content will attract the followers and customers you want to get, and how to create fascinating content to maintain the interest of followers.
2. Create configuration files on multiple platforms
Facebook is not the only choice for social media marketing. Many of us will create a Facebook page after starting a startup, and will not disturb other social media, such as Twitter, Reddit, Instagram, LinkedIn and so on.
If your business has the Facebook page, it is great. You are moving towards the right direction. But only Facebook is not enough to maximize your influence. You need to establish a sense of presence on as many social platforms as possible.
Less than half of small companies use Instagram, YouTube and Twitter to sell their brands. In addition, less than one -third of the owners are using LinkedIn and Snapchat.
After creating personal data on all channels listed above, it is important to obtain the YouTube channel. The video content you uploaded to YouTube will be easily released on your other social media accounts.
3. Publish content every day
Now you have social media information on multiple platforms, and you must ensure that these accounts are in a state of activity.
If someone accidentally discovered your page and the nearest post was from three weeks ago, then they will not pay attention to you. What is the significance of paying attention to a brand that does not publish content?
In addition, think about everyone who has paid attention to your business page. These people will not just navigate to this page to see what you are doing. You need to publish new content that will appear on its homepage and timeline.
A study shows that, it show More than half of small companies post every day. This is your opportunity to stand out from competitors.If your competitors only publish once or only several times a week, it is easier to leave a lasting impression on your followers every day. 4. Monitor your competitors
How do you know which strategies will successfully attract your target audience? Check what similar companies with the same customer base are doing. Of course, it is not necessary to closely pay attention to the performance of good competitors on social media. But they are not the only person you should monitor.
You can also learn a lot from companies struggling in this field like you. With your knowledge of the best practice of social media and the knowledge learned from the most powerful competitors, you can be sure what should not be done.
5. Use link to optimize visual content
Visual content can act as a \”portal\” with more valuable content. When planning the visual content to be released on social platforms, consider how to attract traffic back to your website, products and services.
For example, when we publish any visual content in the happy plug -in community, we will usually be there there Provide a link. In this way, we can get healthy traffic on our website. If some readers want to know more, he can use the link to find us easily.
You can also connect the short video back to your website through the YouTube account or Instagram personal data link, and ensure that it provides extended content around the video. It will also help you get traffic on your website. 6. Attract potential customers through Facebook discounts
If you are looking for a new new social media to attract high -quality potential customers, you are looking for new social media to attract high -quality customers. Methods, try Facebook discounts.
Facebook discount is a Facebook advertisement, but their way of working is slightly different from the traditional Facebook advertisement. You can set them directly from the Facebook page (no need to enter the advertising instrument panel) and create them for offline and online business.
The discount is promoted in the news summary (instead In the right bar of the market for market ads).
Being a userWhen clicking your offer in the news, Facebook will send an email to the user to their personal email accounts they are outside Facebook. This means that your offer can not only be seen on Facebook, but now you are entering the email box of potential customers that are interested in.
When the potential customers open their emails, they will see a link or a page to join the page (where you choose to send someone to receive your offer).
7. Use #hashtags to increase your influence Tags are a powerful way that can connect a group of like -minded people through social media. This is a simple way to greatly increase your coverage.
The theme tag is free, so why don’t you want to use it?
The possibility of being reposted by 1-2 theme labels is 55%higher.
Noning
It is important to remember that more theme tags will not be converted into more participation. Too many theme labels will reduce the intensity of your information and lose it soon.
You can find related theme tags on the \”Trending\” page of Twitter. This will show you the highest ranking and most commonly used theme labels at any given time. 8. Follow your reasons for visitors
In order to formulate a successful social media marketing strategy for your small enterprises, you Need to have a lot of attention. Otherwise, no one will see your content.
Once you can increase your social followers, you will be more likely to turn your followers into customers. This is because consumers are more likely to buy from the brand they are concerned about on social media.
If you maintain the following content, they will follow you,
First -class product or service
Exclusive promotion
Entertainment content
Discounts or promotional offers
, please make sure your content is worthy of attention. As you can see, getting more followers will eventually increase your opportunities to promote more sales. 9. Establishing relationships with social influence
DangdangWhen people think of social influencers, they think of celebrities and athletes. But cooperation with celebrities may not be suitable for small enterprises’ marketing budget.
Therefore, please try to cooperate with influential people instead of celebrities to improve your product credibility.
