20 common WordPress SEO errors that are avoided in 2022: Expert suggestions

Uninstally unnecessary plug -in

Oh, There are also many feasible expert suggestions to help you:

\”You can do a lot of things to improve the website speed of the WordPress website. The first way I will take is to view the image -whether the image that has been placed is optimized? Optimizing the existing images can significantly improve the overall page loading time. Next is to view the overall plug -in used -whether there are any effective \”dead weight\” and slow down your website speed? If so -and there is no real reason for you to have it -delete it. Of course, you can install some plug -in to help improve the page delivery and ensure the general speed optimization, but these plug -in should be carefully installed, \”Tom Pool, director of Blue Array Technology SEO.

According to Tom, everyone is still One of the most common WordPress SEO errors for the offender is to install all plug -ins, which will cause the plug -in expansion and reduce performance.

\”Some websites will see a plug -in It will be installed, and there may be more than 10 or 100 other plug -ins. It is really helpful to really understand the role of plug -ins, rather than installing a lot of things randomly, \”Tom said.

\” The ease of use and installation of the plug -in is one of the biggest reasons for most websites to run on WordPress. WP makes it easier to install and use thousands of plug -ins. There may be problems, because the encoding of each plug -in may cause the website to be in trouble or hacking. Plug -in plug -in may slow down or make errors on the website. This may become a bad user experience. Many plug -in tendency to solve similar problems. If there are several similar plug -ins on the website, they can fight each other, and they can be said, \”Joy Hawkins confirmed.

Although this is the case, using the correct plug -in and Google PageSpeedInsights can help you optimize the page speed.

\”You can increase the speed of SEO pages in multiple ways, but reducing page weight is one of the most common problems. According to your technical ability, you can reduce the size of the image and use FTP to replace it on the server to replace it on the server. They, or you can use plugins such as Smush to help you perform this operation, \”Nikki Halliwell said.

\”Caches is another area that can have a significant impact. In most cases, I tend to use W3 Total Cache. Compared with other plug -ins, I like this plug -in because it can cache your cache your The webpage also helps to reduce the code area. The weight of the picture and code is the two most common problems on the PageSpeed \u200b\u200bInsights. Therefore, adding these plugins can significantly improve performance, \”Nikki added.

\”There are many things that can increase your page speed, but my favorite is the cache. Caches (and advance cache) is a relaxed victory for most websites. These websites are in the default circumstances by default. Not only super slim and fast. There are some good work plug -ins, but it turns out that WP Rocket is a good choice, there are some useful functions on it. If you want to know more information, we will get it in WordPress SEO inspection More tips, \”SEOBILITY’s chief marketing officer Matthias Lugert suggested.

\”WordPress can be very fast, and the code can be very clean, but this is not possible in all cases. In fact, people often decide to use the page builder because it is easy, don’t know This will affect the SEO of their website. If you choose Divi, Thrive Architect, or Elementor, it is not important -page builders often add a lot of code to your website, so it will greatly slow down its speed. If you plan to compete for the highest highest Ranking, you may want to avoid shortcuts, \”Matthias added.

Speaking of code expansion, then the problem of pre -built themes and the additional code attached to them.

\”One of the best parts of WordPress is that you can buy and use preparatory themes for website design, which can save a lot of money and time compared to creating a completely customized theme for the website. These. The pre -constructed themes usually have many functions and options, which is great, and provides a lot of flexibility for you when creating a website design, \”said Elementive’s partner and consultant Matthew Edgar.

\”However, the disadvantage is that unused functions and options will not followDelete in the code. On the contrary, all unused code will still be loaded into the browser. This will make the website code chaotic. In some cases, Google may not be able to grab the page correctly. However, even more common, these additional code will eventually slow down the website. The slower speed will make the website more difficult to be captured by Google. If the website does not meet the core network health threshold, it will also affect the ranking. The solution is the theme of these preparatory construction to customize these preparatory construction to delete unnecessary code and improve the performance of the page, \”Matthew explains.

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[ 123] \”There are many good ways to simplify the overall simplification is 1. Choose a lightweight theme that is friendly to SEO and fast loading speed, 2. Avoid adding the temptation of 101 plug -ins in the beginning, 3. Find and and Install a great cache plug -in, such as WP -Rocket or similar, 4. Find and install a great image compressed plug -in, 5. Use Cloudflare or a great CDN. With these five rules, any WP website can greatly increase the speed of page, \”Digitalico Media Managing David Carralon proposal.

