Transaction email is the key part of your order performance process. They will update their order status to your customers, provide valuable information about policies and returns, and encourage the opportunity to encourage repeated sales.
In fact, the opening rate of transaction mail is 80-85%, while the average opening rate of most marketing mail is only about 20-25%. Despite these impressive numbers, most companies have not customized their transaction emails. If they are universal, then your shoppers are likely to browse the information they need and continue. This is a big chance of missing!
Custom email content creates trust by providing useful information, enabling shoppers to make full use of their purchases. Using your own colors, fonts, and languages \u200b\u200bcan strengthen your brand, provide consistency and help you be remembered. Including related products and coupons code can even cause additional purchases.
Woocommerce provides built -in functions, which can automatically send email to the customer according to the order status. How do you adjust these business and brands that are best for you?
How to edit your transaction email
To view and update the email settings, please log in to your WordPress instrument board. In the left menu, click
woocommerce → Settings.
There, you will find several tabs on the top. Click
Email to view the following templates:
New order: Send to the store administrator to inform them of the new order.
Cancelled orders: Send to the store administrator to inform them of the cancellation order.
Failure of order: Send to the store administrator to inform them of the failure of the order.
Order pause: If the customer’s order is suspended, send details to the customer.
Order processing: Send to the customer after completing the payment; including order details.
Order has been completed: When the customer’s order is marked as the completion, it is sent to the customer; it means that the order has been shipped.
Order refund: Send to the customer when the order refund.
Customer invoice: Send to customers; including order information and payment links.
Customer remarks: Add customer remarks to the dashboard.
Password reset: Send them after the customer request reset the password.
New account: Send them when the customer creates an account.
Click on the right side of the email template you want to edit
Management button. There, you can customize the theme of email, title, content and type. You can also use template variables (with woocommerce follow -up extensions) to quickly fill in information, such as {Customer_name}, {order_shipping_address} or {item_names}. These variables make you personalized email for each customer.
Add field for sending to send Emails for customers are particularly useful, such as completed order emails. Including a special thank you letter can help your buyers feel appreciated and increase brand personality.
You can also consider linked warranty information, return policies and other documents suitable for all your products. Customers should be able to easily access all the information they need to understand after purchasing. Common design customization
If you roll under the e -mail template list in
WooCommerce → Email
, you will see the global custom option. Please note that changing these options will immediately update your
all
email template. You can change your:
Title picture: You want to display pictures on the top of all emails. You may want to use your logo or other brand graphics here.
Text of the foot: information at the bottom of each email.
Including links and contact information pointing to your website so that your customers can easily get in touch.
Base color: the color of the background of the title, link and email title. Background color: color for email background.
The background color of the text: the color of the background of the email content.
Text color: color of all written email content.
Click \”
Click here to preview your email template\”
to preview your email.
Update color and font elements to match your website and brand to provide your customers with a more seamless experience Essence After all, if your website uses blue and yellow color schemes, and the email received by your client is orange, they may be confused. If the shoppers know what it is to expect and satisfied with the brand, they are more likely to become a long -term loyal customer. Add product specific information
If you sell different types of products, you may want to include specific information suitable for each product in the customer email. For this reason, please go to
Product
and click
editor
under the product you want to change. Roll down to
Product data , then click Advanced. There, you will see a blank box, you can add to buy remarks . The purchase instructions can be used in multiple ways. You can link to the PDF description manual or your client with special access rights. Alternatively, you can include coupon code so that they can enjoy discounts when they buy. The goal is to provide as much valuable information for your customers so that they like your products and continue to patronize.
Use MailPoeet custom email MailPott extension allows you Customized functions to handle your transaction email. First install the expansion program from the WordPress dashboard, just like installing any other plug -in. Then:
Mailpoet → Set → Woocommerce
, select
to customize your WooCommerce email
and save your set up.
Click
to open the template editor. Now, you will use MailPoet’s drag and drop editor to make changes you want. Please note that your editing template controls the appearance and feeling of all Woocommerce emails, rather than controlling each email alone. But you can edit the area and the main content area above and below the title of the email (display order information, etc.space). The following is a few things you can do:
Add your logo to electronics At the top of the email Change the color to match your brand Including illustrations or other striking images Add links to important content, explanation manual, support forum or new customers Exclusive discount button.
Links to your social media account to encourage participation
Each of these changes only requires you to drag and drop the content To the right position-that’s it! No need to edit templates or write code. For more information, please refer to the guide to edit the Woocommerce email using MailPoeet.
The best part is that you can also use other marketing tools to use Mailpoet. Send email communication containing updates, discounts or products recommended. Contact new customers through welcome information or exclusive coupons. Customized information based on the specific product purchased by each person. Send an abandoned shopping cart email to those who add the product to the shopping cart without checkout. The sky is the limit!
The audience’s subdivision options in Mailpoet are very powerful, which allows you to customize your email. Make it highly related. Here are some subdivided options you can use:
The number of emails opened Whether anyone clicked on a specific link (or any link) Subscribe date
Number of orders
Is anyone purchased a specific product
Whether someone buys in a specific category
Total cost
Customer country [
Customer country [ 123]
Whether someone has a valid subscription
You don’t have to worry about the delivery rate of email -the delivery rate of MailPoet is as high as 99%, so you can rest assured that your transaction electronics The email will reach the customer’s income box.
Editing email using WooCommerce email customizer
WooCommerce email customizer extension allows you to better control your email. Using WordPress customizer, you can change the image and color of the email, the text and the footer. This is a basic change that can be basically changed without any codeSuper simple way.
You can preview in real -time editors Your changes, but remember, this extension program customizes your email design instead of text or content.