This type of influence may not have millions of followers, but you can let them publish content on your brand at a price of hundreds of dollars. You can even escape by providing free products in exchange for posts about your brand.
This strategy is effective, because the influential participation of the followers is higher. That’s because they are just ordinary people.
10. Live video stream
Small enterprises can benefit from live video content on social media platforms. Facebook, YouTube and Instagram can choose to do.
Basically, your live broadcast will increase your participation indicator. It will also make you more realistic interaction with the audience. Live video is also an excellent way to distribute product demonstration, activities or Q \u0026 A sections.
Your live audience will be able to comment on your information flow in real time. Make sure you admit these comments and reply to your followers.
11. Ask your audience anything
Asked your audience may be a good way to improve participation. Because when you ask your audience something, you allow them to speak. When it comes to social media, you want to do two things: let people participate.
Once you ask others to speak by asking questions, you will learn a lot of knowledge about your business; what is effective, what is invalid, and where to go from here. At the same time, you will learn a lot about your audience; who they are, what they like, whatever they like, and the language they speak.
12. Listen to your customers
The customer now hopes that the company will handle their requests through social media.
The strong investment in customer service can establish a meaningful relationship between your company and customers. For social media, the challenges of customer service are still as harsh as before.
Social media allow instant interaction and customer feedback. Enterprises can also respond to customers immediately. Nearly half of the US customers use social media to inquire about products or services. Therefore, it is important to have social media customer service strategies.
13. Wikipedia of becoming your industry
[12]3] Today, we all become very impatient on the Internet. In other words, if we visit a company’s website and cannot find what we are looking for, it will bother us. We soon feel frustrated.
When any of our audience ask questions in the comments or chat box, the same thing happens, and they want to get a quick answer. Therefore, when they comment on your social media information, please fully educate yourself to interact with your audience.
Make sure they feel behind the brand. Make sure they do not feel that they are talking to robots, which will make them better understand your company and make them feel more like a valuable customer. In addition, the open question is raised, and then the audience answers and let them actively participate.
14. Determine your results
When we talk about the best practice of any given enterprise in social media marketing We must start with the goal that the company tries to achieve; this is the so -called \”expected result\”.
Whether it is close to all these techniques, it will bring effective benefits. This should be a fixed question to check whether you need to update your method or adopt the same process. Therefore, please always pay attention to your efforts.
15. Analyze the previous content to improve posts
You need to gradually improve the quality of the article, and you should go to the data -driven post in real life. Therefore, you will need to obtain appropriate insights from your social posts. You can use social media to collect this information. Facebook and Twitter allow you to view the coverage and insights of all posts.
To see your insights on your Facebook page, just turn to the page where you are the administrator, they will be next to your cover photo. Twitter can choose to see the insights you published at the bottom of each tweet.
Reward: How to measure content marketing performance
Content marketing indicators are successful with your post and your on -to -various platforms The influence of audiences and customers related data.
The following is the 10 most important indicators you need to track:
Participation:
This includes clicks, comments, comments, comments, comments, and Like and reply.
Concert:
Seeing the number of people related to your page or personal data is your coverage.
Followers:
This is your personal information click your \”Follow\” buttonThe number of people who check your content in their summary.
Display times: This is the number of times that you are seen from your personal data or page posts, whether your audience members click on it. This happened when someone rolled their news source but did not click anything.
Video viewing times:
On Facebook, Snapchat, Instagram or any other social channels with video functions, this is the number of viewing times obtained by everyone.
Personal information access:
The number of people to open your social media page is your personal data access times.
The number of times:
This is the number of times the number of members of the audience mentioned your personal data in the post.
Tags:
This is when your audience adds the name of your company’s profile or your theme tag to another post.
Forward:
This is your audience members who published your content on their personal information.
Sharing:
These are posts your followers and audiences get and share with their networks from your personal information.
Plan immediately and start your social media marketing strategy
Now we have learned about all social media marketing skills for small enterprises. It’s time to apply them to your business. Don’t just apply them to your business. However, please make sure you are checking the output of the event and constantly update your content and plan.
If you plan to study these social media marketing skills, please do not forget to tell us through the following comment box so that we can help you when you encounter any problems. Good luck!
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First -class product or service 
The following is the 10 most important indicators you need to track: 
This is the number of times that you are seen from your personal data or page posts, whether your audience members click on it. This happened when someone rolled their news source but did not click anything. 