There is a single strategy that can achieve five key goals for your store: transform more customers, increase the value of the average order, increase the loyalty of customers, reduce return and reduce shopping carts.
You already know that the holiday is the largest shopping season of the year. What you need is a method that increases income without adding more jobs for yourself. This is the place where you buy immediately and pay the payment options later.
If you don’t have much time before the holiday, adding the BNPL option may be the most effective improvement you can make on your store. This is a very simple task.
Purchase now, the working principle of future payment
Customers can pay in installments instead of all payment. However, unlike the payment plan for banks, long -term applications, and complex credit inspections, BNPL uses a simpler and almost instant approval process for customers. When the customer pays in installments, the owner will receive the entire purchase amount in advance.
There are many choices, but the basic ideas of BNPL usually include:
[
[ 123] interest -free or low -interest payment
- Payment is scattered in a short period of time, from a few weeks to several months
- Customers can choose to pay the amount, quantity and payment frequency, and through the service through the service Provider applications or websites manage their payment
You can use
AFFIRM
, afterPay or klarna and other service providers will BNPL function is added to your store. You need to use the service provider you chose to create a merchant account, install their WOOCOMMERCE expansion program and connect it to your store. Most of them have built -in options to promote the payment method at the time of checkout. According to data from C \u0026 Amp; R Research, 60% of consumers said they had used the BNPL service. Why is this service so popular? let’s see.
Three reasons for providing your customers with \”Buy now, pay later\” options
1. Customers like it -especially young customers
Consumers say they PreferredHuan BNPL instead of using a credit card, because:
Payment is easier
] It provides greater flexibility than credit cards
- It has a more favorable interest rate
- The approval process is simple and will not affect the credit score
- BNPL allows customers to be in Buy more things without budget. Many people prefer to use it, even if they have the ability to pay the purchase fee at one time.
- According to AfterPay data, it is most popular among young people. 69% of the millennial shoppers and 42% of generations Z -generation shoppers can be purchased if they can use BNPL to buy.
2. It reduced the shopping cart
Klarna, a BNPL service provider, said, \”Let the shoppers freely buy what they like and pay later, which helps improve the average order order Value and conversion rates, and reduce the abandonment rate of shopping carts. \”
This makes sense, because one reason for people to abandon the shopping cart is that the total price of all their items is higher than their expectations. By letting them choose to share payment within a few months, they can reduce the impact.
3. It earns more money for your business -especially during the holidays [ 123] There are many things to say about this -especially about the upcoming holiday. As you will see below, BNPL can consume more consumption by increasing the burden and helping customers today, thereby increasing people’s consumption amount and purchases. In the final analysis, income may be your main goal. If this is the case, BNPL is a good way to achieve this goal.
Purchase immediately, pay later, increase your holiday income
BNPL began to look like one of the largest merchant game rules for several years.
View these numbers in the AFTERPAY survey:
BNPL users spend an average of $ 1141 during the 2020 holiday. What is the average cost of buyers using traditional payment methods? $ 150. This is
7 times
by BNPL users!
Shoppers using BNPL were purchased five times on average. There are three other shoppers. These are quite amazing numbers. Few single strategies can have such a great impact. Which BNPL service option should you use?
Woocommerce allows you to use three most prestigious and well -known BNPL providers in the world. Each serves a specific area of \u200b\u200bthe world. This is detailed, as well as some benefits of each:
AFFIRM currently applicable to American merchants.
They currently cooperate with more than 29,000 companies, the average conversion rate has increased by 20%, the income of each customer has increased by 10%, and the average order value increases by 85%, which is shocking.
There is no cost, no compound profit. AFFIRM allows orders to be between $ 50 and $ 17,500, and their approved consumers are 20%more services than other BNPL services. In addition, you can start and run in less than an hour. Understand how to set confirmation on Wooocommerce.
Regardless of your business in the European Union, the United Kingdom, the United States, or Australia, KLARNA is a good choice.
They provide services to more than 90 million consumers and 200,000 companies in 20 countries. They bear all the risks of credit and fraud to protect your business. The average order value of some customers increased by 36-61%.
KLARNA provides four different payment methods:
\”Payment within 30 days\” allows them to try the product before paying
\”Monthly Financing\” is also a choice for large procurement [123 ] \”Pay immediately\”Make\” allows customers to pay quickly and safely
- KLARNA also helps increase your website traffic through their own marketing work. New customers’ new customers have increased by 40%.
Learn how to set KLARNA for WOOCOMMERCE. 123]
AfterPay is suitable for Australia, Canada, New Zealand or the United States, AFTERPAY cooperated with 98,000 merchants worldwide. They have been nearby near 30 million customers provide services, and in 2020, they sends 35 million recommendations to customers every month. The conversion rate of these customers has increased by an average of 25%, while the return is less. Afterpay helps directly contact the millennials and the Z generation shopping shopping For those, 77% of their shoppers are between 18 and 39 years old. Like other people, your business receives payment within a few days after purchasing, and afterpaay bear all credit and fraud risks. [ 123]
AfterPay allows customers to pay four payments within two months. Their payment plan is always interest -free. They also limited the amount that new customers could spend at first, so as Make sure customers do not pay risks. The more times the number of customers use the service, the more the amount they are allowed to spend.
[ 123]
Afterpay 批准了超过90% 的客户交易,因为他们的人工智能风险模型使用了来自全球数百万购物者和数万家企业的数据。 没有外部信用检查和申请费,使Afterpay 成为消费者的热门支付服务。
了解如何在WooCommerce 上设置Afterpay。
[ 123] As soon as possible and frequently promote You can directly promote BNPL from your homepage, product page, checkout page, login page and email.
ensure that adding payment on the entire website Information to increase the consciousness of the shopkeeper’s \”funnel\”. According to Affirm, most customers will see at the checkoutThe option was decided to use the BNPL payment option to purchase before. Use clear and convincing language Use language such as \”installment payment\” on your product and checkout page.
Paul Frantz, the successful vice president The average order value increased by 260% by a short saying of 0% APR.
\”These promotional activities can reduce the friction at the checkout and bring more sales to your business, especially when you sell them as part of the holiday event,\” Franz said.
Another activity used the phrase \”Gifts, Future Payment\” in their Black Friday and Internet Email. The conversion rate of Black Friday is twice the average level of the company, and the conversion rate of Email on Monday on Monday is five times that of the average level.
It shows it in all black Friday and online marketing.
On the largest shopping day, people have planned to spend more money than usual. So they like to use the BNPL option. Now, they no longer pay huge bills, but will share them for several weeks or months.
Make BNPL the core of your holiday marketing. Don’t bury it at the bottom of the page. Create graphics for it. Emphasize it. Attention. Add it to the active graphics with large fonts and bright colors. Let BNPL the decisive factor between you and your competitors.
Install the BNPL extension immediately
For WooCommerce users, BNPL’s entry is very simple. Just choose the service you want and install the extension to your instrument panel. From there, it takes a few minutes to set up, and you can start promoting it to customers.
In short, the time -to -time payment option is rapidly becoming the \”necessary\” function of the store, which does not have a better time than adding BNPL to your store before the holiday season. By providing a variety of online payment options and smooth purchase experiences, your shopkeeper’s expectations of this holiday.