\” The key lies in preparation. Choose excellent hosting, lightweight themes and plugins, of course, use cache. This will solve the 90% page speed of any WordPress website, \”SEO consultant Josh Willett suggested.

Samuel Schmitt, the sales and marketing director of One Inside, also shared some techniques to help you improve the page speed on WordPress. , For example:

Optimized image size

Delayed loading image

Use CDN

He emphasized \”you must be in WordPress A key factor that considers it carefully is to choose a theme of friendly and good LCP for mobile devices.

\”LCP represents the largest content drawing, which is one of the indicators of Core Web Vital. The loading speed of the first element on the LCP measurement page. If these elements have been loaded for too long, you will be punished, \”Samuel said.

\” So here, you must carefully check the performance of your theme on mobile devices, especially blog articles templates- Because it may be your main source of traffic. My suggestion is to have a simple mobile layout, which contains the title of the blog and the direct content. I have seen the LCP indicator often affected on mobile devices, becauseIt takes time to load for a banner image. Therefore, it is best to remove the banner image and only keep the desktop version, \”he explained.

\” Generally, the largest technology SEO income of WordPress can be achieved by optimizing the topic and the structure of content selection. Avoid complex and/or unnecessary database queries, such as how long does your blog title change? Do you really need to check the database for each visitor? Reduce the number of plug -in installed. Improve the speed of the site by the correct cache setting and minimize the load through the minimized JavaScript dependencies.避免弹出窗口和延迟加载脚本，改用Chrome 原生延迟加载，”SearchBrothers 的SEO 专家Fili 建议道。

“进一步的技术页面SEO 错误可能包括错误的服务器设置、缺乏服务器资源、糟糕的Template design (such as not suitable for mobile devices), lack of site maps, lack of norms or any other pages of factors finally determine how the website is in the natural search, \”he explained.

Fili also talked about ownership. Clarify the importance of unique sales ideas and regular SEO review.

\”However, from the perspective of SEO, the actual content is often more challenging. The dedicated landing pages, indexed contributions, expiration and/or the old version of the landing pages of only used for pictures may prevent the website from appearing in Google, and lack of clear and distinguished unique sales claims usually produce the same effect. Due to all these and more reasons, the annual SEO review cycle is a key success factor that ensures the long -term and consistent visibility in Google, \”Fili added.

Speaking of mobile friendship, another major SEO error error Yes …

No optimization of mobile devices

Google improved its ranking algorithm in 2016 to make it priority. Desktop) version is how Google indexed your website and determines the benchmark of your ranking. More importantly, the mobile terminal accounts for more than half of the global website traffic.

Therefore, it may not optimize your website’s mobile experience may be possible. It will destroy your ranking, this is the key SEO error you need to avoid.

You can do a lot of things to optimize your mobile version Topic.

Optimize the page to improve the speed of the page (discussed in the previous section).

Use the accelerated mobile page (AMP).

Disable the pop -up window of mobile devices Wide pagestell.

• This is a WordPress plug -in list. You can use it to optimize your website and make it a priority. In addition, use Google’s mobile device friendly test tools to check your mobile device friendship.

In addition, in GSC, turn to Crawl → Crawl Error, and then click Smartphone. You will find a chart to show whether there are any crawling errors on the smartphone. Fix them immediately.

Not optimized your website’s grabbing budget and index

The Internet is an unlimited information repository, which exceeds any search engine exploration and indexes of each ARL. Therefore, Googlebot has limited time to capture any single website.

Therefore, each website has a budget, that is, Googlebot can capture and index pages on the website within a given time range.

Although most WordPress websites are small and do not need to worry about their crawling budget, if you run a large website with thousands of pages, this is a mistake you need to avoid.

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Although there are many best practices to optimize your crawling budget, when you run on WordPress, You can use the Yoast SEO plug -in to manage your website’s grasp.

According to Devendra Saini, \”the classification method and the expansion of the indexed expansion of the classification method and the unrelated page of the category method and the expansion of indexing\” due to improper use of the SEO plug -in \”are several technical WordPress that everyone should avoid avoiding avoidance SEO error.