Using MailChimp custom email Sometimes you may want to make a wider change of transaction emails. Mailchimp for Woocommerce extension is a method that can complete this operation without contacting any code. In addition, you can manage all email marketing work and transaction emails in one place! Set up Mailchimp for woocommerce extension:
Navigation to the Woocommerce market and Mailchimp for Woocommerce extension.
On the left side of the WordPress dashboard, click
plugins → add New
.
Select
Upload plug -in → select file
and add the ZIP file ed from the WoOOCOMERCE market.
Click
Activation plug -in
.
Then you will be redirected to the \” settings\” page, you can synchronize your store with Mailchimp and set options. Mailchimp provides a complete tutorial that can help you get started.
After setting the mailchimp for woocommerce 123]
Custom order notification to suitable for your brand color, fonts, etc.
Add recommended products to transaction emails.
Set up an abandoned shopping cart email. According to the purchase of history and frequency tracking and subdivided customers. MAILCHIMP audience subdivision is one of the most valuable methods to send custom emails. You can subdivide the audience based on the total order, lifetime consumption amount, and purchase date. This is an additional product based on the exact product that the customer has purchased or the other operations they adopted on your websiteGood way to buy.
You can also add promotional code blocks in emails. This provides incentives in the form of coupon code to encourage repeated purchases. The best position containing this content is in the email after delivery, because customers already have the opportunity to try your product. If you send it too early, they may be annoyed because they cannot use it at the beginning.
Why is it so effective? Suppose your client receives their orders, open it and excited. They used it for a few days, and it worked like what they wanted. They then opened their emails and received discounts or free delivery at the next purchase. Since your product has become the first choice, they are more likely to order another product or buy a gift for themselves.
You can customize your email in various ways to use Mailchimp and make it as effective as possible. Learn more information about options.
Use code to create a custom template
If you are a developer or like to edit PHP files, Woocommerce will provide you with everything you need to change the transaction email template.
In the left menu of the WordPress dashboard, select
WOOCOMMERCE
→ Settings. Then, Click the email tab on the top. Find the email you want to customize, and then click the \”
management
\” button on the far right. At the bottom of this page, there is a description of which PHP template is associated with the email.
Each transaction email consists of a template combination. Compared with other methods listed here, this allows you to better control customized. For example, if you only want to edit the email title, you only need to edit the email-header.php file. For the changes of the footer, you will use email-forever.php. To edit a specific email template, such as customer invoice, you need to change the Customer-Invoice.php. Suppose you want to update any link contained in the email: The files in AIL-Syles.php are copied to the sub-theme of your store. Please note that if you customize your father’s theme rather than sub -theme, any change will be covered by theme update.
Find the \”link\” class in the copy file.
Edit code to change the link color. .link {color: #a4bf9a;}
You can make endless customization. To understand more information about the structure of the WOOCOMMERCE email template, please check the template structure document.
Woocommerce hook
WooCommerce hook is a good way to add content to the email layout. Remember, the hook will allow you to add content but cannot modify the existing text. To modify the text, see the part of the custom template above.
Add the following code fragment to the functions.php file of your sub -theme. The hook you use depends on the content you want to add and the location of the content.
123] \u0026lt;php add_action( \u0026#39;woocommerce_email_header\u0026#39;, \u0026#39;mm_email_header\u0026#39;, 10, 2 ); function mm_email_header( $email_heading, $email ) { echo \u0026quot;\u0026lt;p\u0026gt; Thanks for shopping with us. We appreciate you and your business! \u0026 Lt;/p \u0026 gt; \u0026 quot;;}
\u0026 lt add_ault (\u0026#39; woocion (\u0026#39;merce_email_after_order_table\u0026#39;, \u0026#39;mm_email_after_order_table\u0026#39;, 10, 4 ); function mm_email_after_order_table( $order, $sent_to_admin, $plain_text, $email ) { echo \u0026quot;\u0026lt;p\u0026gt;Hey! Thanks for shopping with us. As a way of saying thanks, hee \u0026#39; s a coupon code for your next purchase: Fresh15 \u0026 lt;/P \u0026 GT; \u0026 Quot;;}
To add content above the foot, please use Woocommerce_email_footer ($ Email) Hook:
\u0026 lt; php add_action (\u0026#39; woocommerce_email_footer \u0026#39 ;,,,,, #39;mm_email_footer\u0026#39;, 10, 1 ); function mm_email_footer( $email ) { \u0026gt; \u0026lt;p\u0026gt;\u0026lt;php printf( __( \u0026#39;Thank you for shopping! Shop for more items using this link: %s \u0026#39,39,39; woocommerce \u0026#39;), \u0026#39; \u0026 lt; a href \u003d \u0026 quot; \u0026#39;. get_permalink (wc_get_page_id (\u0026#39; shop \u0026#39;). \u0026 quot; \u0026 gt; \u0026#39;. __ (\u0026#39; shop \u0026#39 ;, woocommerce \u0026#39;). \" /p \u0026 gt; \u0026 lt; pHP}
Note: These hooks and custom options are closely related to the theme you are using, because the functions.php file is located in the theme file. If you change the theme, you must move the modified template file or hook toNew theme. For more information, please read our WooCommerce Hooks document.
Start customized your email Customized email design and content helps you to update the order progress to buyers, enhance the brand awareness and encourage repeated sales.No matter what level of coding experience you have, Woocommerce provides a variety of ways to make changes you need.
How do you customize transaction emails to increase sales?Let us know in the comments.
field for sending to send Emails for customers are particularly useful, such as completed order emails. Including a special thank you letter can help your buyers feel appreciated and increase brand personality. 
On the left side of the WordPress dashboard, click 