During the holidays, your audience may not be your normal shoppers throughout the year, but like to like People of these shoppers.
For example, if you sell hiking products, your ordinary customers may usually be outdoor sports enthusiasts. But during the holidays, it may be the spouse, parents, children or friends of outdoor enthusiasts, and may even hate outdoor activities themselves.
So how do you help these gift giveers find the gifts that are most suitable for their beloved, especially when they do not know much about the products you sell? let’s see.
Create a gift guide
Assuming that your store is full of video games, such as T -shirts, strategic books and posters. Your ordinary audience may point to every game, character, and internal jokes. But if my father wants to surprise his daughter during the holidays?
Gift guidelines are a great way to educate new customers and help them confidence in their purchased products. What you have to do is to write a series of blog articles, every article pays attention to your buyer role. Therefore, video game commodity stores may write guidelines for fantasy enthusiasts, puzzle masters, retro gamers and racing fans.
Or, they can be based The best gift for gamers under the age) Written a gift guide.
List items suitable for each guide, and attach a few words to explain why they become great gifts. You may want to include your own products and other store related products, so that you will not look too biased.
This is a good way to know his daughter who likes puzzle games but does not know her like a specific role or game. In addition, they are also very helpful for search engine optimization!
Selling bundles and parcels
Binding makes things simple! A person does not need to read dozens of products carefully, and finds perfect products for one of the 15 people they are buying, just buy a selected gift set.
There are two methods that can handle bundle packages:
Sell pre -packaged packages.
Add a package of products. If you sell beauty products, this may be a hydrome set. If you sell snacks, it may be a box of movie nights.
Let the shopper select the option
. The gift giver is allowed to customize their boxes and still plan the content. For example, if gift sets include T -shirts, stickers and cups, they can choose shirt size, sticker theme and cup design. This allows some personalized, and it still makes it easy to buy, and it is easy to achieve through product bundling expansion.
photo https://suziwong.co.uk/
Suzi Wong Creations is a British fighting service company headquartered to sell a children’s luxury boxing suit. Gifts can choose the size of jackets, socks and shorts, and can also be customized in multiple areas. For relatives who like boxing, this is a perfect and simple way of shopping. Answer all their questions
Although you always want customers to easily find the answer to the question, you may want to pay more attention to this during the holidays. Add questions and answers to your common question page, and write new blog posts that directly talk to the latest shoppers.
Here is just a few examples:
How long can your product be used?
How much does the person I love need?
What accessories do?
Is there any need to customize?
Is your product compatible with the existing products of my friend or family?
Of course, you also want to answer any other questions about transportation and turnover (especially before and after the holidays), return policy, and any other issues that may affect someone to buy decisions.
Add the gift card to your store If the new shoppers still cannot still be unable to still What should I do if I choose the right gift? Or, maybe they want to give their friends or family freely to choose what they want. This is why gift cards are an excellent choice for holidays. They can buy easily and quickly and ensure that the receivers get what they like. Gift card expansion allows shopping users to choose the most appropriate amount and even send custom messages.
Photo https://www.brownbrothers.com.au/
For example, brown brothERS sells gift cards with their wine bottles. When buying wine, many factors need to be considered -red wine or white wine, sweet wine or dried wine, sparkling wine or flat wine -this may be personal decision. Therefore, some holiday shoppers may prefer to buy a gift card for friends who love wine, instead of guess what they will like.
Write a detailed product description Product description is to shop new shopping from new shopping It provides them with another excellent way to make all the information they need. So, including many details. Share the use of your product, describe odor and taste, and add additional information, such as size tables and allergens. This helps people confident in the gifts they buy. Change your marketing language When launching a holiday advertising campaign for new customers, consider changing your language. For example, if you sell paint supplies, you may currently invest in advertisements:
\”The top monochrome watercolor painting is grinded very well, they can be used for 0.15 mm spray gun work.\”
When marketing to experienced artists, the advertisement may be very successful. However, this may not be significant for people who only want to buy exquisite gifts for artists and friends. So, on the contrary, you may say this:
\”Even the most discerning painters will like high -quality, lasting watercolor paintings.\”
Recommended additional items
Holiday buyers may find a variety of gifts, especially if they are shopping for spouses, parents or children. If they are not very familiar with the products you provide, they may go to other places to buy other items. On the contrary, through recommending products, they can easily operate all seasonal shopping directly on your website. You can add related products to a single product page with the default WOOCOMMERCE function. or using product recommendation extension to get more advanced information. You can create a recommendation rules so that customers can view the product based on the content they checked, the items they often buy together, and the category they are viewing. In addition, add them to your store page, product page, even shopping carts and checkout processes. Add a variety of photos
The photo is very helpful to display the use of the product and convey key details such as the size, color and materials. First take high -quality photos that best represent your items. Then, including itAll of them. There are things to consider here:
Various angles
Essence Display products from the front and back, top and bottom, and sides.
Use case . Show your product how your product is actually used. If it has a variety of uses, such as high chairs that can be converted into a child chair, please show all the uses. Size
. If the size is important to your items, please display it in the context, such as holding in someone’s hands.
Color. Make sure your photos are sufficient and accurately convey the color of your items.
Your target audience. People who represent your product in your photo. Is your thing for your parents? College Students? puppy? Show them interaction with these products. This will help potential buyers imagine that they are really using them.
Functional Comment
Comments can play an important role for those who may not be familiar with your store or industry. They may not know if your product is high -quality, but if they read the real scores and comments of the people who actually use your product, they are more likely to trust you.
If you do not have a lot of comments, there are ways to get more before the holiday. For example, email marketing is one of your best tools. Learn more information about collecting comments through emails.
Remember your audience
No matter when the year, the important thing is to consider your audience in every decision you make. But during the festival, your audience may turn to the gift giver. Although this does not mean that you should completely change all the contents of your online store and marketing work, you should consider some things. According to the above prompts, it is easier to make holiday shoppers and encourage more sales. How did you adapt to this season? Let us know in the comments.