\”It is important that when you use plug -ins such as YOAST or ALL in One SEO, you can choose to control the grasp of pages that do not need indexes, and use these options wisely and prevent them. So that Google spends more time to capture the important page of your website and these \”labels\” pages will lead to the problem of self -killing, \”Devendra suggested.

In addition, you must also deal with indexes.

\”When the developer forgot to cancel the selection of\” No search engine to access this website ‘option, even after the website was launched, the website will never be Index. This is the most common error I often encounter. The new brand recently established its own website and found that they did not even rank in accordance with their own brand terms. \”DevendRA added.

It is believed that the content page will also harm the grabbility and index of your website.

\”A common error we see on many websites is WordPress and WordPress plug -in to create a lot of thin content pages. This includes tab pages, list pages, or attachment pages. The grabbing speed of the website will also make the website look lower than the quality of the website when evaluating the website, \”Matthew Edgar said.

\”In some cases, a thin pages of the content will also produce duplicate content, which may destroy the ranking of high -quality pages on the website. If these thin pages appear in the search results, it is very very very very good Less can bring a good experience to visitors on the website, thereby reducing the participation and conversion rate. Therefore, we suggest that people can avoid this The reason is required for these pages and cannot be deleted, and the NOINDEX tag should be added to these pages, \”Matthew explained.

\”The first technical SEO error on WordPress is a streamlined content index. What is it? The streamlined content is a URL that has no value to the user, and it is often reorganized. It is a duplication based on existing content generation. Content. WordPress encourages users to create labels and categories for posts. In most cases, these pages only point to the link list of articles with zero unique content. Google captures them, finds no value, and reduces the quality of the entire page. These are the quality of the entire page. The page should be created by design, not by accident, \”Michal Suski explained.

Michal’s argument about WordPress tags and categories brought us to the next common WordPress SEO error you need It is a common SEO error unique to the WordPress website, which may affect the ranking of your blog content.

How can you avoid it? Three experts serve you:

\”Of course, someone can use any content management system to make various SEO errors. However, especially for WordPress, I often find that the category and label storage page that is lacking optimized is really a real category and label storage page.常见的SEO 错误。 首先，您真的首先需要所有类别和标签吗？ 如果您是电子商务商店或严重依赖类别页面来组织您的内容，那么是的，它们是一个非常好的主意。 因此，必须Optimize them to help them use itThe household stands out and is indexed in Google, \”Josh Willett suggested.

Then he appropriately linked the use of categories and labels with the above optimized network budget and index viewpoint.

[ 123] \”However, if your blog page is in a\” blog \”title and is easy to organize, then I suggest that you are very selective for the category and labels you use. As we all know, Google is currently more difficult to prepare indexes for new content than ever. Therefore, you need to pay close attention to the potential crawling budget and any indexes that may be generated. Have you already attracted more than 100 Tag Archive pages in Google, but are you trying to prepare indexes for your new \”money\” page? Because there are too many \”thin\” page, you may be hit by Google’s repeated content filters. My advice? Delete your label, or cancel the index on the archive page of your label and perform the same operation on the category, \”Josh explained.

\” So far, I still see the most common people using WordPress people. The error is to publish a long series of blog articles, instead of considering how to classify them in the classification of their logic, and do not establish authority at the category level, \”David Carralon said.

\” In the plug -in and hacking methods With the help of the category page, it can also be strategically produced and published on the category page to develop authority. Then, this permissions can be connected to the sub -page: blog post. Although it has brought great benefits to SEO, most people still ignore or accidentally miss this strategy, \”David suggested.

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\” When organizing blog articles in WordPress Methods; categories and labels. Both were largely misunderstood, but the category seemed more intuitive, so only a few websites exist, \”Jase Rodley said.

\” On the other hand, the label on the WordPress website at least half of the WordPress website Used incorrectly. Most website owners and content founders do not realize that most WordPress configurations will generate / tag / archive pages every time you create a new page. Perhaps this is the hangover of the long -term \”more page, the better\”. Some websites therefore have hundreds of labels and pages, \”he explained.

\” Category or label ‘archive’ page itself is not bad. If you want to create valuable pages from it, you can rank them and provide value for people. But most of the time, they have very few words, provide zero value, and pull the link assets from your most important page and blog articles, \”Jase added.

Still filling keywords [123 ]

Keyword filling has become the past.

