If you are an e -commerce shop owner, social media is a marketing tool you can’t ignore at all. This is like having a store without any signs. This is a relatively simple and economical way to attract attention to your business.
Users spend nearly 2.5 hours on social media per day. It is very helpful for establishing and supporting brand awareness -nearly 40% of customers only trust the brands they interact with them in social media.
This is particularly important for e -commerce -based enterprises. In addition to brand awareness and community construction opportunities, social media posts can also be quickly converted into sales by clicking one or two times.
In order to do a good job of social media, there are several rules for experience:
- Considering the most active place for your target group. No matter where you are -looking for dinner inspiration on Tiktok, seeking gift recommendations on Facebook, or studying software options on LinkedIn -you need to meet them there.
- Determine which platforms are most meaningful to you, and then are committed to actively participating in these platforms. Choosing one or two platforms will be more successful, not at a loss because of trying all platforms. There are dozens of platforms that have new social media games every year. Where to spend time is strategic.
- It is true. Your company and its leaders are unique. No other companies in the world are exactly the same as your company. No other companies share your story. What is the evaluation that makes you unique and devoted to it.
- Remember that social media is a two -way street. In addition to launching high -quality content, you must also arrange special time to interact with your followers through commenting, sharing and likes.
- Analyze your posts with fine teeth. Determine things that can resonate the most. Then do more things.
- Create the content calendar and arrange your post. Don’t wing. You will not launch a radio advertisement lightning or billboard. Social media deserves the same degree of attention, thoughtfulness and attention as much as those more traditional marketing strategies.
To say a short talk, we live in a social media world, and you cannot ignore it. Although it looks time -consuming and daunting, it is not necessary. Here, we share eight strategies and allow you to continue to play and effectively publish it at the least time.
Answer those urgent questions
Your customer has a problem. You have these answers to these questions. So why not actively give them these answers before they ask?
Is there a common question on your website? This may be a good source of content. Does your team often ask common problems with current and potential customers? Add these queries to the content calendar queue and help your customers by answering questions that they don’t even know.
Help people save money
Publish discounts and special sales. Because a basic rule of social media is to sell easily, you need to ensure that you do not sell too much. However, sometimes a limited time discount may be welcomed by your audience. To better, the promotional activities are linked to the competition or gifts to make the promotional activities more interactive.
Bring your followers behind the scenes
Remember how we talk about how your business is unique? It shows its uniqueness through some behind -the -scenes insights.
Share company news (now international delivery!). Introduce the team members (see Angilla, our accounting director and permanent cat enthusiast). Share photos of the Halloween dressing competition (Gim won the gold medal with his three -hole punching paper costume this year). Highlight your organizational charitable or charity (who can forget the Dunder Mifflin Scraton Meredith Palmer Memorial Celebrity Rabareness Pro-AM Fun Run Run Run RACE CURE?).
Xero Shoes does well on their Facebook account. This method has resonated with their more than 90,000 followers.
Apocalypse Social media provides a perfect platform that can provide value for your existing customers and your potential customers. What kind of prompt can ensure that the person who uses your product or service for the first time get seamless experience? Maybe there is a step that people usually miss. Can you emphasize it? What new products are production?
You can reduce the pain points of customers at any time, this is victory. For example, Veer released a paragraphVideo, one of the useful hints can connect the canopy to their cruisers. Customers may not even know that this is possible, so this information can be helpful, and they can encourage them to buy telescopic top except the cruiser.
Evergreen content is eternal. It is not time -sensitive, nor is it linked to specific fashion or trends. Evergreen content is your friend. It can re -adjust the use again and again to bring people to your website, far exceeding its initial release time. Social media is a perfect place to do this!
Blog articles, white paper, online seminars, case studies, various login pages on your website … All of these can be shared many times throughout the life cycle of this specific resource.
Share love
Do you know what is easier than conceptualization and creation than starting from scratch? Criteria content. Find related posts from customers, partners and industry experts, instead of re -inventing the wheels by creating similar things and continue to share it. This can not only provide you with the minimum efforts to provide you with high -quality content, but also deepen your interaction with these people. They may even share your content. Win -win!
Godin Guitars, by showing a photo of the customer holding the guitar, shared love on their Instagram account on their Instagram account ,well-done. Through this, they have accumulated nearly 50,000 followers and a lot of participation. Content crowdsourcing
In addition to sharing your own ideas and exploring the opportunity to generate content generating content. The content generated by the user is any content created and shared online. Once upon a time, the organization had to rely on a high -cost production team to make videos or take stage photos to obtain your product image.
This is no longer the case.
With a smartphone, anyone can take videos or photos and share online. Finding creative ways to encourage your followers to do so and be able to bring them from their followers. This is a social media gold mine.
Create a theme label and launch a competition for the best posts using it. Create a post and ask people to submit their favorite pictures in the comments. Let the visitors unlock the discount code by sharing their offer or pictures with your products. There is no perfect recipe, but you have to be creative, and see what is suitable for you!
Use the scheduling tool If you are willing, social media can easily become a full -time job. But there are better ways. Batch your social media posts so that you can save a lot of time and energy every week instead of handling them every day. Jetpack, Hootsuite, and Buffer are three examples of such scheduling tools. Jetpack is our preferred tool in the three. It has advanced features, including:
The ability to connect multiple accounts;
Access can be used to publish image libraries that can be published to Facebook and Twitter ;
- You can arrange posts in advance and let them release automatically at the specified date and time;
can re -share the content in the future; and
Visit strong social media analysis.
The most important thing is to have fun
Therefore, exerting creativity and jumping out of frame thinking, the most important thing is to get fun from it. Check our WooCommerce expansion kit to further enhance your social media games.
