The login page is an excellent tool for promoting sales at any time in a year, but during the holidays efficient. Throughout the gift season, shoppers have been bombed by hundreds of discounts, and they may find that they will roll around the catalog of online stores to find appropriate gifts. The login page of only one product or gift package may be a good way to attract customers’ attention and promote them to buy.
What is the landing page?
The login page is a single page, focusing on converting customers for specific discounts. They can be used to generate potential customers, email address of current affairs communication, collect market research information or obtain direct sales of goods and services.
The key element of the login page is to provide fast and seamless knots by eliminating navigation, visual confusion, competitive preferentially, and (in the case of product sales) by eliminating decentralized navigation, visual confusion, competition discounts, and (in the case of login page focusing on product sales) Turn to eliminate as many conversion obstacles as possible.
What is the difference between the login page and the product page?
Product page is part of your wider directory on your website. The product page is dynamic and can be sorted and filtered. They usually include various interactive options, such as \”Add to Wish List\”, \”Add to Shopping Cars\”, \”Share\” and \”Buy immediately.\” On the product page, you will be able to see the header, footer and site navigation of the site, and access multiple areas of the site. The product page may also show you related products or \”often buy together\” suggestions.
The login page is static, does not use header or footprint navigation, and no other products are promoted to other products The sidebar of the side. In most cases, the login page will focus on a single discount, but it may include limited additional sales or \”good, better, best\” package options during the checkout process. They also aims to make the checkout as fast and simple as possible. Quotation and checkout are usually on the same page, or the \”purchase\” button may skip the shopping cart and enter a single checkout page directly.
Although the login page is usually associated with specific marketing activities, according to your business nature, they can also be used to replace the product page. For example, if you operate a service -based business and only provide a few parcels, then you better use the login page for each package instead of using a standard product page. However, if you run a shop with hundreds of delivery products or digital , you better only use the login page for targeted advertising activities.
The best practice of creating a transformed holiday landing page
The most difficult part is to create your first one. After completion, you can use it as a template for future login pages. Even if you change the content from one login page to another, the basic principles of good design are still the same. By using the following prompts, you will have the best opportunity to get the right target webpage as soon as possible.
Keep your target webpage simple and easy to browse
Eliminate the interference on the landing page. Delete the header and footprint navigation menu, sidebar, sticky sharing button, related products, and any other content that has nothing to do with the discounts you promoted.
The order of information is easy to follow the desktop and mobile devices. Consider hiding some information blocks that may not be important on mobile devices to reduce rolling volume.
Guide your layout with attractive images and seductive calls (CTA). Add a \”Buy now\” button near the top, and the supply does not need to buy a buyer who can buy. Some people will come to your target webpage to buy, so please let them buy it easily.
Make sure your target webpage is quickly loaded
Nothing is more than long loading time than long load time Let customers leave your page. Check your speed by using free tools such as Google Lighthouse, Pingdom Tools, or GTMETRIX to ensure that it is quickly loaded in different device types. Your target webpage should be loaded in two seconds or a shorter time. If you find that its loading speed is a bit slow, take the time to optimize your target webpage to improve the loading speed.
Written a striking CTA
You should not only place a powerful CTA on the top of the target webpage, but also add a eye -catching CTA with different information. This information may attract different differences Type buyer. Your first CTA may be quite general, focusing on the price or creating a sense of urgency before the sales deadline. The second -level CTA may focus on special product functions or establish more emotional connections with buyers.
For example, if you want to promote the quotation of handmade soap and body care set, you can follow the following ways Build your CTA: The leading CTA: \”Only 39.95 US dollars can get a complete luxury body carePack. \”[Purchase button now]
The second CTA:\” Mild skin. No irritating chemicals. Inject refreshing citrus and vanilla essential oil. \”[Purchase button now]
The third CTA:\” Our products are handmade in our workshop in our workshop in Arrow Rock, Missouri. 5% of each purchase will be donated to the Missouri Rural Health Association. \”[Purchase button now]
Use high -quality photos
If you want to sell physical products, it is very important to display the high -quality photography of your product from multiple angles. It is important to display you in use. The lifestyle photos of the product can help customers imagine how they (or their gift receiver) benefit from your product. If your product needs to be assemble , It may help buyers feel safe.
However, please be careful not to use too many photos to overwhelm tourists overwhelming tourists. . Focus on the most important image of the necessary information about your products. Consider putting additional images in an optional rotation. If the shopper is willing, they can choose to browse. Video If photos and text are not enough to tell your product or discount story, consider using the video. A short video of 30 seconds to 1 minute may help better explain your product or quotation, Increase emotional connection with customers and create more excitement or urgency.
contains a travel coffee on its login page Demonstration video of the printing machine.
With Vimeo for Woocommerce expansion, you can easily turn your product photos into a winning video without experience. Just click one button, Vimeoo就会自动将您的内容提取到可以发布的视频中，您可以将其嵌入产品页面或网站上的其他重要页面。
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Provide (limited) additional components, upgrades and cross -sales to help shoppers find the suggestions of other products they may be interested in to find the gifts they are looking for. Instead of the product they are looking for.
additional components.