Of course, Google still uses keywords to determine the correlation of your page and rank them for search and query, but fill in unrelated or excessive keywords in your content will only damage your website Ranking.

\”When it involves the content of the scene, the common errors we see among customers are keyword filling and failed to update the content. Although the keywords are used as a means to bring natural traffic to your website , But excessive keywords are more likely to exclude traffic rather than bring traffic because it will affect the user experience, \”Lorenz Esposito said.

In short, filling keywords may make your content short in the popular search results, but in the end, it may cause Google punishment and reduce the ranking of your website.

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so, alway content for users first and focus on readability. Then, optimize it by including keywords when.

In fact, prioritize aligning your content with the search intent. This will help you understand the essence of your keywords and fit them naturally into your content for optimal user experience.

“To be honest, one of the biggest on-page SEO mistakes I see is a misalignment between content and search intent. Sometimes that happens because SEO is misunderstood as a last-minute optimization, forcing folks to retrofit keywords onto existing content, and other times it\u0026#39;s because a Company Prioritizes Cost or Quantity over quality and user experience,” says Jonas Sickler.

“Regardless, the best on-page optimization advice I can offer is to start your SEO in Google. Understand the essence of the keyword. What are searchers trying to achieve What format do they expect to see How comprehensive does your content need to be How broad or narrow Search intent is the first step in on-page SEO that too many folks skip,” he explains.

And while using the Yoast SEO or a similar plugin simplifies your keyword optimization efforts greatly, don\u0026#39;t rely too heavily on Yoast\u0026#39;s SEO recommendations.

According to Devendra Saini, relying on metrics like Yoast SEO focus keyword and score is an on-page SEO mistake many WordPress website owners tend to make.

“One page can rank on 100s and 1000s of keywords and it all depends on the Search Intent Satisfaction, Competition \u0026amp; Overall value of the content on the page that matcheders. Have Seen Pe conveyings and kind of screw up their on-page content and end up not ranking anywhere,” says Devendra.

“Following the Yoast traffic light system. I know it\u0026#39;s a bit tongue in cheek, and I do understand how it can help SMEs who don\u0026#39;t have SEO knowledge produce better content, but then I\u0026#39;ve seen its over-reliance and confusion in more competitive verticals that just because they\u0026#39;re hitting green lights they don\u0026#39;t understand why they\u0026#39;re not ranking, so they assume it\u0026#39;s other issues and invest resources (time/money) in the wrong areas,” affirms Dan Taylor, an SEO Consultant.

重复内容

If you have two or more similar pages on your WordPress website, it\u0026#39;s difficult for Google to determine which one to rank in the SERPs. Duplicate content confuses the Googlebot as to which Page to server for a particular search query.TTRIBUTES, ETC.) Also Dilute Link Equity — All in All, Duplicate Content Can Seriously Harm Your Seo. 123]

Use the reL \u003d \”Canonical\” tag on variation page that point to the main/Canonical version of the page that you wish to rank.

Duplicate Pages to Prevent the from Getting Indexed.

Block the variations from Googlebot in your robots.txt file. 123]Of all three, the best fix is \u200b\u200bto use the canonical tag to specify which version of the pages with similar content is the master version that should rank for the target keyword. When using canonical tags on your WordPress website, make sure to avoid these seven mistakes.

Not Optimizing Social Media Metadata

Social signals do have an impact on your SEO efforts. So, getting your WordPress website\u0026#39;s freshly published and search-optimized content shared on SOcial media is important, as it helps the piece gain the much-needed initial eyeballs and traction, and helps your audience stay on top of news about your business and related topics.

However, many WordPress users fail to optimize their posts for sharing on social media platforms like Facebook and Twitter, thus losing out on some valuable social SEO juice.

Facebook, for example, has what\u0026#39;s known as OpenGraph as a way to determine which elements of your content (such as image, title, etc.) you want to show when someone shares that page. Twitter has “Twitter Cards”, similar to Facebook.

So, how can you optimize your social media metadata On WordPress, it\u0026#39;s easy — using the good ol\u0026#39; Yoast SEO plugin. Below is an example of what your Tweet could look like with all the required metadata you can easily add using the plugin.

[123 ]

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Read this post to Learn How you can optimize your blog posts \u0026#39; metadata for facebook andTwitter, step-by-step, using the Yoast SEO plugin.

