Hello everyone, today in this article, we will discuss how to get a place in the selection clip. So continue reading.
When marketing in today’s digital world, content is a powerful tool. Although there may be many ways to make your closest content stand out, you also need to pay attention to how to increase website traffic and maximize customer participation.
In this article, you will learn how to get a selected segment position. Continue reading to understand all information about the selection clips you need to understand.
What is a selected fragment?
Selected clips are the first result of the first result of the first place in the Google paid advertisement but higher than the SERP (search engine result page). They are brief excerpts of the search query webpage.
Semrush and Brado studied the 160 million keywords on the desktop and 46.1 million keywords on mobile devices. Their research found that 19% of SERP had distinctive fragments and 7.3% had dual fragments. Industries with the most characteristic fragments are tourism, computers and electronics, art and entertainment.
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Selected clips make you more advantageous than competitors. It is the highest listing in the search results and the listing is highlighted. If you can declare the selection clips, you will get most of the number of clicks of the search results.
The selection clip also gives you the authority authority, so that the searchker feels that they can trust what you are on a certain theme. 
How to obtain a selection clip through six steps
You need to follow a few steps to get your selection fragments. The following steps will help you capture one of the mouth -watering features. Let us understand the main part of this guide.
1. Determine the relevant keywords to be positioned
To get a place in the selection fragment, you must position the relevant words. You will mainly target problems, terms, and definitions.
NEIL PATEL’s wise words: \”If your content cannot answer the question, it will not enter the selection clip. This is all its content,\” it is true.
The easiest way to enter this research stage is to search for words you want to rank on Google to see if a characteristic fragment will pop up. If so, you can position the term. If you are willing, you can use the SEO tool for this keyword research.
2. Analyze competitive rival clips
After determining the characteristic fragments to be positioned, please analyze some competitors. Check the selected clips that exist and your positioning. Understand how Google and where to collect information from the webpage.
Taking this best time for planting potatoes as an example.
You can see that two sentences have been selected for the selection clip. The content does not have a omission, which means that Google does not have to force the content to create the answer together.
If there is an oval, this is a good sign. This means you can improve the results. 
When you visit the page, check the location of the collection information. Taking potatoes as an example, it appears at the end of the title \”When to plant potatoes\”.
This means For selected clips. They just happened to give the best answer. When viewing the content, check the structure of the article. Detailed chrome extension and other tools are useful for such research.
Details and other tools can quickly understand the type type you should use in the content. Quick browsing content usually shows more titles you can merge. These titles allow you to locate characteristic fragments.
Another way to create insightful content is to send emails to your customers to understand their needs and interests. Use email search tools to help you simplify this process and improve participation.
3. After decomposing the content into the title 
After completing the research, you need to optimize the page and provide a clear structure. Below the title, you can add a simple paragraph to answer the selection clips.
You should try to optimize the relevant title and subsequent paragraph in the keyword content. Taking this example of Nextiva as an example, it is aimed at the keyword \”what is VOIP\”.
Just like the HubSPot example I shared before, they have a clear definition under the title. It’s like a mini Q \u0026 A form. Voip article targets several characteristic fragments. When you analyze the title used in the post in detail, you can see this.
For example, after \”What is VOIP?\” After you see the title \”How did VOIP work?\”
Create such an article outline It is a good approach. If you can capture a selected fragment and the searchman likes your answer, then Google is likely to allow you to capture other clips.
After all, Google just wants to provide search users with the best user experience.
4. Create a single -segment answer under your title
In the front of the relevant title, write a paragraph worthy of a characteristic fragment. The best length of the selected fragment is about 300 characters. You need to ensure that related and medium -sized information, because your characters are limited.
Your description should be simple. Define a term in two to three sentences, or answer a question. You need Google to extract and place a paragraph in the selected fragment directly from your article. This content needs to answer questions raised by people online search.
5. Writing a great article on this question When creating an article, make sure your content also provides readers with value in addition to selecting clips. Let me take this article from Hubspot for the keyword \”e -commerce marketing\” as an example. You can see that they have captured selected clips through this article.
When you look at the page, you can see how they do it.
In front of the introduction, they have a title that can be defined under this title. Selected fragments combine single -sentence definition with the first sentence of subsequent paragraphs.
This definition is easy to be scanned by Google, and people are easy to understand. This definition is valuable, which is why Hubspot protects the selected clips.
The purpose of creating this article is not just to capture the location of characteristic fragments. This is electricityComprehensive guide for sub -business marketing. Those who click on Google from selecting clips will find that these contents are valuable.
6. Use common problems and operation methods pages Finally, if you want to locate selected clips, please add a common question to your content. Frequently question answers and operational guidelines pages have greatly increased your opportunity to appear in the clip because they directly answer people’s questions. The FAQ section should have a question of title form, there is a concise answer below. If you are willing, you can expand the answer. The basic idea here is to capture various selective clips related to the themes you cover.
In summary
When users search for specific questions related to products or services, they like to answer quickly. If they are satisfied with the content they are reading, they are likely to insist on browsing the page without spending time to find other places on the Internet. It seems difficult for a loyal customer to find it, but this is definitely not impossible.
When you want to get a place in the selection clip, you should keep in mind many factors. Although there may be no black and white solutions in the fragment, you need to be patient. The most important thing is to conduct necessary research.
From analyzing the characteristic fragments of competitors to selecting the correct keywords with modern tools, you can do a few things to achieve your goals. Whether you get a selected clip in the end may be pure luck, but it is definitely worth trying! Bio Owen Baker is the content marketer of Voila Norbert, an online email verification tool. Most of the past ten years, he has been working online for a series of marketing companies. When he is not busy writing, you can find him in the kitchen to master new dishes.