This is the peak period of online shopping among the year, and your digital storefront is also the busiest. when. When you are busy keeping up the order and leading in the holiday game, please leave a little time to do some simple things to bring the holiday sales momentum to January and afterwards.
Follow up emails
Establishing relationships with them through emails, turning your leisure holiday shoppers into loyal fans. When you come into contact with high -quality content that tailor -made directly for them, you can show them that you value them.
Consider:
Use enthusiastic welcome email, discount code or other special offers to thank the first buyers to inspire them to buy again.
Encourage shopping users to return the goods from the selected related product list.
Visitors who gave up shopping carts to complete the transaction through mild reminders or even additional rewards.
Customers who have not been in contact with the past this year have contacted customers who have not shopped this year to provide special discounts to encourage them to interact with your store again.
There are many places that need to be followed? All these subsequent emails can be automatically generated and sent using MailPoet. Set the rules of contacting customers. Your suggestion and quotation will be sent automatically without your movement.
Re -positioning, re -positioning
Before customer purchase, you, you The brand usually needs to be exposed multiple times, so the earlier you start to position them directly. The best way to appear many times in front of potential buyers is to re -position.
Reset the entire online browsing and tracing of the interviewee and their interests and behaviors that use the tracking pixels placed on your website. Then you can set up advertising activities related to these pixels to focus on visiting people who have visited specific pages on your website but not purchased.
Ensure that related pixels are set up for all advertising platforms before the holidays, so as to collect data about shoppers as much as possible. When the shopping boom starts to slow, it is time to use all pixel data. Set advertising activities on websites using your specific pixel data, such as Facebook and Instagram, Google ADS or LinkedIn ADS.
If your store is given priority to Google ADS and Google Shopping, you can use free Google Listings \u0026 AMP; ADS extensions to simplify settings and management. With Google Listings \u0026 AMP; ADS, you can integrate with Google Merchant Center, list products for free in Google Shopping, pay paid advertisements, and check performance in the store’s information center.
From January to May, the online advertising rate is usually the lowest, so it is an ideal time to plan any advertising activities. But now it is a very good time to reinterpret the shoppers who have visited your website and give them extra purchasing power.
Extend the discount to a new year
Customers may be exhausted during the holidays, but they will never get tired of good sales! Because there are a lot of gift card money, and ordinary shoppers are also looking for the opportunity to save, in January, it is a good time to attract online customers to patronize your store to extend the momentum of the holidays.
By adjusting your message transmission, your online marketing is positioned to the new year. The creative marketing strategies you can try include:
Extend the holiday sales to winter clearance.
Sales related to the winter vacation and celebration.
Encourage the use of gift cards to buy the goods they missed before.
Promote any product you have focused on self -improvement, or you can be a reward for incentives for those who are determined.
Don’t forget to ensure that you have inventory at hand in order to extend the sales of your most popular products. According to the position and method of your current tracking inventory, your store may benefit from integrating solutions that help synchronize and manage inventory.
If you use a single warehouse you have or sell in a physical store, Scanventory -mobile inventory management can help you keep the Woocommerce store and warehouse inventory synchronization. If you need to track and synchronize inventory across multiple warehouses, try using MegaVentory Inventory Management.
Accelerate your social media engine Holiday season means a lot of shoppers who are unfamiliar with your brand and products. It’s time to let them know who you are and all your content through your social media channels -and remind your loyal followers why your product is great.
This article comes from
Abeytu Naturals
Instagram post Features featuring customer comments. Using new comments and rankings In the days after the important gift holiday, please pay attention to the latest comments and star rankings of your store. These can become a powerful social media post. Try to use eye -catching graphics or videos and images submitted by the user in the post, and ensure that the link is returned to the product mentioned in the customer’s comment.
Re -use the old content
By re -formatting and re -utilizing your cornerstone social media content to introduce yourself to new customers. Although you may have said that your core information has been said before, there are still a new set of new holiday shoppers have not seen this.
Let new customers understand your values \u200b\u200band provide them with useful information about your company and products It will help build brand loyalty. Even customers who have read these posts in the past may like this reminder, or may miss the original posts in their suggestions. After the sending section, the communication Do you get a license to add the customer to your current affairs communication list at the checkout? If so (we hope you are!), It’s time to say hello to all new subscribers.
Even if all your subscribers receive welcome emails and subsequent emails, you may still want to send post -festival to your entire list. Send an email as soon as possible in January, welcome everyone to welcome the new year and share any goals or shopping guides. Don’t forget to invite everyone to see your best value and the most popular product.
Holding the competition
The gift season means that your brand will have a new audience -not only shoppers, but also those who receive gifts. The New Year is a good time to host gifts on social media, inviting people to use your product to post their own videos or photos. Share your own advice and innovative customer ideas, and build your community and customer loyalty. And don’t forget to share and promote your winner and its reaction.
PublicityYour reward plan The reward plan is a good way to encourage repeated business. But the season after the festival is a particularly good time to do two things: Recruitment.
Customers who spend more than a certain amount of consumption in your store in November and December, if they have not joined your award plan, please invite them to join. The best time to encourage them to register is when they buy what they buy in your store is fresh in their minds, and the happy response of their gifts.
Encourage claims.
One of the benefits of the award plan is that it allows customers to return to customers and often cause them to spend more in your store. January is a good time to encourage shoppers to use the points earned before the holidays.
There is no reward plan yet? Consider adding WooCommerce points and rewards to handle all management details for you.
Analyze your holiday data and plan the next year
Finally, do not forget to use the increased traffic and order volume during the holidays to obtain good feedback on store products and performance. Try to feel what is good and what can be improved. Consider the following questions to review your holiday sales:
Do you have a new best -selling product Maybe a powerful competitor to be in the next or next holiday promotion? Have you experienced a large number of returns or abandoned shopping carts? This may mean that you need to add better information about your product or transportation cost to your website.
Do you see any increase in traffic from the new location or new types of shoppers, which will help you position online advertising in the future?
Can your website hosting, supply chain and personnel configuration be able to cope with the challenge of the holiday sales peak?
Don’t wait to make a reaction -Use your data to ensure that your store is optimized and ready before the next big sales season.
Additional reminder: Celebrate your success!
The season after the holiday is to re -pay attention to and transform the sales peak to the time of steady growth in the future. But now it is also a good time to breathe. Join your precious team and spend some time to celebrate another great year. Charging, refreshing, and preparing to thrive in the new year!
From January to May, the online advertising rate is usually the lowest, so it is an ideal time to plan any advertising activities. But now it is a very good time to reinterpret the shoppers who have visited your website and give them extra purchasing power. 