Failing to Reduce Bounce Rate

In essence, bounce rate is the percentage of visitors that leave your website without taking 为什么？ Because if your website is relatively new, other more authoritative websites with more content are bound to rank higher for high competition keywords that have more search volume.

When starting out, your best bet is to instead:

Target low-volume, high-intent keywords

Target long-tail keywords that have lower search volume but are easier to rank for and bring in high-intent traffic (such as people looking to purchase or something).

Use Google search autocomplete, people also ask, and related searches to find such keywords and include them in your content. You can also use tools like Keywords Everywhere and AnswerThePublic.

Target High-Traffic, Low-Diffical Keywords

Hunting Such Keywords Is Tricky and Not Always Possible,but worth a shot.

To find and target high-traffic, low-difficulty keywords, use the KGR (keyword golden ratio) tactic — the fewer articles in the SERPs for your focus keyword, the higher the odds of your content ranking on the first page.

Use the allintitle search operator to find a rough estimate of the number of articles ranking on Google for your target keyword. Create a better, more comprehensive article than all the top ten results.

Publishing Posts Irregularly

You know how blogging is one of the best ways to drive organic traffic and improve your WordPress website\u0026#39;s rankings on Google. But when it comes to SEO success with content, consistency is the name of the game.

• Don\u0026#39;t make the mistake of publishing blog posts infrequently without a schedule and expecting great results from your content efforts . Sure, some of your content pieces can still rank well, but to harness the true portantial of business blogging and build your WordPress website\u0026#39;s authority, you need to establish a posting schedule.
• Consistently publishing high-quality blog posts signals Google that your domain is an active and credible source of niche information, thus boosting your expertise, authoritativeness, and trustworthiness aka EAT. Plus, publishing regularly also helps retain your audience and drive more returning visitors.
• So, create a content calendar with important details like the topic, target persona, keyword information, Content Format, Publication Date, Call-TO-Action, ETC. To Ensure You Publish Regularly. You can use this free editorial care from humanpot.

Not Fixing Connection Timeout

Last but not least, this is a technical SEO issue that shows up in the browser when your WordPress website\u0026#39;s server has reached its capacity. This error is common on budget hosting where your memory life is set of very low.

ACCording to the WordPress support documentation, here are some things you can do to fix this error:

Deactivate all plugins and reactivate them one by one to see which plugin is causing the problem.

[ 123] Switch to a default WordPress theme.

Increase your memory limit in wp-config.php by asking your hosting provider.

Increase the maximum execution time in your php.ini file by asking your hosting provider.

You can also try changing your DNS servers and flushing your local DNS cache, or disabling your firewall and antivirus software temporarily and see if the error resolves.

最后的想法

Besides avoiding these common SEO mistakes, if you\u0026#39;re using the WordPress CMS for a complex website or web application project, ensure you do the scoping of your project correctly. Again, overusing resources such as Plugins is an easy mistake that \u0026#39; LL Cost You in the Form of Added Complexity in Scaling Your Project Along with PerformanCE issues.

\”In my opinion, WordPress is one of the best platforms at present -whether you make a simple construction on it, or use it as CMS to use NEXT for a headless construction . The most common problems related to technology related to technology are usually classified as the original scope of the project, detailed explanation of functions, and which technologies need to be used to enable the website to achieve its goals. In these cases Deployment may lead to conflict with other functions, as well as problems that expand and develop over time, \”Dan Taylor suggested.

Although this is the case, if you notice the SEO error discussed above, abide by the Guogle website administrator guide, and continue to work hard to invest in SEO, then rest assured that your decision to choose WordPress is a reliable decision.

\”From the perspective of SEO, WordPress is a very optimized platform. Of course, it can further improve and fine -tune. To this end, my friend Joost de Valk’s original SEO plugin was very useful. In this way, search engine optimization also involves other fields independent of CMS, such as hosting platforms, which is also important, \”Fili said.

\”But it did not stop there, because any intended to perform well in the WordPress website in natural Google search, it is best to abide by the Google website administrator guide to avoid violations or punishment. My former Google search employee Kaspar An article published by Szymanski provides guidance. Of course, it is not over, because no matter what kind of CMS is used, it is best to use the art server log file for long -term optimization. Any website administrator should understand and read this. SEO is still It is a complex and continuous job, but the WordPress website operator can focus on it because they know at least their platform choice is a good choice, \”he concluded.

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