You will need every technique in the book to ensure that your WOOCOMMERCE store is visible. It is not enough to use changing Google algorithms to create high -quality products. On the contrary, you need to do your best to promote your products online, including regular work on your website SEO.
If you want to know more information about Woocommerce SEO and how to implement it in WordPress to increase the popularity of e -commerce stores, this article is a perfect choice. let’s start.
What is the woocommerce search engine optimization?
If you have considered get more traffic for your online WordPress store, then you may encounter WooCommerce SEO . This is a niche field of digital marketing, which refers to the way you can optimize the fields in the WoOCommerce dashboard to better communicate with search engines such as Google.
Product sales and payment e -commerce platforms, not universal SEO tools. However, each part of the Wookommerce platform has SEO. Through some adjustments, you can optimize your Wooocommerce store to obtain the best network visibility.
SEO setting process in WordPress
Unless you have always lived in trouble, you will know that WordPress is a long -term content management system, and it is every step. Optimized for SEO. You can find a lot of WordPress SEO plugins, but in our opinion, YOAST, All in One SEO and Rankmath are three best choices.
The free version of Yoast is very powerful. We recommend that it is used for various websites. In fact, it is the SEO plugin we use in EasyWP.
WooCommerce also recommended WordliFT is specifically constructed for the platform. This is a high -end expansion with annual fees, but if your budget allows it, it is worth exploring. The three main features of Wordlift extension are: automatically display your product on Google shopping
One -key link product and editor content
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All these tools will make the SEO process easier and more efficient, but the appropriate tool depends on the specific needs of your store.
Optimized title, description and slug
After installing the SEO plug -in, the next thing to do is optimize the SEO title, Yuan description and slug. These are the labels displayed on your product page to help Google identify your content.
Your SEO plugin will help you provide reliable optimization suggestions. Ideally, you hope that these settings are optimized for keyword correlation, length and accuracy. Yoast plug -in allows you to preview the display of descriptive information in Google results.
For example, in your you When selling innovative new cat T -shirts on the website, the SEO plan may be as follows:
Prototal Title: Modern Kitty Neutral Black T -shirt
Prototrait Description: Modern Kitty Men and Women Common for men and women in men and women. The T -shirt is made of a classic casual version, which is made of pre -shrinking water, medium weight, and 100% cotton.
/:/Unisex-Black-T-Shirt-Modern-Kitty/
As you can see it, each word may be searched for everyone who is looking for fun cat T-shirts The content matching to help shoppers understand the product before seeing the photo. If it makes sense to actual humans, it also makes sense to Google.
Let your product description focus on describing products, explaining how it should be used, and the most important benefits. These same words are also used in the entire product page. Different customers will find different detailed information, so please ensure that the tissue structure of the page is reasonable and the information is specific to the product.
Optimize the category keyword in the woocommerce
Once you optimize your title, your title is optimized DescribeAs a description and slug, it is time to optimize your category.
Choosing the right name for your store category page can be said to be more important than a single product. Your product choice may change over time, but the optimized category page can bring many years of traffic. So do your research before you publish it. Free keyword tools such as Google ADS Keyword Planner and Ahrefs free keyword generator are a great way to understand how people search for your product.
According to the above research, we found that \”cat T -shirt\” received about 250 search in the United States a month. This book is not bad, but let’s try it to see if different phrases can become a better category name.
The word \”Funny T-Shirts\” searches for about 4,300 times a month in the United States, which means that it may be better than \”Cat T T -shirts \”is more suitable for the category name of your website. However, you must use your own knowledge and judgment to make the final decision. Choose the highest volume phrase you can find the most related to your product.
Once you choose your category name, use the same product page structure logic The title, description and slug of the planning category. Don’t forget to optimize your sub -category.
The SEO merged SCHEMA tag
Now you have optimized all the content and ready, you can add SCHEMA to your site.
The architecture mark is part of the website code, which allows search engines to understand and explain your content. By adding a SCHEMA mark to your website, you tell Google that you have all the information you need to display the product details.
If the SCHEMA attribute examples listed above are difficult to resist, then you are not alone. It consists of micro data that appears in the page source code. Each attribute is used as a password to communicate with search engines.
Fortunately, the SEO plug -in we recommend has a built -in user -friendly mode function, and WooCommerce is also available. The Woocommerce platform also has advanced expansion such as product conditions, providing you with more advanced model functions.
As shown above, it has product conditions such as \”new\” or \”stock\” helping customers and search engines. Essence If your product choice is seasonal or cyclical, product conditions in WooCommerce are expanded for you.
Analysis of woocommerce and Google
Google Analytics (GA) is tracking performance data (including your website, including your website Flow) preferred tool. If you haven’t integrated it yet, then it’s time. Adding Google Analytics attributes and connecting it to your WordPress website may be tricky, but the SEO plug -in by Yoast makes the process quickly and simple.
With GA, you can measure the overall traffic of your website and accurately understand what users do on your website. GA is the largest free tool for tracking the growth of your website (or lack of changes) and measuring the income generated by your SEO work.
When analyzing your traffic, the most needed to track the flow source, such as natural traffic and payment Traffic, as well as the page of overall users, new users and each session.
When comparing all the sources of traffic, check how many percentage of your users comes from natural search. If your SEO is strong, then this cake should grow over time. Woocommerce also has a sales analysis instrument board, which can help you compare the total sales and income with the traffic data you found in Google Analytics.
Make WOOCOMMERCE SEO a priority item
Optimize the search engine to optimize your online online market to optimize you online Images are more important than ever. Regardless of whether your product is physical, local products, or digital products, online stores you want to develop should give priority to organic search and use it as the best way to connect with new customers.
Once you choose your category name, use the same product page structure logic The title, description and slug of the planning category. Don’t forget to optimize your sub -category. 