Add components to provide customers with options for gift packaging, personalized messages or other additional components. You can provide these additional components for free, or you can increase your average order value by charging a little extra cost.
Upgrade.
A one -button one -button one -button one -click additional plotting functions on the shopping cart page or checkout will provide your customers with more expensive gift packages or variants of the main products.
Cross -sales.
Using the Order Bump recommended accessories or supplementary products with woocommerce extension.
It is descriptive while maintaining a short copy
The login page gives you the opportunity to explain the functions and advantages of the product in detail, but please be careful not to excessively explain. There are only so many available attention to shoppers -especially during the holidays. Provide information as much as possible, while maintaining a short reading.
Bang on Books 123] This login page provides rich information and functions in a clear and concise way.
Use the title and subtitles to convey the main points. Keep the paragraph text short and use the key points of the key points. Manufacturing a sense of urgency Including a clear deadline for transportation. Please pay attention to the transportation options and delivery time during the holidays, which can inspire sales and reduce customer inquiries. Let the shoppers know that they need to place an order before a certain date to ensure the delivery of holidays. This will not only produce a sense of urgency, but also helps the expectations of customers.
Use the countdown timer.
The countdown timer is very suitable for creating a sense of urgency during holiday sales. Woocommerce extended sales chronograph enables you to choose to display countdown time on product pages and store pages. You can customize your timer -the color of the festival theme, or just design it to match your brand -and select its location on the product page.
Including the date of maturity.
If your sales ends one day, please pay attention to your CTA or the top of the landing page. It is clear to shoppers that the offer is provided only in a limited time.
Emphasize scarcity. Languages \u200b\u200bsuch as \”while\” while \”last\” or \”only 250 versions\” can encourage customers to buy immediately instead of leaving the website to consider. Link your target webpage with the advertising series
Don’t forget to associate your landing page with your advertising activities so that you can track its effect. Make sure that the correct tracking pixels are installed on your website, and you use the URL of the landing page as the ultimate goal of the advertisement.
Your target webpage should not only be associated with your advertising activities, you should also ensure that the image, brand and information matching can be ensured that customers can get a consistent experience and know that they have reached the right position.
Use social certification and trust badges
Including comments, recommendations, stars and trust badges to help improve your credibility. Because the landing page may look different from your website, customers who are familiar with your brand may initially doubt the pages that look different. Comments from your product pages and social media, and the trust badge promised by the security trading experience can help shoppers are more confident in buying.
Add the checkout directly to your page
Checkout is added to your login page to make the conversion path brief and sweet. At the peak of the holidays, a fast and simplified checkout experience is particularly important. Try to reduce any additional steps that customers may buy during the checkout process.
It is required to create accounts, confirm their email address, or include \”company names\” and other fields that may annoy customers and cause more shopping carts to give up. Use the end of the end of the end of the end of the end of the account editor, you can delete unnecessary fields (even add custom fields, such as optional gift messages). Provide convenient payment methods Provide customers with fast and convenient checkout by providing several different payment methods. If your client has logged in to your website, WooCommerce Payments allow them to use the saved payment method. It also provides customers with options for using Apple Pay.
Amazon Pay and PayPal is the two extensive use of payment gateways. Many shoppers already owns accounts Essence When the customer does not have to buy for their wallet, let them stay away from the \”Buy immediately\” button.matter.
Make it full of festive atmosphere
Finally, your holiday login page should include a variant of messages and graphics you use on the rest of the website. This not only provides brand consistency, but customers usually hope to see some seasonal themes when visiting their holiday sales. Under the appropriate case, the use of photos, graphics, and languages \u200b\u200bof festival themes can help shoppers enter gifts (and buy gifts!).
blockscape Website
And analysis data
If you just start using the login page, you may not want your marketing list to be full of variants. You may just start with one to see how it is performed, but if you create the A/B test, you will better understand the effectiveness of your quotation and page design.
For the A/B test, create two different login pages, and only change one variable at a time. Maybe you want to test the pricing or transportation options. Maybe you want to test a short landing page and a longer landing page.
Change a variable at a time will help you accurately identify which performance is good and which performance is not good. Use the same advertising activities and the audience to send equal amounts to the two pages to ensure that the advertising side does not affect the transformation variable. Take the things you learned. If you have time, adjust your target webpage on the entire holiday sales season. If your sales period is short, you can at least use your learning to provide information for next year’s activities. Let your pages flash Login page is an excellent way to promote holiday sales, because they eliminate interference and still provide all information needed by shoppers. But in the final analysis, everything is to clearly convey your offer, maintain simple to customers, and add some joy to the festival. Have you created any festival login page this year? Share them in the comments!
Use the title and subtitles to convey the main points. Keep the paragraph text short and use the key points of the key points.
